It is well known now that Google changed its search algorithm significantly last month. The way Google searches and indexes your website is pretty important as the number one search site – if you’re not ‘found’ on Google your business loses out. The change mainly affects sites who copy / reproduce content from other sites (commonly called farming) and [...]
Got a urgent client question in the mail this morning: Will you help in this? would you review us on the qype.com site and then let us know what happens afterwards? There is this one person who has been extremely virulent and “determined to destroy” ever since August. It was obviously a competitor. We’ve not [...]
We get pitched from time to time by companies who want CreativeAgencySecrets to write about their product. Please continue to pitch us. We love it – as long as it’s relevant and aligned with the subjects we write about. Mark McLeod Hendrikson has written a fabulous post from the point of view of both a [...]
A white paper has long been seen as a ‘serious’ way for a B2B business to position itself as a thought leader in its niche. Reading an Economist article recently about the glut of white papers (and my comment) being produced by management consultancies under the guise of research and new thinking, made me reflect [...]
As a Dunedin Resident I’ve been watching with interest the work the Council is doing on re-branding the city. At a Business After Five event in June, I saw the first slides from the team responsible for the underlying research that will be used going forwards. It was good work but poorly presented – two [...]
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