We had a little hissy-fit rant about Scribd a while back. I’d like to formally apologise for shooting my mouth off too early. Scribd has added new features – and they look pretty useful for content creators. The main thing that has been added is Analytics. Scribd has made a dashboard that looks a lot [...]
One of the most basic human emotions is wanting to feel trusted and ‘in the know’. And from a marketers’ perspective we can capitalise on this by allowing sneak previews of new products and services to trusted groups of customers. Take a read about how this startup only messaged hints through the founder’s twitter feed. [...]
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
I have been a member of some awesome networking groups and meetups over the years -Tuttle, Cambridge Geek Night, SXSW kebab, Chinwag, London VRM, Dunedin Skeptics in the Pub. But finding and choosing a good group is a skill. Today we discuss how to get the right group for you. First let me digress – [...]
we share the secrets of marketing that we use for our own clients.
This is part 2 of a 2 part blog post, showing a case study for a sporting brand client. This case study highlights the importance and success of content marketing for smaller businesses. Client: Coxmate Industry: Rowing Equipment Date: 2011 – January – ongoing Summary: Content Marketing, Newsletter management, trade shows, athlete endorsement Coxmate is a producer and supplier [...]
This is part 1 of a 2 part blog post, showing a case study for a sporting brand client. This case study highlights the importance and success of content marketing for smaller businesses. Client: Coxmate Industry: Rowing Equipment Date: 2011 – January – ongoing Summary: Content Marketing, Newsletter management, trade shows, athlete endorsement Coxmate is [...]
There was a once a time when global brands selected their marketing and advertising departments on their creative ability and trained them in the philosophy of business. The most successful staff members were the ones with the most unique ideas which would push their brand to success. This last sentence is still true these days, [...]
Listening to Guy Kawasaki promoting his new book, he gave away some great suggestions about how B2B marketers should use Twitter for online marketing success. Twitter has changed: it is not the same as Facebook or Linked In. When using third party tools like this it’s important to review how the market is using them. [...]
I expect you all just got the email from Reid Hoffman congratulating himself on recruiting 1 million members to Linked In. Lovely. Except he failed in two significant ways The email was not transactional, it was marketing. So the CAN-SPAM law applies. It requires, amongst other things • Physical contact data for your organization. • [...]
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