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The old cliche about “you’re only as good as your last job” can sometimes seem finding new clients a daunting task. How can you show off your work when there are client confidentialities involved? What ways are there to show that you are a really creatively-led agency?
Well the answer is to [...]
Continue reading about Top 5 articles – How to write case studies
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If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers.
Start by finding a hot topic of the moment as the focus for your trend spotting. You could consider [...]
Continue reading about How to DIY a “Trend-spotting” campaing
Technorati emailed me asking if I wanted to join a writers portal that they were launching. Sounded like a great idea.
As you know there are sites who can amplify and multiply the effect of your blog posts using aggregation. I find them helpful as long as the audience is exactly what you are targeting for [...]
Continue reading about Technorati fails to help – Broadcasting your stuff
Here’s what I do weekly with blog comments – check the spam and delete. Daily I check the actual comments and manually publish those that contribute to the discussion on CAS.
I do have the site set up so if I’ve previously approved you, your comment automatically posts.
But take a look at Outside Line – an [...]
I review a lot of websites when doing biz dev for CAS and also for clients. And too frequently I find that it is really hard to get in touch with some organisations.
I’m not talking about using a general email address like admin@ or contact@ .
Take a look at Bulletproof Design
irritating music
no contact form
no cut/paste [...]
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Bloggers seek amplification of their message. How to get more of that is no mystery.
write interesting stuff
recruit readers
get others’ to amplify and share your work
Now one of the best ways of achieving the third is to get your work automatically shared on aggregator websites.
You can read CreativeAgencySecrets on a [...]
Reading the marketing magazine supplement on Customer Publishing and I'm struck by the longevity of a 'new' marketing discipline that hit the scene a mere 15 years ago. One of my former colleagues made a fortune in an early customer publishing agency and failed to capitalise with subsequent genius… but I digress.
I receive a couple [...]
Continue reading about How two customer magazine agencies stood out from the crown
I got a new word today
Tradigital
When allied to the word marketing it means traditional digital and encompasses push messaging, interactive, automated, technology dependent
it comes from David Armano's latest slide set
his main messages if you can't sit through 47 images
Social Media marketing must be integrated (but often isn't)
He suggests measuring Authority, Attention, Engagement, Virality and [...]
We had a ball at the South by Southwest conference in 2009 when the Brits got bored with the samey-ness of the panels packed full of Yanks all spouting the same old stuff.
So we hijacked an empty room and started our own non-panel with the help of the AV guys. It turned [...]
Continue reading about Please help us get our panel onto SXSW 2010
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One of my clients uses Paypoint for its website shop payment processing. Recently they sent over a customer satisfaction survey, which I was going to ignore.
But, on discussion with the client, I found that Paypoint had recently sent round a letter to all its customers advising that its base monthly [...]
