Cheat-Sheet notes: Email Marketing turning emails into leads
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
By rebecca Wednesday September 14, 2011
Linked In – too much marketing in too short time
I do like Linked In – the service it offers is really helpful and its ability to hoover up all the contacts that I know and put them in a helpful place where I can find contact details of business people I know. BUT its marketing as a major B2B organisation is lacking in clear [...]
By rebecca Wednesday August 24, 2011
Knowledge transfer and content audits – know what you’ve got
When new staffers and interns begin work here at Creative Agency towers we have two problems New staff is nice – new energies and ideas and enthusiasms. New staff is not nice – lost knowledge, experience and expertise in that client. So how to make the best of the staff-handover process? The best way to [...]
By rebecca Tuesday August 16, 2011
Is the future of advertising Paid Owned Earned?
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
By rebecca Tuesday June 21, 2011