Our new client is Contegro, a content management system (CMS) for business websites – we are working with them on social media, PR and blogging. Delighted that within two weeks of starting work, we got their story picked up by the leading magazine about New Zealand creative business, Idealog. Read the article about Contegro hitting the [...]
There’s a nice wrapper around the B2B marketing magazine this month and I sat down for a quiet lunchtime read today. Nicely constructed to resemble a normal front page with the magazine logo in corporate green, the headline is “Brand Augmentation – experience it with us” and a Gravity Global apple image. What a great [...]
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
When new staffers and interns begin work here at Creative Agency towers we have two problems New staff is nice – new energies and ideas and enthusiasms. New staff is not nice – lost knowledge, experience and expertise in that client. So how to make the best of the staff-handover process? The best way to [...]
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
we share the secrets of marketing that we use for our own clients.
We like to feature good business development marketing campaigns for agencies when we spot them – and here is a great example from Boston, MA, USA agency, The Mothers of Invention. Robert Rosenthal, the CEO has been an innovator online for business development for years. I first came across him on a FB page called [...]
Interviews are always a nervous ordeal but more often than not a well prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can [...]
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