Brand campaign brief template improvement

Estimated reading time: 1 min

Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header,

“Your responsibilities”.

Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering to make the marketing programme effective?

I love it.

Now I’m recommending we put this into all new client proposals. It’s authentic and transparent and gives the brand clear boundaries and guidelines that will help us give them exactly what they hired us to do.

What do you do in order to improve your client briefing and agreements?

Read our archive 

What does a modern creative brief look like?

Call our Rescue service for advice on crafting your perfect brief

4 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.