What’s the first step in understanding someone? Speaking their language. When it comes to hooking a customer and encouraging them to speed down the marketing funnel by way of a website landing page, your greatest tool is your wording, your language, how you communicate. How to get started planning your landing page A client of [...]
We have set up several auto-responders for clients recently. We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]
As marketers we are well known for our planning skills- and nothing helps more when preparing for an event than making lists. Lots and lots of lists. Events can potentially be one of your largest marketing spends throughout the year, so when making such a big investment it is key to be organised and prepared. [...]
Take a look at your website. Are the pages populated with unique and pertinent information and calls to action? Were you writing with the sharpness of a journalist’s eye? Have you embedded keywords and in-text links? Or do you find that you’re looking at, well, a lot of blank space… We are working with a new client [...]
we share the secrets of marketing that we use for our own clients.
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