One of the buzz marketing phrases doing the rounds is “Inbound Marketing” and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]
We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]
Big brands spend big money on advertising. But this creates an arrogance of mind and self-indulgent attitude from agency staff that is unacceptable in the world of the Creative Agency of the Future. Read this article in which the author suggests advertising agencies should mimic the El Bulli restaurant staff who lock the doors for [...]
What’s the first step in understanding someone? Speaking their language. When it comes to hooking a customer and encouraging them to speed down the marketing funnel by way of a website landing page, your greatest tool is your wording, your language, how you communicate. How to get started planning your landing page A client of [...]
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
Welcome to Blog number 14 in the List Building for Bloggers guest post series by Feedblitz founderPhil Hollows. Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, you’ll know that any brand that can consistently deliver excellent content online needs to distribute it [...]
Welcome to Blog number 13 in the List Building for Bloggers guest post series by Feedblitz founderPhil Hollows. Read Blog 12 here Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, you’ll know that any brand that can consistently deliver excellent content online needs [...]
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