app developer screen,

The Most Common Mistakes That Beginner App Developers Make And How To Avoid Them

The app development industry is incredibly lucrative, and many businesses, both small independents and large corporations can profit greatly from this business. There are many different types of apps out there being released daily, from educational and informative apps to games and entertainment apps and everything in between. Unfortunately, as with every industry, plenty of […]

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How to Create Brand Name Ideas

Coming up with brand name ideas is no easy task. However, companies like NAMIFY are making it easy for businesses of all sizes to create unique, memorable brand names that will help them stand out from the competition. There are a few things to remember when brainstorming brand name ideas. Below are some things to consider when […]

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Benefits of meetups for B2B marketers

A neighbourhood swing. With the message “sit on the deck”. For a business, would it be good to have a place where people could come and drop by to have a chat? Customer insight is notoriously hard to get. It’s easy to get from your passionate customers. It’s easy to get from your haters, but […]

marketing education

B2B Marketing education ideas

I’ve got a red book – and it’s where I write notes from any educational things I do. It’s fascinating – the current book starts with “Trusted Content Creation” by Brian Clark and the most recent entry is about YouTube Video production by Evan Carmichael. The thing I like best about it is not the […]

Link Outreach Services Purposes and Advantages

SEO link building is an investment that can pay off big time in the long run. It’s cost-effective, repeatable, and personalized. But it can also be tedious if you don’t know where to start. Link outreach services can help you build the right link profiles for your business. Link Outreach Services are a great way […]

spam advert

Scams and marketing spam

A collection of spammy adverts I’ve been served in the past few days. I’m feeling a collective sigh of resignation about these. So much waste, so many poor decisions, bad marketing and yet the $$$ spent and earned is high enough to continue to make it worthwhile scamming, spamming and misleading. Is there a lesson […]

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Build your B2B audience on LinkedIn

Here’s a case study with a difference – it’s repeatable, copy-able and also very do-able. By you. You’re a B2B organisation and seeking an audience for your products and services. I’m assuming you are interested in content marketing as one part of your marketing strategy – you wouldn’t be reading this article if you weren’t. […]

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We’re done – how to clean your list

I just got fed up. Sick and tired of paying money to a mailing list software company when I’m not utilising their services to the best. So instead of berating myself for spending $$ which I didn’t need to – I finally took action. Assess lists first My account included four mailing lists – all […]

Marketing Strategy

B2B Marketing for Beginners

Marketing is a challenging field. When designing their marketing plan, marketers must balance the need for creativity, financial constraints, and channel selections.  Your audience, however, will ultimately determine how successful your marketing will be. Your promos and adverts will probably go unnoticed if you are not correctly targeting your buyer persona. If you’re not marketing […]

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Do you demo software?

At first glance this may seem a somewhat naïve question – why wouldn’t you want to see how software works before buying? If you work in B2B marketing for software brands, you will know how few people actually demo software. So is offering a demo still a valid part of the marketing mix? This article […]