Archive for the ‘4 Profile Raising’ Category

Do you need leads? Inbound marketing is NOT a panacea

By Rebecca Caroe Tuesday May 1, 2012

One of the buzz marketing phrases doing the rounds is “Inbound Marketing” and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]

How to write a B2B brand online strategy

By Rebecca Caroe Tuesday April 3, 2012

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Migrating your marketing online and integrating new elements of social media into a traditional brand strategy is not easy. Today we showcase a client and their challenges and a book and a blog post. Together they give you the one principle you need to write a B2B online brand strategy. How to get customer community integrated into your [...]

Feel like a quick read? Byliner.com has come to the right place

By Rob Lane Wednesday March 28, 2012

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A website that archives ‘short stories’ which can be read in one sitting doesn’t necessarily mean you will be able to stop reading after one sitting. I found this out the hard way as I sat down to explore Byliner, a digital publishing agency’s website. What is Byliner? Byliner is a new digital publishing company [...]

Retailers, expanding your business? Your customers will help

By Rebecca Caroe Friday March 23, 2012

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We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]

Shout! Interview with Nick Grant of Killer Infographics

By Rebecca Caroe Wednesday March 14, 2012

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Using Infographics as a biz dev tool We caught up with Nick Grant the CEO of Killer Infographics – a busy man running a fantastically fast-growing startup. How did the business start off? Mid 2010 my business partner, Amy, and I were using inforgraphics as part of our content strategy as part of our startup zippycart.com [...]

How to Launch a skincare brand on a small budget

By Rebecca Caroe Friday March 2, 2012

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The local business incubator here in Auckland is called The Icehouse. It’s an impressive place buzzing with activity. Creative Agency Secrets was asked to prove its salt by giving some free consulting to a new organisation, DirtyMan.co.nz Perversely, it is all about keeping men clean! Avoiding costly product launches The team is a start-up and [...]

How to use Twitter at a Trade Show Exhibition

By Rebecca Caroe Monday February 13, 2012

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Working a trade show using twitter is a great way to find new followers and to publicise your business intentions. You may even find new customers, shortcut your researches and build new supplier relationships. Here are our top 5 tips Write a blog in advance to say that you’re going and what you’re looking for [...]

Humour: Social media explained infographic

By Rebecca Caroe Monday February 6, 2012

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Thanks to my good friend Dominic Campbell for sharing this from Doug Ray… see later update below Update 09/02/12: Here’s the blog post behind the meme ThreeShipsMedia did it for an inside joke, Doug snapped an instagram picture of it, it went viral – they didn’t plan any of it…. sometimes good fortune favours the brave. [...]

Gravity Global bombs self-promoting app launch

By Rebecca Caroe Wednesday September 21, 2011

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There’s a nice wrapper around the B2B marketing magazine this month and I sat down for a quiet lunchtime read today. Nicely constructed to resemble a normal front page with the magazine logo in corporate green, the headline is “Brand Augmentation – experience it with us” and a Gravity Global apple image. What a great [...]