We had a deep Discussion with Julian Darley, a client who runs Makin Movies- a consultancy, blog and shop for low budget movie making. Golden questions are a way to uncover more information from a discussion than your prospect is aware. See our other blog posts on the topic in the categories list on right [...]
Robert Rosenthal posted this in his Facebook Group; How would you address this tricky database marketing challenge? A B2B marketer relies heavily on postal mail to promote their offerings. They use email marketing but have yet to see results strong enough to justify a reduced reliance on the Postal Service. Each purchase secured via postal [...]
Combine Nick Burcher’s new book with Jeremiah Owyang’s slides and learn how to leverage the web for your demand generation. Reading this slide deck from Jeremiah Owyang it chimes nicely with Nick Burcher’s new book on Paid Owned Earned. Nick first told us about his ideas back in June 2011 and we wrote them up. [...]
The downturn is real and may be affecting your business. Your time is precious, so today we launch a mini-series about how to improve your new business development. What’s in the series? 8 steps you can do today for improved lead generation 5 ways to focus on your targets 2 improvements for a compelling offer [...]
Interviewing the brand and being interviewed as the agency are core skills for pitching. Getting to “the close” for new business and a signature on the contract requires a clear purchase decision from a brand decision maker. If you are pitching to a brand – prepare for these questions that they should be asking you. [...]
Business development tricks of the trade: Have you ever tried disguising new business prospecting as ‘market research’? Finding new customers to discuss your business products and services with is difficult for many people. Many people have a natural fear of the unknown and ‘cold calling’ strikes a death-knell in many people’s darkest fears. Let Creative [...]
We got a question from a customer reviewing the Brands Seeking Agencies service. And so let us answer as many of the questions as we can: Where does your information come from? It is simply from visitors targeting our website in searches – we rank high for several key search terms in branding, pitching, advertising [...]
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
Pretty websites count for squat online – you need inbound leads and new business prospects for your sales team. Read this letter we recently sent declining a new business opportunity. Thanks for giving us the opportunity to bid for your website redesign. I am sure the guys in the Philippines are really cost-effective and their [...]
Getting awesome marketing campaigns for your brand is your aim. Getting the right agency and the right brief is key. In our experience, time and again, we find that a poorly executed campaign can be traced back to sloppy agency selection and poor briefing. Any time invested up front at the beginning of the campaign [...]
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