Website not showing up in Google: BNI New Business Development tip of the week

THis week I’m focusing on a client whose website was not showing up on Google – not for pages and pages.

He knew this was a problem and had been overcoming it by paying for SEO to put it onto the top of search.  But he knows this is a short term solution which he doesn’t want to continue.

We investigated and found 3 quick things to correct

  1. Site meta tags were not populated
  2. Blog was created as a page not posts
  3. Photo Alt tags weren’t used and images were uploaded with the camera image id (long string numbers)

So some easy quick fixes.

Medium term, we’re teaching them how to use links and key words in blog posts which will reinforce search queries as well as social sharing and reciprocation.

 

Check out Otautahi Tattoo’s amazing story as refugees from the Christchurch earthquake and relocation, growth and reinvigoration in Auckland – the photo is of All Black Keven Mealamu having his latest ‘rose’ design added.

Otautahi Tattoo with Keven Mealamu All Black rugby player

Otautahi Tattoo with Keven Mealamu All Black rugby player

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What does a client brief look like?

Thanks to Dawn who wrote in asking “What does a client brief look like?” 

Agency Client brief template

Agency Client brief template

Let us help you out.

What to do when hiring an agency

If you sub-contract your marketing to an agency or to freelancers, you want to be sure that you pay for and get good quality work.

A lot of the quality of output is due to high quality input.  By that I mean, briefing documents.  If you can explain clearly what you want, how you want it done and timeframes, you are far more likely to get high quality work back.

We use Upwork and People Per Hour to find freelancers and expert sub-contractors.

For briefing we always give a lot of detail and we also ask the freelancer to write back with answers to our questions.

We choose these carefully in order to show us that THEY have read the brief.

  • Please tell me what access permissions you need before you start the job

And we also ask them open questions whose answers tell us if they understand the scope, how they would approach the job and allow us to assess how good their English is.

  • Estimate how long the job will take
  • Tell me what problems you anticipate

Below is a template document which we use when we receive instructions to do some marketing for our clients. You can download it from the link.

Each sub-heading is self explanatory – as a client you should fill in each section as clearly as possible and then send it out to the agency or agencies you want to work with asking them to send you price quotations.

Alternatively, you write longhand what you want and the agency will fill in the gaps in the document.  Then you should approve it before instructing the work.

DOWNLOAD Master Client Planning Brief Template

The Top 6 most popular articles of all time

The Economist Native Advertising with GE

The Economist digital adverts on their app has an interesting native advertising content link sponsored by GE – it’s all about clean energy. A web page clearly with the Economist website layout and with their header – but independently closable (the X in the top left corner). All driven off a full page advert in their current edition 25th May 2013.

GE Advert in Economist app

GE Advert in Economist app

GE Future Energy native advertising page
GE Future Energy native advertising page

photo (6)

 

Brands Seeking Agencies 25th April 2013

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Americas

  • Beauty products group searching “how to write the perfect creative brief”, OH, USA
  • Transportation & logistics group researching “how to write a good creative brief”, ON, Canada
  • CPG sales promotion agency searching “dear valued customers letter”, USA
  • Bedding manufacturer searching “creative brief template for advertising agency” Canada
  • City lobbying group for urban planning reading How to write an awesome creative brief, NY, USA

Europe

Africa

Asia Pacific 

RFPs

Agencies

Brands

Alternatives to Wildfire as they withdraw pay-as-you-go

Wildfire was one of the first apps we found to do promotions on the Facebook platform.  Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees.  The little people will have to go elsewhere in future.

Here’s a list we curated on List.ly of Wildfire Alternatives. Please add your own favourites.

Headline for Alternatives To WildFire
 REPORT
29 items   24 followers   78 votes   2.58k views

Alternatives To WildFire

A list of alternatives to WildFire, a social media giveaway app.

Source: http://creativeagencysecrets.com/alternatives-to-wildfire-as-they-withdraw-pay-as-you-go/

HipRewards

A self-serve tool that allows you to create a new kind of promotion; include digital music rewards for every participant to increase engagement, and only pay for rewards for your fans. HipRewards promotions work seamlessly on all devices, even mobile. You'll gain fascinating insights on who your fans are and what they think.

Easypromos

Easypromos is the easiest way to create promotions on your Facebook page. You can try for free, without any registration.

ShortStack

Build custom Facebook apps and photo contests

Apr 16, 2013 - blog.tidalwaveapp.com - 393
TidalWave

TidalWave 's new premium Customer Service App creates a 'round-trip' solution for your Social Customer Service needs. By combining Social Media and BPMS into Social BPM, you can now address your clients needs directly through a combination of TidalWave for Facebook and TidalWave Process Manager.

Apr 18, 2013 by Zsuzsi Szabo - antavo.com - 340
Antavo − Contest and Promotion Apps for Facebook, Mobile & Web

Create contest and promotion apps to Facebook, mobile and web to engage with customers and generate leads. Sweepstakes, photo and video contests, quizzes, deals, group offers, competitions.

May 24, 2013 by Giancarlo Massaro - viralsweep.com - 432
Social Sweepstakes - ViralSweep

ViralSweep allows you to build, run and manage social sweepstakes on your website.

Apr 16, 2013 - votigo.com - 398
Votigo Social Marketing Suite

Votigo's social marketing suite allows marketers to grow their audiences with contest software, sweepstakes, & social media analytics.

Apr 16, 2013 - rafflecopter.com - 364
Rafflecopter

Rafflecopter allows you to create and launch effective giveaway promotions & sweepstakes across your website, blog, and Facebook page under 5 minutes.

Apr 16, 2013 - strutta.com - 340
Strutta

Strutta provides powerful, easy-to-use DIY social media marketing apps, tools and analytics for contests, promotions and engagement campaigns.

Agorapulse: Facebook Apps, CRM, Moderation & Statistics

High Quality Facebook Applications, Analytics and CRM Engage your fans, qualify them, and measure your performance. Free trial. Paid plans start at $29.

Apr 19, 2013 by Brandon Carroll - heyo.com - 432
Heyo - Contests, Promotions, and Deals for Social, Mobile, and Web

Allows anyone to drive traffic, leads, and sales through campaigns on Fan Pages or mobile devices. Also, with one click, we create a mobile app based on your social data.Our goal is to provide a tool that caters to a brand new business looking to get started, a mid size business or agency focused on growth, or a market leader looking to empower their evangelists.

Apr 25, 2013 by Arnaud R - kontestapp.com - 375
Kontest - A cutting-edge platform to create and spread multichannel promotions

Grow your fanbase and qualify new contacts. Kontest is a cutting-edge platform to create and spread promotions across all channels. Free Access.

Votion - Crafting the future of brand & consumer relationships.

Votion helps Brands and Publishers create & keep customers through content types such as Brackets, Quizzes, Visual Polls, StackUp, Interactive Lists and MatchUps that are crafted for engagement. Our products build dialogs between brands & consumers

14

Woobox

Woobox

Woobox helps you easily create powerful contests, sweepstakes, coupons, and more to grow your fans and amplify your marketing.

Apr 17, 2013 by Mark Schmulen - constantcontact.com - 481
Social Campaigns - Social Media Marketing Tools - Constant Contact

Social Campaigns from Constant Contact makes it easy for small businesses to create promotions and offers exclusively on Facebook. Integrated email and social posting features help to promote your offer to all of your social and email contacts to drive them to your Facebook page. Detailed reports track unique visitors, new fans, offer conversions, shares and new email addresses. Grow your fans and turn them into repeat customers and advocates!

16

Zeus

Apr 18, 2013 by Christine Meyer - zeuspromo.com - 456
Zeus

Zeus Contest and Sweepstakes products are for one-time use and include the technology for either a Facebook Page and/or a standalone microsite (for up to 90 days) and ALSO include the complete Official Rules specific to your promotion. @zeuspromoapp

Aug 08, 2013 by Rajat Garg - socialappshq.com - 422
SocialAppsHQ

SocialAppsHQ is an All-in-One social media marketing and Social media monitoring platform. We have the largest Facebook app store across the planet!

Feb 16, 2016 by Votion Inc - votion.co - 451
StackUp - a swipe to like product

Gain knowledge from your customers all with a few swipes - right if you like, left if you don't.

Apr 16, 2013 - piqora.com - 456
Piqora (Formerly Pinfluencer) - Complete Marketing Suite for Pinterest

Piqora is an advanced Pinterest Analytics Solution that makes it really easy to identify and connect with influential brand advocates, get actionable insights into trending pins and boards, and measure key virality metrics to quantify brand engagement on Pinterest. Sign up for a free 14 day trial at www.piqora.com

offerCandy

Facebook contests are easy with OfferCandy. Create a sweepstakes in minutes with our easy to use, customizable templates. Engage with your facebook fans and track the results. No design knowledge needed. Grow your fans and in turn your business.

21

SnapApp

SnapApp

SnapApp enables marketers and publishers to create quizzes, polls, surveys and contests and distribute them on their websites, Facebook and Twitter

Apr 19, 2013 - wizehive.com - 437
WizeHive - Enterprise Collaboration, Business Process and Workflow

Build and use web-based apps that automate business processes and engage customers, employees and those that matters to you.

23

Privy

Apr 29, 2013 - getprivy.com - 442
Privy

Turn facebook fans, twitter followers, google searchers, and web visitors into real customers using promotions.

Cool Tabs

Create tabs, promotions and contests for your own facebook pages or for your customers. Easily and fast

May 14, 2013 - offerpop.com - 427
Offerpop - Actionable Social Marketing

Launch Facebook & Twitter campaigns in minutes with the most easy-to-use social marketing platform ever built.

[read our interview with List.ly c0-founder, Shyam Subramanyan]

Contact Forms: New business development copywriting

Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting.  You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous.

You need to get better at contact forms:

Here are the symptoms

  • lots of people visit your website (probably)
  • few get in touch to find out more
  • fewer move up the funnel towards purchase
  • pipeline does not get many new enquiries from the website

How to Copywrite contact forms

  • Be economic with words
  • Only ask for information you NEED
  • Seek originality in your wording

We found a great example from Markitors – they offer a neat free tips service.  Using the one free tip offer encourages action by the reader and recruits an email address to an autoresponder series.

And take a read of our earlier article on Best Practice Email sign up Forms

One Free tip button encourages action

One Free tip button encourages action

markitors freebie

Xero Marketing: a pitch & a critique

Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide.

Image representing Xero as depicted in CrunchBase

Image via CrunchBase

Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero.
As a customer of Xero and as a marketer, the things I think are lacking or could be enhanced primarily relate to the ease of re-using content and proactively driving it out to the right audience.
B2B comms for existing customers, in a nutshell.
Since Xero is growing internationally, they increasingly have separate user groups who should be communicated to differently – because they need different things from Xero.

Marketing suggestions – I have lots more….

  1. After signing up, there’s nothing to drive me deeper into using the higher features of your products, unless I search.
  2. Apart from support issues and feature requests, what are the useful things you could be communicating with my business [clues – finding support, accountancy advice, higher level feature uses, plug ins, apps developers, tax questions, work-rounds for bug fixes]
  3. How could Xero be leveraging existing customers to drive improved new business and new trial accounts using member-get-member referrals and other incentives?
  4. Autoresponders – for new users within the trial period and for first few months of use  – Xero could have a ‘guide’ much like Kiwibank‘s “Becky” who is there for the user, who acts as a signpost to helpful information inside your knowledge base, who helps check they’ve got the system set up properly.
  5. Why are you using FeedBurner to distribute your RSS feed from the blog?  It’s unsupported and you could be leveraging the channel for marketing messages to your active users in order to drive deeper brand engagement and possibly sales (see 2,3,4 above).
  6. Split out your blog into separate streams so that articles automatically send to different groups (e.g. developers and accountants, US versus NZ) Each would get articles designed for that audiences.  Create separate news feeds for different audiences, and further use them to drive marcoms to support your business growth goals
  7. The more you blog, the bigger your archive.  Readers rarely dive very deep and yet there’s probably heaps of helpful content which is being ignored.  Could they be created into “tip sheets”, e-books, training manuals and other support material? These content solutions can be supporting 1, 2 and 4 above.

As Forbes says, it’s great to be an in-house agency – but lifting your head above the parapet and seeking input and inspiration from an external agency team can be very beneficial.

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All my LinkedIn contacts are 3rd degree – how can I connect?

We got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.”

As you know, it’s very difficult to get peoples’ attention as they are busy professionals.

Here are some suggestions for you.

  1. Become the ‘go to’ person for interesting articles online about the topics relevant to your clients’ interests.  Share these using Linked In Groups.  Don’t use these groups to promote jobs you are recruiting for.
  2. EVERY DAY check who looked at your LinkedIn profile.  Send them an invitation to connect saying ‘hey, you looked at my profile, did you notice the articles I’m sharing about XYZ.  If you connect with me you get these sent to you as I publish.  Thanks and best wishes.  Use this article we wrote to find their names for 3rd degree connections 
  3. When they connect with you, you can see their email address; add them to your email list of folks who receive your shared articles, get their permission to mail them, and set up a newsletter outside of LinkedIn (we recommend FeedBlitz.com) to send out these messages, preferably linked to a blog of your own.

If you would like to work with Creative Agency Secrets and let us coach you as you build your skills, organize a skype call with us to give us a fuller brief.

4 Profile raising icon5 Relationship Development icon

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The Art of Infographics for biz dev

It’s no secret that images help to enhance your blog content. But infographics will take this further, by combining content and images into one neat, shareable package.

An infographic about inforgraphicsNot only are infographics shareable, but they can take complex information and simplify it, as well as attracting the attention of those who don’t have the patience to read a long form blog article to get the same information. They are also more likely to go viral, which is another huge plus.

But the problem is that too many people have seen the power of the infographic. Infact, this article about 9 reasons to include infographics in your marketing strategy shows that searches for infographics on Google increased by 800% between 2010 and 2012. So now everyone is trying to pump them out in the hopes that their content will go viral or their website will see massive traffic growth. This means it’s getting to the point that simply creating an inforgraphic isn’t enough. You need to take a controlled and thought out approach in order to capture interest and maintain it.

If we look at this from a blogging perspective we can highlight some ways to make your infographic stand out amongst the crowd.

When you look at a blog post, you’re drawn in by the headline. Something in those few words has sparked your interest, enough to get you to react, and read what the author has to say. Infographics are no different. I remember a time where I would look at any infographic I found, regardless of subject matter, simply because it was visually appealing, and I often learnt something from it. Now I don’t. Now if I look at an infographic it’s highly likely the headline has caught my attention. This means that considering the title/headline for your infographic is important. Give your audience a reason to want to look at it, and you will see more success.

After the headline, comes the content. When blogging each sentence must keep your reader engaged, so that they move onto the next one, until they eventually consume your entire message. They want to find the value that was promised to them in the headline. Infographics have a similar principle. Yes, the content must be relevant and provide them with the value that was promised. But, it must also be readable. Your layout, your colour scheme and the way you adapt your information must all be considered. Without considering these factors. Your infographic will lose potency, readers will drop off and all the benefits you envisioned when you begun creating it, will be lost.

These are simple principles that can be applied when creating infographics that will help your content to stand out. Because if you don’t, you risk being overlooked, because you simply blend in with the crowd.

Want some more considerations? Here’s an Infographic that outlines considerations for making an infographic.

So, you’ve decided to go ahead and make an infographic

If you’re still here and think that you’ll be able to create an effective infographic, then the next consideration is how you will do it. There are two options here, do it yourself, or pay a designer.

Now doing it yourself may seem a bit daunting, especially for those with limited artistic talents. But there are a range of tools that can be used to create a thing of beauty. Here’s SEOmoz’s list of 10 tools for creating Infographics. Going through this list, you should find something that will suit your skill level and needs.

The alternative is to hire a designer. While this will cost you more, you will get greater flexibility in how it’s designed and looks. You can use sites such as eLance to find freelance designers from all over the world, that can help you to create an awesome infographic for your company.