Re-using content in order to reinforce the search terms and SEO for your site is a smart move. This helps Google work out what is relevant for search strings that lead to your content, particularly if they produce several results from your site. If they continue over time it strengthens your position in the search [...]
Continue reading about How to re-use your blog post feedback to boost SEO
Image by richardjingram via Flickr Ideas for campaigns in B2B are often focused around written content delivered by electronic media. Content strategies are now an essential part of planning your B2B new business development. If your clients or company do not have an explicit content strategy – it’s time to get your pen out and [...]
Continue reading about 10 ways to improve your web content strategy
There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or [...]
Image by Getty Images via @daylife Since the Apple announcement about not enabling Flash on the iPad, iPhone and other devices, it is now clear that if your marketing agency website uses Flash – it’s time to change. There are many problems with flash websites – not least being that SEO won’t work on the [...]
Continue reading about Your flash website is iPad out of date
Image via CrunchBase Anyone else notice that LinkedIn is really becoming the de facto source for business to business (B2B) personnel checking? When you are doing demand generation for your business – do you use LinkedIn to background check? I have been doing demand generation for my clients this week. And twice people I approached [...]
Continue reading about LinkedIn gains B2B traction for business development
Michael Gass has written the “post of the year” Social Media Philosophy and tips for new business in which he sets out his views and advice based on years consulting to creative agencies on how to do their business development. Read it. It is brilliant. Bookmark to: Hide Sites $$(‘div.d1320′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing. There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through. Whether customers buy is the really important [...]
Continue reading about Social Influence marketing – how it helps your biz dev
Image via Wikipedia Tom Ball is a good friend of CAS and we’ve just had his latest update about his vision of a “mobile boardroom” on a bus. After two years hard work my bus was on BBC1 last week! I got frustrated at how much time gets wasted sat travelling – so had the [...]
Continue reading about Business on the move – the All a Boardroom
Image by YEMAC_UNDP via Flickr The old cliche about “you’re only as good as your last job” can sometimes seem finding new clients a daunting task. How can you show off your work when there are client confidentialities involved? What ways are there to show that you are a really creatively-led agency? Well the answer [...]
Continue reading about Top 5 articles – How to write case studies
Image by _Zahira_ via Flickr If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers. Start by finding a hot topic of the moment as the focus for your trend spotting. You [...]
Continue reading about How to DIY a “Trend-spotting” campaing
Recent Comments