Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. [...]
One of the buzz marketing phrases doing the rounds is “Inbound Marketing” and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]
Steve is a man I respect hugely and gives great insight into communication methods for a marketplace – MUSIC – about which I know little but in which he’s very embedded. Give 3 minutes of your day to watching this and I guarantee you’ll think of five people who should also hear this message. Twitter [...]
Using Infographics as a biz dev tool We caught up with Nick Grant the CEO of Killer Infographics – a busy man running a fantastically fast-growing startup. How did the business start off? Mid 2010 my business partner, Amy, and I were using inforgraphics as part of our content strategy as part of our startup zippycart.com [...]
What’s the first step in understanding someone? Speaking their language. When it comes to hooking a customer and encouraging them to speed down the marketing funnel by way of a website landing page, your greatest tool is your wording, your language, how you communicate. How to get started planning your landing page A client of [...]
You’ve gotta love the Copyblogger team – they are taking the infographic world by storm commissioning their very own beautiful graphic illustrating 22 ways to get great ideas for blog posts. If content marketing is your thing, share this with your clients and try out a few of the suggestions. Rebecca has created a pinterest [...]
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
Awesome, lovely superb…. just finding which social media sites exist today is hard but having to chase round and research available ‘names’ on each one for a new client – time consuming. Thank heavens for the wonderful people at NameChk.com They do the grunt for you. Now all I need is to go register the [...]
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