You Have 1 New Message: SMS Marketing

As marketers, we’re always looking for new and interesting ways to engage with our target audiences. Email marketing, although still the most popular means of digitally communicating, often has limited success. So what else is out there which may have better results? Enter: SMS marketing. What is SMS Marketing? It’s certainly not a new concept – you […]

Twitter is Deprecating TweetDeck Creative Agency Secrets

Twitter is Deprecating TweetDeck

If you’re a TweetDeck user, get ready for a shock: Twitter is deprecating TweetDeck. What’s the good news? If you don’t know about Hootsuite already, you can set up a free account. Hootsuite is very much like Tweetdeck in its appearance and I would recommend migrating to that. You can continue to manage your Twitter […]

Shuttlerock | New Zealand Software for User Generated Content

Shuttlerock | New Zealand Software for User Generated Content

PLEASE NOTE: Some of the details in this article have been rectified per recent conversations with Shuttlerock. These new details are noted below! Thanks for your feedback, Shuttlerock! We’ve come across marketing software created by a business here in New Zealand called Shuttlerock. It sounds sort of science fiction-y and futuristic – something you might see […]

How to use Google My Business to improve SEO

How to use Google My Business to improve SEO

It’s frustrating when you search for a business and get the wrong answer.  Did you know that you can edit how your business listing is displayed in Google search results?  It’s called Google My Business. This short slide deck shows what you can do in the tool and then how to use it to improve […]

Is content syndication a good idea for articles?

Periodically I answer questions on www.Clarity.fm – a broking website for experts and entrepreneurs. This questioner is a startup and wants to know if having his blog articles syndicated will be helpful for his business. The answer applies to established businesses who write articles as well as startups. The advantages of Content Syndication I would […]

Have you forgotten about directory listings for local search?

Yet again, Google has changed its search page layout – the right sidebar went last week…. Now, does that matter for your business or not? The old sidebar had adverts in it and now adverts only appear at the very top of the search listings.  This is a “reduced real estate” situation in the lingo.  […]

CCH Learning, Webinar,Rebecca Caroe,

Get Your Business Website Working for you – Webinar Date

Business websites cannot be static “set-and-forget” marketing assets. Learn how to work your website so that it pays back the investment to the business. A well-run website should:  Show up in natural search  Answer visitors’ questions  Bring enquiries, leads or sales to the business  Persuade visitors to reveal their identity  Showcase the expertise of the […]

Creative Agency Mastermind Lightbulb

Creative Agency Mastermind Group for Australasia

Occasionally I read an article that stops me in my tracks, it’s so compelling and aligned with my own thinking that I stumble, double-take and yell Hooray! This is one of those articles. Before you read it, I’d like you to indulge me and hear my anecdote. My search for a Business Peer Support Group Last […]

What is the New Business process?

Continuing our series on the Art and Science of New Business – Read Part 1. I’m going to start with the definition of a business process – Process – a collection of related, structured activities or tasks that serve a particular goal. I took that definition from Wikipedia but it’s very straightforward if you do […]

Marketing rollercoaster

What are New Business Leads?

Leads are defined as an enquiry that brings business revenue for you. What form it takes of course varies, it may start with a casual conversation in the pub or might be a phone call to you; it might be a business card that someone has collected from a networking event. Many business owners find […]