Remember my post about the Twitter competition ideas that I wrote and then the follow up on 10 ways to leverage your content ? I have been checking my stats and I have found an 11th way to leverage your blog content – it’s link-backs. For the original post, I referenced a very famous site, [...]
This week there seems to be a trend for social goodness going hand in glove with good internet marketing. Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience. Take a look at the following – they range from the mundane through [...]
Michael Gass has written the “post of the year” Social Media Philosophy and tips for new business in which he sets out his views and advice based on years consulting to creative agencies on how to do their business development. Read it. It is brilliant. Bookmark to: Hide Sites $$(‘div.d1320′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
Image via CrunchBase Following a survey run by wecando.biz, a sales leads company, they found that SMEs just under half of small businesses quizzed…. said they conducted their professional networking on business-focused networking sites such as LinkedIn and Xing. Using Twitter is coming up (as you’d expect) as is online networking 80 per cent of [...]
Getting recognition for what you do is a basic human desire. Many clients of CAS have told me that they want to win ‘Awards’ from industry bodies. And acquiring tombstones to mark space on your physical desk is one of the badges of seniority in many organisations. [Aside - I was in Rotorua this weekend [...]
I was a speaker at the Cambridge University Careers Advertising and Marketing Communications event last week. It was a nice format of three talks with a concurrent exhibition by agencies with graduate recruitment schemes. I was asked to speak about the ‘family tree’ of the sector and what the job titles really mean. Thanks to [...]





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