Blogs Can Convert Visitors into Leads for Ad Agency New Business The chief benefit to your agency from using social networking is “getting new business leads.” Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, can boost your agency’s presence on Google and ultimately bring in more [...]
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Last week I wrote about Sales being a ‘dirty’ word for professionals. Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake. Villas Bali wrote this comment completely agree with this, but are you surprised? a [...]
Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
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Following our newsletter on Monday and the nice stream of comments about Reverse IP mapping from readers, we decided to add an interview to the series on IP Mapping. Brewster Barclay is MD of Clickstream Clickstream is all about B2B – we aim for hosting companies and large enterprises as target markets for our software. [...]
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We are running a series of posts on the most exciting B2B business development tool to appear this year – reverse IP mapping. Post 1; post 2. There are two providers – LeadsExplorer.com and Trovus.co.uk [and since starting to write this series of posts, Prospect Vision has been introduced to us]. Trovus has the more [...]
In learning more about the two companies that sell reverse IP mapping, and experiencing their sales management, we found their sales pitch quite different – a lesson in B2B sales by itself. Sales pitches Leads Explorer lets you install the code and has online tutorials for self-help. Trovus insists on a sales demo online or [...]
Continue reading about So which Reverse IP Mapping tool should I choose?
Yesterday we wrote about how excited we are about reverse IP mapping. This is the second post in a series that explains what it is, shows screen shots and does a brief product appraisal. More on Monday. What the tech looks like Using the raw data of IP addresses and registered WHOIS companies the technology [...]
One of the great ‘black holes’ of B2B marketing is the data list of suspects. Organisations who are not yet known to us but who are researching our products and services. Our heritage in database marketing for B2B works really well once we have a company or individual’s contact details – as an industry we [...]
Continue reading about The most exciting B2B innovation this year… read on
Image via CrunchBase Techcrunch is the respected news site for information about technology start-ups and tech news. [The link is to the Europe site.] They are part of the Seedcamp movement which is hitting London next week with a pitching event and a party on 24th September. Highly recommend it for anyone who is [...]
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One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal [...]
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