http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2013-01-08 10:00:002013-01-08 13:24:32Trade show B2B marketing tactics - selling tech to the masses
List.ly is a list building website that allows you to build and curate shareable lists. These are then viewable by others.
People can ‘like’, ‘dislike’, comment or even add items to the list. This results in a list that re-organises items based on their popularity. You can then embed these lists in your website or blog. So, rather than directing traffic to lists you’ve built on Facebook or Twitter, you can keep that traffic on your own site! One of our first principles of marketing: build your own audience on assets you own.
Getting started with List.ly
Creating lists is simple. Go to the list.ly site and click create a ‘new list’, then put in a name and description. Then all thats left is to add your content, simple.
By delving into the advanced options you can also create branding on your list. The advanced options allow you to add tags, a header image and links back to your website. This means that Listly will also help you promote your brand through the header image, and also give you another backlink to your website.
How can brands and agencies use List.ly?
There is huge potential for brands to leverage Listly in order to gather customer feedback. Feedback is key in developing new products or making adjustments to existing products. Listly can be leveraged to create feedback, and even to get new insights into what your customers want.
Simply create a list of your products (or even future product ideas) and watch how customers interact with it. They will vote up the products they like, and vote down the products they don’t or they can leave comments.
In addition to this give them the opportunity to contribute their own ideas. If they add something to the list that resonates with your other customers it will climb up the ranks and give you new products/developments to consider. The best part of this is that not only are you getting ideas that your existing customers want and will buy, you’re getting them for FREE!
As a bonus you will also receive alerts from Listly when someone adds an item to your list. So you always know when something is added to your list, as well as who added it. You can also follow other peoples lists. This feature helps you to stay up to date with the how lists you’re following are changing and the new ideas that are being added.
Lists of Tips
Creating an industry specific list of tips allows you to easily find out what content your followers engage with the most. By following what tips people are voting up or down you are able to see what they want to know more about. This allows you to better plan out your blogs to appeal directly to your audience and will help to prevent you wasting time producing content that your audience isn’t interested in.
These ideas only highlight some of the potential that list.ly can offer in terms of content and product development strategies.
Do you have any other strategies? Have you used list.ly? Let us know your thoughts.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Brad Jameshttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgBrad James2012-11-30 10:00:002012-11-30 15:49:48How to use List.ly as a Marketing tool
We’re working for a lovely creative client, Global Culture, who design t shirts and gifts with a New Zealand “kiwi humor” twist.
Global Culture NZ World Star Wars Day t shirt designs
Their designer, Russell came up with some fun Star Wars designs and we suggested promoting them around the May 4th, World Star Wars Day event. [May the Fourth Be With You – in case you didn’t get the oblique reference.]
Here’s how we did it
Create landing page on our website
Amend Facebook to include a new page header; start liking and commenting on Star Wars associated sites
Run a competition using the Wildfire app to promote winning free t shirts
Tweet a competition to win free t shirts
Set up Google Alerts for Star Wars Day and using these leads, comment on other people’s blogs and news items back to our site
The stats go up to 2nd May – so there was more to come.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2012-06-26 09:00:192012-06-21 15:22:58Online event PR - how to do it on a small budget
The local business incubator here in Auckland is called The Icehouse. It’s an impressive place buzzing with activity.
Creative Agency Secrets was asked to prove its salt by giving some free consulting to a new organisation, DirtyMan.co.nz Perversely, it is all about keeping men clean!
Avoiding costly product launches
The team is a start-up and was looking to gain profile without too much hard cost. Our suggestions included:
Painting up an old caravan to take to events
Asking supermarkets about promotions based not in-store ($$$) but in the car park
Setting up google alerts for three phrases aligned to the 3 personae of their ‘ideal customer’ profiles
Set up a press or media page on the website to host high resolution pack images, past coverage and background information
Print A5 leaflets on light card single sided and then use the back for several different purposes: a Postcard; letterbox maildrops; product information – just overprint in black when you need them
Prioritising your time and money
We time showing DirtyMan how to prioritise their decisions with regard to which promotions to spend money on and how to pick the ones that would give the best return. They were considering a radio show sponsorship, leaflet drops to households and joint promotions with other non-competing brands.
For a startup, we think the best promotions are those that
Bring a customer face to face with the brand
Drive awareness to a new audience based on someone else’s data list
We recommended assessing any joint promotion based on the size and quality of the database of the other company. And so a sports team sponsorship that has a supporting newsletter (especially an electronic one) and a Facebook fan group is probably worth more than a radio show with no mailing list.
What were the outcomes?
Here’s what Tracey Orange, the owner had to say after the briefing with Creative Agency Secrets:
Yes I did find my meeting with Rebecca useful, we have been busy talking to lots of people over the last week or so and I guess I am taking bits from everyone I speak to, and then formulating our plan from here.
After meeting Rebecca we are going to use some of her suggestions, one was to get out and meet our customers face to face and we now are looking for a cheap promo vehicle brand up and use for onsite promos and events, (if you know of any old land rovers for sale please let Mike know), she also gave me some good things to be talking to organisations we want to align with and not to be just giving stuff away but to leverage product for contacts database names and she also suggested getting hooked up with a clothing brand or similar and then the next day we spoke to someone who is going to see about hooking us up with a menswear clothing brand so fingers crossed.
Would you like access to our ideas? Think about how to apply these to your own brand.
Get in touch and ask for a FREE 20 minute chat on the phone or Skype.
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2012-03-02 09:00:002012-03-05 23:18:59How to Launch a skincare brand on a small budget
Corporate greeting cards can be used in many ways to promote your business and to show appreciation to supportive clients; some traditional and some a bit more creative. However, there are some rules and tips you should keep in mind to get the best return on your investment of sending out a Business Christmas card:
1. Procedure/mailing list
Make sure you keep your company contact information up-to-date on a regular basis and take your time to add new contacts you gain throughout the year.
A good way to control if your contact details are up to date is by including your return address so that the post office will return the card if the address is no longer valid. It will also serve a dual purpose by providing your contact information to your recipients.
2. Timing is everything
Don’t send your cards late, set yourself a deadline. December 15th is a convenient cut-off date for having your cards in the mail. If you’re sending business Christmas cards internationally, they’ll have to be in the mail much sooner. Here are some helpful links for recommended Christmas mailing deadlines: NZ Post, AUS Post, Royal Mail, USPS, Canada Post. If your Christmas card arrives after the holidays, you have just sent the wrong message to your customers. Read more
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00rebeccahttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgrebecca2010-12-04 08:46:452013-08-09 17:07:54Marketing using Business Christmas Cards
There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter.
Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or complex but the prize must fit the audience and be desirable.
Here are a few suggestions for Twitter contests:
Short story – include an opening, middle and end in 140 characters
Announce a photo theme and get uploaded photos on the theme
Trivia question – allow funny, serious and absurd answers
Buy a product and announce the invoice number on Twitter to enter a contest for a free prize
The Social Media Experiment will take place on Friday the 25th June between 1pm & Midnight, and will feature a number of comedians, musicians, performance artists and live shows incorporating social media and interactive web technologies. the prize is the chance to perform live on stage at Glastonbury
In order to win, visitors to the site are asked to join the competition group on Facebook and post a link to prove that they are a in a band, an artists etc. The winning act will then be chosen from the group at random in this ‘flash mob’ style competition.
Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing. There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through. Whether customers buy is the really important metric to know. What leads to that buying decision is where your business development skills can be put to work.
I had a read through the report – it has a reasonably short summary of findings and a detailed appendix detailing the project methodology (really interesting if you like stats, research and algorithms).
The main statements that affect business development and how you should change your biz dev tactics and strategies are
The world expects brands to “do” not just push messages
I think this applies equally to B2C and B2B brands – showing a leadership in a niche can be demonstrated by activity. It needs to be activity that benefits the customer in some way. I worked with Websters Accountants as they set up their site about auditing service charges for multi-occupied buildings. We set a strategy for them to “give away” a service of offering an aggregated news feed about service charge accounting. It’s a subject covered in a range of journals, blogs and websites – bringing together into one place is a service to their customers and prospects. An example of a B2B brand doing something, not just pushing messages.
If actions speak louder than advertising (and they will), what is your brand doing?
Showing off your CSR is no longer enough. Acting on the brand message, being the public ambassador of what your brand stands for and delivering on your promises in consistent ways (not necessarily kookie show-off ways) is what gets you noticed in the long term.
Social influence has an equal effect on active and less active users
This is definitely borne out by Seymour, my 90 year old relation who follows me on Plaxo and declares himself delighted to know what I’m up to. He’s a reader and a watcher rather than a participant in the conversation. But be clear, he is “in the conversation” but just not saying much right now.
Increased reliance on personal influence networks for purchase decisions rather than branding messages
Obvious really. When does your belief in the marketing message get most cynical – when you are close to purchase.
As customers move through the sales funnel, reliance on word of mouth increases effectiveness the closer to decision you are
Independent blogs carry more weight than corporate blogs – but these are helpful in the awareness phase (page 12)
And so there is a place for corporate messaging – but be clear about where it has influence and where it does not.
Brands must focus on value exchanges
Again, as Don Peppers said – I give you something, you give me something back. Now that was in the era of early stage CRM but it was in the context of getting data to populate your database…. something only the customer knows about herself. What can you give me of value and what can I give you of value first?
Take a look at this summary diagram. Spells it out neatly.
Social influence hasn’t changed – but it has moved online in a way that marketers can track, measure and participate in. Now that is something worth thinking about.
Actions for your brand / business / enterprise:
What are the characteristics of your marketing communications at each stage of the sales funnel now?
Where do you lack material?
Can you find places online where those conversations are being recorded?
Can you align the conversations and the ‘sentiment’ with your brand to stages in the sales funnel?
Are there ways to adapt your marketing and customer services operations to step into those conversations in an appropriate and brand-aligned way?
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-05-20 11:13:002010-05-20 11:13:01Social Influence marketing - how it helps your biz dev