Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
Name checking tool for social media sites
Awesome, lovely superb…. just finding which social media sites exist today is hard but having to chase round and research available ‘names’ on each one for a new client – time consuming. Thank heavens for the wonderful people at NameChk.com They do the grunt for you. Now all I need is to go register the [...]
By rebecca Tuesday November 1, 2011
CMS Contegro strikes the big time
Our new client is Contegro, a content management system (CMS) for business websites – we are working with them on social media, PR and blogging. Delighted that within two weeks of starting work, we got their story picked up by the leading magazine about New Zealand creative business, Idealog. Read the article about Contegro hitting the [...]
By rebecca Monday September 26, 2011
Gravity Global bombs self-promoting app launch
There’s a nice wrapper around the B2B marketing magazine this month and I sat down for a quiet lunchtime read today. Nicely constructed to resemble a normal front page with the magazine logo in corporate green, the headline is “Brand Augmentation – experience it with us” and a Gravity Global apple image. What a great [...]
By rebecca Wednesday September 21, 2011