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Following a survey run by wecando.biz, a sales leads company, they found that SMEs
just under half of small businesses quizzed…. said they conducted their professional networking on business-focused networking sites such as LinkedIn and Xing.
Using Twitter is coming up (as you’d expect) as is online networking
80 per cent of entrepreneurs had achieved business [...]
Getting recognition for what you do is a basic human desire.
Many clients of CAS have told me that they want to win ‘Awards’ from industry bodies. And acquiring tombstones to mark space on your physical desk is one of the badges of seniority in many organisations. [Aside - I was in Rotorua this weekend and [...]
Image by _Zahira_ via Flickr
If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers.
Start by finding a hot topic of the moment as the focus for your trend spotting. You could consider [...]
Continue reading about How to DIY a “Trend-spotting” campaing
I was a speaker at the Cambridge University Careers Advertising and Marketing Communications event last week. It was a nice format of three talks with a concurrent exhibition by agencies with graduate recruitment schemes.
I was asked to speak about the ‘family tree’ of the sector and what the job titles really mean. Thanks to all [...]
The Independent’s business extra pull out from Tuesday has journalist Kate Hilpern writing about how social media is the perfect new way to get your products “across to customers”.
What on earth does that mean?
Well her quotes are from some nice statistics and some new factoids I didn’t know e.g. Linked In is helpful for SEO. [...]
Catching up on my (normal) reading backlog, I attacked the Experiential Marketing Essays supplement from September in Marketing magazine.
Ten agencies write articles that are printed as full pages opposite a display advert for their services. Some might see it as a double whammy appealing to those who read articles as well as those who read [...]
Continue reading about Experiential pitches for lead agency status.
SXSW panel promotion is a serious business especially for creative agencies who want to advance their business cause by being on stage at this key annual gig in March.
The team behind the #kebab panel (hijackers from last year’s event) want to ‘grow up and formalise’ their appearance and so submitted a panel proposal for the [...]
Continue reading about How we promoted #kebab for SXSW Panel Picker
The title is a direct quote from a great post by Kipp Bodnar on the B2B Social Media blog. Take some time today to read the whole article.
His suggestions about how influencer marketing can work are, at present, all manual interventions. Nothing wrong with that, but it means that this is a tool [...]
Reading the marketing magazine supplement on Customer Publishing and I'm struck by the longevity of a 'new' marketing discipline that hit the scene a mere 15 years ago. One of my former colleagues made a fortune in an early customer publishing agency and failed to capitalise with subsequent genius… but I digress.
I receive a couple [...]
Continue reading about How two customer magazine agencies stood out from the crown
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Techcrunch is the respected news site for information about technology start-ups and tech news. [The link is to the Europe site.]
They are part of the Seedcamp movement which is hitting London next week with a pitching event and a party on 24th September.
Highly recommend it for anyone who is [...]
Continue reading about An event for anyone targeting startups
