Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. [...]
How to buy web design servies is a particular skill. And a difficult one to keep up to date because few companies buy more than once every 3 years (or more). Staying current with procurement purchasing and how to assess a supplier of web design can be short-circuited by reading Lance Wiggs’ excellent quick assessment [...]
The downturn is real and may be affecting your business. Your time is precious, so today we launch a mini-series about how to improve your new business development. What’s in the series? 8 steps you can do today for improved lead generation 5 ways to focus on your targets 2 improvements for a compelling offer [...]
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
I love a strong branding message and so was instantly enamoured by Popp Communications. POPP employs specialists who are good communicators, technology talented, process disciplined and thankful for the opportunity to serve you. Doesn’t that just make you want to sign up and pay them money to serve you?
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
There are a lot of places online where your personal and company profile is visible. This is the modern-day equivalent to directory listings that used to be a very important part of B2B marketing in the past. I was reminded of this by a recent follow request from StrewIt. I have no idea what the service is [...]
hands up the number of times your company has delayed the launch of its newly designed website? It’s virtually impossible to find a client who has actually delivered a new site on time, when expected. So why is this? What makes a corporate website so hard to deliver? Why can’t redesigns be launched on time? [...]
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