How to use a relationship to win new clients
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
By rebecca Tuesday June 28, 2011
Networking groups to avoid like the plague
I have been a member of some awesome networking groups and meetups over the years -Tuttle, Cambridge Geek Night, SXSW kebab, Chinwag, London VRM, Dunedin Skeptics in the Pub. But finding and choosing a good group is a skill. Today we discuss how to get the right group for you. First let me digress – [...]
By rebecca Monday June 20, 2011
5 Simple Steps to Market and Sell your E-book
we share the secrets of marketing that we use for our own clients.
By spring Friday June 17, 2011
Case Study – Content Marketing for Sporting Brands – Part 2
This is part 2 of a 2 part blog post, showing a case study for a sporting brand client. This case study highlights the importance and success of content marketing for smaller businesses. Client: Coxmate Industry: Rowing Equipment Date: 2011 – January – ongoing Summary: Content Marketing, Newsletter management, trade shows, athlete endorsement Coxmate is a producer and supplier [...]
By Rob Lane Tuesday June 14, 2011