Remember my post about the Twitter competition ideas that I wrote and then the follow up on 10 ways to leverage your content ? I have been checking my stats and I have found an 11th way to leverage your blog content – it’s link-backs. For the original post, I referenced a very famous site, [...]
This week there seems to be a trend for social goodness going hand in glove with good internet marketing. Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience. Take a look at the following – they range from the mundane through [...]
There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or [...]
Michael Gass has written the “post of the year” Social Media Philosophy and tips for new business in which he sets out his views and advice based on years consulting to creative agencies on how to do their business development. Read it. It is brilliant. Bookmark to: Hide Sites $$(‘div.d1320′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing. There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through. Whether customers buy is the really important [...]
Continue reading about Social Influence marketing – how it helps your biz dev
Image via CrunchBase Following a survey run by wecando.biz, a sales leads company, they found that SMEs just under half of small businesses quizzed…. said they conducted their professional networking on business-focused networking sites such as LinkedIn and Xing. Using Twitter is coming up (as you’d expect) as is online networking 80 per cent of [...]
Getting recognition for what you do is a basic human desire. Many clients of CAS have told me that they want to win ‘Awards’ from industry bodies. And acquiring tombstones to mark space on your physical desk is one of the badges of seniority in many organisations. [Aside - I was in Rotorua this weekend [...]
Image by _Zahira_ via Flickr If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers. Start by finding a hot topic of the moment as the focus for your trend spotting. You [...]
Continue reading about How to DIY a “Trend-spotting” campaing
I was a speaker at the Cambridge University Careers Advertising and Marketing Communications event last week. It was a nice format of three talks with a concurrent exhibition by agencies with graduate recruitment schemes. I was asked to speak about the ‘family tree’ of the sector and what the job titles really mean. Thanks to [...]
The Independent’s business extra pull out from Tuesday has journalist Kate Hilpern writing about how social media is the perfect new way to get your products “across to customers”. What on earth does that mean? Well her quotes are from some nice statistics and some new factoids I didn’t know e.g. Linked In is helpful [...]
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