Driving new business using an auto-responder
We have set up several auto-responders for clients recently. We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]
By spring Wednesday February 22, 2012
Four Reasons Why Marketing Strategy Needs Good Stories
This piece is a guest post from Square2Marketing, a Philadelphia-based B2B agency that is committed to helping companies find their niche through reality marketing. If we all agree that people need to be safe before they make a purchase decision and we agree that most purchase decisions are made emotionally, then it is safe to say compelling stories go [...]
By spring Tuesday February 21, 2012
Event marketing: Make a list & check it twice
As marketers we are well known for our planning skills- and nothing helps more when preparing for an event than making lists. Lots and lots of lists. Events can potentially be one of your largest marketing spends throughout the year, so when making such a big investment it is key to be organised and prepared. [...]
By spring Friday February 10, 2012
Keywords: Tips and Tricks, Tried and Tested
We know as well as the next guy that to say there is a lot on the web on maximizing keywords within web pages is an understatement. We do a lot of reading and a lot of testing and have sorted the rubbish from the useful tips for our own resources. And we’re going to [...]
By spring Friday August 26, 2011