4 Golden Questions for your customer surveys
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
By rebecca Monday January 9, 2012
Company values statement – front and centre
I love a strong branding message and so was instantly enamoured by Popp Communications. POPP employs specialists who are good communicators, technology talented, process disciplined and thankful for the opportunity to serve you. Doesn’t that just make you want to sign up and pay them money to serve you? Bookmark It
By rebecca Wednesday November 16, 2011
How to use a relationship to win new clients
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
By rebecca Tuesday June 28, 2011
Keep your profile up to date
There are a lot of places online where your personal and company profile is visible. This is the modern-day equivalent to directory listings that used to be a very important part of B2B marketing in the past. I was reminded of this by a recent follow request from StrewIt. I have no idea what the service is [...]
By rebecca Tuesday December 21, 2010