Writing a price change email for Event Marketing

Occasionally I receive the PERFECT message – well-written, timely and full of lessons to copy and adapt.  Copyblogger Media is running an event and…. well you work out why you think they needed to write this message. Use the same paragraph topics if you need to use a similar tactic to fill your event with […]

website slider

Business Websites should not use a slider carousel

We’ve been researching  sliders on website home pages for a client.  His designer has come up with two website layouts and one includes a slider. My instincts say “don’t do it”  but I need justification.  My search shows up four great articles – note most of them recommend alternatives and all of them say that […]

Business & Marketing Tip: Following up with leads and relationships

A mutually beneficial client winning strategy Marketing education is a big part of our overall new business strategy. At Creative Agency Secrets we strive to find ways to connect with our potential clients and be a part of their marketing success whether they work with us or not. We hold complimentary marketing management and idea […]

Creating Direct Share Links: Share Link Generator

The other day we were sitting here creating a Google Form survey and thought “gee I wish we could embed some way for respondents to share this survey!”. Well, one quick Google search later and we came across Share Link Generator. What as Share Link Generator? Quite simply, Share Link Generator is a tool that […]

Get your business started with SnapChat marketing

Ever thought SnapChat wasn’t suitable for brand marketing?  Think again – there’s now a clever desktop dashboard which brand managers can use to drive communications through this popular channel. So what is SnapChat? SnapChat doesn’t want to be called social media. Instead, they describe themselves as content editors and artists, not for clicks and shares. With […]

Amanda Wikstrom, the Intern

My name is Amanda Wikstrom and I´m a marketing student from Sweden. I’m here at Creative Agency Secrets for a 3 months internship which is included in my education. In May I will finish my third year of Marketing and be graduating which I´m really exited about. But first I want to learn more about marketing […]

Email text for freelancer pitching a brand

I am working with a newly freelance graphic designer and am introducing her to possible clients. This is the email she sent to follow up on one introduction and I just had to edit the text. An introduction is the MOST favourable way of getting a new business face to face meeting.  These folks won’t […]

Financial advisors – give me your contact details

Here in New Zealand giving a personal referral introduction for new clients is common.   And recently I asked for help with some financial advice.  I was given three names. Then I hit a wall. None of the firms had the personal contact details of their team on the website. Two people had Linked In profiles […]

Cluetrain Original

Cluetrain has New Clues – time for newbies to read the original!

I listened to the FIR podcast #790 and found that Cluetrain has been updated! New Clues published in January and numbers 52-67 apply to our marketing communications world in particular. [see below] Oh, and also pay attention to number 100 You want to know what to buy? The business that makes an object of desire is now […]

Writing a cold email that gets response

It’s difficult – I know what I want from you when I send a cold email, but it is very hard to get you to respond. Here’s a great tip – don’t ask for what you want. Yes, seriously, don’t.  I know this sounds counter-intuitive, but trust me, I’m going to show you an insider’s […]