Selling disguised as market research
Business development tricks of the trade: Have you ever tried disguising new business prospecting as ‘market research’? Finding new customers to discuss your business products and services with is difficult for many people. Many people have a natural fear of the unknown and ‘cold calling’ strikes a death-knell in many people’s darkest fears. Let Creative [...]
By rebecca Tuesday February 7, 2012
How does Brands Seeking Agencies work?
We got a question from a customer reviewing the Brands Seeking Agencies service. And so let us answer as many of the questions as we can: Where does your information come from? It is simply from visitors targeting our website in searches – we rank high for several key search terms in branding, pitching, advertising [...]
By rebecca Wednesday November 9, 2011
Listening for the real briefing for an RFP
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
By rebecca Friday September 23, 2011
Why we won’t re-design your website. No, really.
Pretty websites count for squat online – you need inbound leads and new business prospects for your sales team. Read this letter we recently sent declining a new business opportunity. Thanks for giving us the opportunity to bid for your website redesign. I am sure the guys in the Philippines are really cost-effective and their [...]
By rebecca Monday June 6, 2011