If you’re a TweetDeck user, get ready for a shock: Twitter is deprecating TweetDeck.
What’s the good news?
If you don’t know about Hootsuite already, you can set up a free account. Hootsuite is very much like Tweetdeck in its appearance and I would recommend migrating to that. You can continue to manage your Twitter conversations with Hootsuite, keep track of retweets and mentions, etc. You can also manage your other social media profiles with Hootsuite, like LinkedIn. And there’s the Autoschedule function which puts your Tweet in the queue to post when the majority of your followers are actually on and looking at Twitter so they’re more likely to see it.
Althought Hootsuite would definitely be an easy migration for current TweetDeck users, I’m a big fan of Buffer because you can set up schedules for when your posts go out. Also, they show you a graph indicating when the best time to post is using their Optimal Schedule (much like Hootsuites Autoschedule, but they don’t have a pretty graph). But you can’t manage conversations through Buffer just yet. They’ve come out with a Beta program called Respond which also looks a lot like Hootsuite but right now Buffer and Respond are two different social media management tools as opposed to Hootsuite, which is literally the two in one.
Besides that, they both allow you to connect a few social media profiles for free. If you went with either of them, it’s likely you would not have to pay for the service. But, really, check out Hootsuite, TweetDeck users, the transition will be smooth, I promise!
http://creativeagencysecrets.com/wp-content/uploads/2016/03/Twitter-is-Deprecating-TweetDeck-Creative-Agency-Secrets-Blog-1.jpg321845Laura Hollarhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgLaura Hollar2016-03-29 10:00:002016-03-31 12:22:12Twitter is Deprecating TweetDeck
PLEASE NOTE: Some of the details in this article have been rectified per recent conversations with Shuttlerock. These new details are noted below! Thanks for your feedback, Shuttlerock!
We’ve come across marketing software created by a business here in New Zealand called Shuttlerock. It sounds sort of science fiction-y and futuristic – something you might see in a Rae Bradbury novel. In a way, it could be next gen technology in content sharing and revolutionize how businesses aggregate and manage user content to their benefit.
If you’re a business and have social media channels, have you ever wanted to capture all your customer feedback and testimonials in one place? Sure, leaving it in the platform from which it originated is perfectly acceptable. But, what about putting it in the one place in which your put the majority of your efforts, i.e. your website. Right now, this information has to be collected manually and configured in an appealing way so that your traffic, your customers and followers, can see: Hey! Other people like this product and have gone so far as to say something about it on the internet!
Including content aggregation, Shuttlerock takes it a few steps further
Besides collecting user content for your team to sift through, sort, and put on display on your website, Shuttlerock also helps you promote your brand to get more user generated content. How? Contests and promotions, of course! We know that one of the best ways to get engagement online is to incentivize your followers to promote you and your brand. You can get them to share their visual content promoting your brand and reward them for doing it. If done right, you’ll get a flood of content that you can then share, directly on your site. Not only do you get to share their excitement with your other followers but they’ll also be excited to see that their content is being shared with the world. What better way to encourage and reward loyal followers!
Who is using it and how.
Shuttlerock operates in its home country of New Zealand and now Japan and the US. In recent Shuttlerock news, Lady Gaga used the program to allow her followers in Japan to upload their content to her website. These photos, directly from the source (her fandom), will be collected and used to create a poster for her Japanese ‘Cheek to Cheek’ album. Now, that’s innovative.
What I find interesting about it.
This program puts power into the hands of your marketing team in a way that can really make a difference for the brand. For one, your team can manage the content via apps, as well as share their own related content, which gives the brand a more approachable, human aspect that’s approachable. And, for two, they will have social proof of what is and is not working for the brand that can be shared with upper management. I find that extremely valuable for businesses to really make a dent in their market and bring exactly what their customers want based on their feedback.
So, the only thing that I’m hung up on is this bit: the flat fee of $500 per month. For big businesses with marketing budgets that would make you swoon, $500 a month is a drop in the ocean. However we can’t forget about smaller businesses with much tighter marketing budgets – to whom $500 a month is completely unattainable. Shuttlerock, there’s nothing inherently wrong with your fees. I’m just suggesting you have a tiered option for businesses big and small. It could be based on company size, or social media following, even the amount of content that gets shared. Just saying.
UPDATE: From our recent contact with Shuttlerock we’ve been informed that the fees are $5,000 per month and are focusing on enterprises… BUT! they’re currently powering their way through some key partnerships with the goal to, eventually, have options for small and medium enterprises. Until then, we’ll look on Shuttlerock with starry eyes!!
But, way to go!
In a world where brands are continuously vying for attention from consumers, having visual, word-of-mouth content directly from other individuals on your website is amazing. And, as a consumer, seeing that other people just like you or from all the way across the globe also like this particular product, it just makes it more endearing! You want it, seeing and knowing that other people want it and are willing to share their opinions about it, all over the web.
http://creativeagencysecrets.com/wp-content/uploads/2016/03/Shuttlerock-New-Zealand-Software-for-User-Generated-Content.jpg800800Laura Hollarhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgLaura Hollar2016-03-24 10:00:002016-03-31 10:46:38Shuttlerock | New Zealand Software for User Generated Content
Periodically I answer questions on www.Clarity.fm – a broking website for experts and entrepreneurs. This questioner is a startup and wants to know if having his blog articles syndicated will be helpful for his business. The answer applies to established businesses who write articles as well as startups.
The advantages of Content Syndication
I would say that it is 100% a good idea with a couple of caveats.
First, your syndication destination should already have an audience who aligns closely with your startup’s desire clients / customers.
Second, the syndicator must allow link-backs to your website.
So definitely go do it – if it builds audience with prospects and also if it can be made to drive traffic back to your website.
The key to appraising whether these things are appropriate, are all about building audience, testing the market and getting early adopters.
So consider your articles and whether a call-to-action can be added to the bottom of each one that drives the interested reader to your website. When they get there, can you capture their details by offering something to the reader?
Read more blog posts about Profile Raising by clicking the icon below. It’s one of the steps in our 8 Step Methodology
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Emelie Tillackhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgEmelie Tillack2016-03-14 14:49:392016-03-14 15:16:48Is content syndication a good idea for articles?
Yet again, Google has changed its search page layout – the right sidebar went last week…. Now, does that matter for your business or not?
The old sidebar had adverts in it and now adverts only appear at the very top of the search listings.This is a “reduced real estate” situation in the lingo.Where 8 adverts used to appear, there are now only 4.That means that competition for advertising space is doubled – prices may rise.What that means for most business owners is that if advertising gets more pricey, you can choose whether to adjust your budgets.I recommend spending on natural site search as an alternative.Every recent Google algorithm update has hit the ‘game-the-system’ players hard and rewarded websites with strong on-site content.Put your money into your own website rather than into Google’s pockets.
Local Search Matters
So first, let’s check your business and how it shows up in the Google local pack.This is the map and associated listings with pins showing locations.Google are showing a map of local businesses into your search results.This allows the physical location of a business to influence whether prospects choose you or not.So it’s important to get listed accurately.Go first to Google My Business https://business.google.com and start registering and verifying.
Local google search showing map and address
Is your information accurate?
Step one is to clean up your NAP citations.NAP is the acronym for Name, Address and Phone data. This clearly tells a visitor that a business is local.You should claim your business and get listed accurately.Be consistent, don’t shorten words like Street or use different variations of ST. St, and Street.[Did you see the comma and full stop there?]
Now, what about other citations?
Do a broad search for your business name, owners names and all possible variants as well as geographic searches.List every website where you can be found.There may be many as most directories are aggregators of others’ content and so mistakes get flicked on and on to more websites.
In the good old days every business was on Yellow Pages and I still think that’s a great place to start your directory listings.But Yelp is increasingly important..go and search for your business on yelp.co.nz and ‘claim’ it.Then you can log in and edit the details.
Yelp claim your business
When you claim your listing, be very careful to select the correct category for your business. And please, be consistent – write down a standard short and medium length text description which you can use everywhere.Also write one about your products or services.And another about the business owner(s).
Now here’s a list of the local directory sites where it is worthwhile “claiming” your business listing and this is the process I recommend you run through for each one.
see if you are already listed
is the information NAP accurate?
edit or insert for the first time as necessary
keep a record of your logins so they aren’t lost to the business when you leave
set a future diary date every 6 months to review and update the listing.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-03-09 13:04:422016-11-21 10:34:23Have you forgotten about directory listings for local search?
When you’re new, or growing, and need social proof to prove your worth to the world
So, you’re starting out your business and you know you’ve got a good thing going. But something you don’t have yet from your clients: their endorsement of you and your brand or your product. Sure, they’ve told you they liked working with you and, of course, that made you feel good on the inside. But, with the interwebs, you need to have hard proof that says someone used your services and liked it enough to write it down in a social internet space. Like Google Reviews. Or Facebook. Or even just in an email and with your clients’ blessing. Okay, so, how do you do it?
As I’m sure you’ve guessed by now, or deduced from the title of this blog post, we’re talking about testimonials. Or reviews. Either or, they can be one in the same, if they contain ratings and words as friendly companions in whatever social app you’re using. There are multiple ways to get those testimonials so that, when a new possible client happens to Google you, lo and behold, they see other people like you and have used you and have provided their friendly feedback. Well, we rolled out with a fun and ‘give-back sort’ of way to request from our clients and those that have worked with us in the past. I think you’ll like it.
Before the holidays, our Chief in Command, Rebecca, came across a non-profit organization called StarJam. Briefly, I just want to let you know that what they do is amazing. Through music and performing arts, StarJam lifts kids with disabilities up, helps them to learn new skills, and gives them confidence. Just take a look at the photos they have on their website, every time I do I just want to be a part of that! Anyway, back to the story. Rebecca wanted Creative Agency Secrets to be able to give to StarJam. We also, you guessed it, wanted to get testimonials. Testimonials in one hand, giving to a good cause in the other… hmm. There’s got to be a good way to put these two together.
It’s the holidays, right? We can send out a good will email to our clients! WE will donate money in your name to StarJam if you can write a few words on Google about your time with Creative Agency Secrets. So, we reached out to StarJam to get their permission, find out if they felt comfortable with our plan, requested a few images to use and then started crafting an email.
Key items we made sure to have in our email
Make your headline engaging
Make your text interesting to read
Tell the reader what you’re doing or what you’re asking them to do
4. Hyperlink to wherever they need to go or whatever you’re referring to
5. Use images
The main thing we wanted to make sure to do was inform our followers HOW to submit a review. Some people don’t have Gmail. I know, crazy world, but we had to come up with a foolproof way to say ‘This is easy! Here, we’ll show you’.
Voila! We created this easy to read image with everything needed to tell our audience how to do what we were asking them to do.
Then what? Well, we could wait around with baited breath. But, by this time, it was Christmas and we decided we’d come back to it in the New Year with fresh eyes and suntans.
And when we did… no reviews! We could have been sad and wallowed a bit but that’s now how you get good reviews. So we sent a follow-up email. Sort of a, “Hey, we know you were busy over the holidays, but…” reminder. Good idea, right? Of course.
But when you’ve asked the same way twice and you still get no response
You try another tactic. This time, we called, or in some cases walked over to, those who had worked with us in the past to ask them, oh so kindly, to provide us with a review while we donated to a good cause in their name. Sometimes it just takes the glimmer in your eye, the inflection in your voice, or just good ole human contact to make the connection you need.
And now we’re on the MAP!
Tips to those using Google reviews!
For one, you need 5 reviews to be able to see your star rating.
For two… even if you have 5 star ratings for all 5 of your Google reviews… somehow you still only rate 4.8 stars
Number two will remain a bit of a mystery.
I hope this helps any startup businesses out there looking to get on the map as well with testimonials and reviews. As they say, right now, the BEST way to get business is by word of mouth. And online rating systems like Google, Facebook, and others are the next best things with the worldwide web!
http://creativeagencysecrets.com/wp-content/uploads/2016/02/Be-Innovative-with-How-You-Get-Testimonials.jpg393800Laura Hollarhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgLaura Hollar2016-02-25 11:00:002016-02-25 12:19:09Be Innovative with How You Get Testimonials
Sitting with a client, he brought up a competitors website and asked me how much traffic they got in comparison to his site.
Top 3 ways to compare websites
There are several free tools you can use to compare your public website statistics with other websites. Remember things like Google Analytics only work if you are authorised to see them – so they’re no good for competitors.
The top non-Google site for appraising the popularity of websites on a worldwide scale. I use the Chrome Alexa extension to get this screen grab for our website showing incoming links, global ranking and local country ranking. We are the 405, 597th most popular website on the planet.
A cute comparison for two sites that shows more information than Alexa. This gets different data from Alexa but adds in some nice additional features like traffic volumes (in thousands), bounce rate, time on site, page views, countries, traffic sources (direct, referrals, social, email, display), Audience interests and similar sites. Then you can add in a competitor site URL and get a direct comparison. Very cute.
The digital marketers best friend for detailed data comparison, SEM Rush is the big daddy here. It dives deeper than the others into keywords, comparing paid and organic traffic, main competitors, branded search vs non-branded (helpful for marketing). Plus you can choose from 26 country search engines to use (Google.com or your local google.com.au for example).
That’s what Creative Agency Secrets specialises in. Give us a call or email for an appraisal of your site, your business marketing and how to improve.
Read more blog posts about Analysis and Profile Raising by clicking the icons below. Each is a step in our 8 Step Methodology
http://creativeagencysecrets.com/wp-content/uploads/2016/01/Alexa-CAS.png376820Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-01-19 18:16:342016-03-02 16:11:41How to compare my website with a competitors'
Return on Investment is incredibly important, and when it comes to soft marketing tools like Facebook and Twitter, it’s easy to think that putting up a link and a bit of text would get your followers from your page to your website and buying. But social media is, and has been, a marketing tool that requires just as much finesse as print, email, and other traditional marketing tools.
So, how can you get better engagement on Facebook and Twitter?
The latter half of this month we worked to promote an international conference held simultaneously in London and Sydney called the Change in the Age of Disruption. The conference was put on by the Change Management Institute, a global non-profit institute. The goal was: increase ticket sales using Twitter, Facebook, and email. Engagement was down and it was time to get them paying attention. Collectively, we came up with a marketing plan for post ideas. People love variety in their content and they love images. Your images should grab their attention enough for them to stop, read your copy (and make it short, because you don’t have a lot of time with them) and hopefully get them to click through to wherever you’re leading them.
For this particular conference, our one-two, one-two needed to have key elements to get followers to play along.
Ask questions to get the audience listening
Offer links to articles that related directly to them
Inform them about the conference, news from and about the speakers
Conference-adjacent information like local restaurants and hotels in the area
After having a bit of a soft start for the first week to make sure we had the right footing, we launched into putting this content up with images we felt could make the audience pause for a moment with us and, hopefully, be more aware of the brand. Once they were aware of the brand and felt connected to it, they would be more likely to want to buy tickets and attend the conference.
Within three weeks time, for Facebook and Twitter, followers increased by 7%
Below you’ll find the Twitter Analytics snapshot from September and October:
Our snapshot for a month-over-month view of Twitter Analytics reflects:
164% increase in tweet quantity
89% in tweet impressions (how many people saw the tweets)
189% increase in profile visits
128% increase in mentions (how many people were using the Twitter handle in their tweets)
94% increase in follower quantity from the followers gained the month before
Overall, the increase in posts and content type really helped to get people interacting, watching and paying attention. For Twitter, using applicable hashtags also helps to get new eyes on your content and this will help contribute to engagement increases in most cases.
Facebook Analytics are a little different and we’ll give a brief overview of just a couple of them. The below graph is a reflection of the increase in visits from September to October.
Visits translates to: someone goes directly to your page. This means whatever content you’re posting and is showing up in their feed (if they’re following you) is engaging enough to get them to come find you. Or, they come in from a Google search or from the social media buttons on your website.
With post reach, you would think that all your followers see your posts, which would be amazing, but in truth only a percentage actually do.
When you’re not boosting your posts, only your followers will see your content. So, when you follower base increases only a little at a time, you don’t see much of an ‘organic’ reach. Organic translates, simply, to the number of people you didn’t have to pay money to Facebook to get to see your content.
And as a quick overview, these were the statistics from Google Analytics for the conference website for September and October. As compared to the month prior, more visitors were returning to the site who had previously visited.
Whereas the sessions, or the length of time a visitor spends on a website, dramatically increased which meant people were finding the content there worth reading and decided to stay a while.
In the length of time spent for the conference, the overall engagement went up significantly!
Without having paid to reach more followers on Facebook or for Twitter ads, you can still see that the time spent creating more posts, using images and graphics, writing short copy and using hashtags with a well-laid plan can really get people paying attention to your brand. And if they’re paying attention to your brand, they very well may end up becoming a loyal, buying customer or advocate for it as well.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Laura Hollarhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgLaura Hollar2015-11-04 10:00:242015-11-02 15:28:25How to Get Better Engagement on Facebook and Twitter
I have had two requests come in over the last 2 days for an e-book – should I do one and what will it do? Also should we run a meet up each month?
An ebook is a great marketing tool because it can achieve several objectives
Showcase your skill / expertise
Recruit email addresses to a subscription list
Act as a filter for new customers (turn them on or off)
This business sells education to a niche of health and wellness professionals and so encouraging them to buy training to up-skill their business can be encouraged by demonstrating the success others have had in an e book.
It could also cover some of the topics at a high level – while leaving the reader wanting more and so coming back to buy from the business.
Using Meetups for business marketing
Meetups can be a great marketing tool especially if you sell an intangible services. Before starting you must answer these questions
What purpose will it achieve?
How will it push people towards signing up for your courses
If you decide to start a meetup, I’d recommend using meetup.com and it’ll cost you about $10 a month. Think carefully about what name you give it and whether it’s purpose is to support graduates of your training or to act as a recruitment tool for new course signups.
Want more marketing ideas for your business?
Get in touch for a free 20 minute discussion by clicking the link bottom right on this page.
Click each icon to find more blog articles on the topic – educate yourself in modern marketing
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-07-16 11:14:222015-07-16 11:14:22Should an educational business use an e book for marketing?
I was curious about how the Blogging Concentrated team used podcasts and other podcasters as an active part of their marketing promotion strategy and tactics.
Dan Morris told me that by approaching podcasters and getting featured on their shows it helps them reach new audiences.
Like Creative Agency Secrets – there are a large potential audience who would like to use our marketing advice but cannot afford to pay or would prefer to implement the marketing themselves. Offering a podcast with tips and advice is a great way to serve this part of your audience.
We have three offers for Creative Agency Secrets – everyone fits into one of these groups.
I want free marketing advice
I want to be trained or coached in how to do marketing