I just started a curated newsletter about personal finance for millennials. Each issue includes 10 curated articles from various sources about investing, budgeting, paying off loans, and etc. I do not have any subscribers yet.
Well done – getting started.
Focus on Your Marketing Assets
Let’s help you work out the key answers you need: Start with answering these questions.
Do you have a website?
On your website how do you invite subscription?
Have you got social profiles?
On your social profiles, how do you invite subscriptions?
So you’ve guessed, you need to get people to visit a place on the web which you own (website / social profiles) and then invite them to join your newsletter. Consider what ‘offer’ you can make which is attractive to them in addition to getting the articles. Sumo.com has a good WordPress plugin for subscriptions. Also check out Push Notifications as many sites prefer this as subscribers won’t share their email address. I wrote this article about Notifications
Once you have started the newsletter and finding subscribers, you need to work on continuously improving your offer and the means for people to join it. Growth hacking is the process of improvement and measurement.
Is 10 articles too few / too may / just right?
What offer can you make to subscribers?
How are you monetising your newsletter?
Which brands can you collaborate with to grow your list with theirs in a joint venture arrangement?
What are your key metrics and ideal customer profile?
Now grow your profile
Get known by answering questions in public which relate to your issue (Financial services) and your audience (millennials). By showing off your knowledge and linking back to your website or social profile, you can encourage people to remember your brand and respond – starting discussions, which further allow you to show off your expertise.
Good places to start are Reddit and Quora search for questions on your topics of interest e.g. student loans. Also find niche financial services websites and discussion forums
And also use Google Alerts to search and email you links to places where your key words are being added to the internet
Bookmark websites where these show up regularly. Approach them and ask if you can write a guest article with a link-back to your website
http://creativeagencysecrets.com/wp-content/uploads/2017/07/How-to-Get-Subscribers-to-My-Email-Newsletter.jpg16602500Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-07-26 09:19:062017-07-25 16:08:34How to Get Subscribers to My Email Newsletter?
How can you increase customer engagement through live chat on your website?
Creative Agency Secrets live chat icon
A question I received and I thought the answers given were intriguing. Because after the obvious answers, yes it should engage – because people talking to people, if done respectfully, should successfully answer questions and possibly transact sales. But the risk here is for marketers to try to create inappropriate outcome measures like ‘engagement’ from customer service activities.
More people on the site should chat with the live chat representatives. These are real people. Don’t even think of trying to use bots. It undermines your brand – unless that’s what your brand values are – robotic.
Use more than one chat option
I would also recommend adding Facebook Messenger as a second live chat option. So many people use it in their private lives, it can be used to build trust with your brand in a medium the customer is already familiar with.
We have a mantra to “Write once: Use Three Times”. And chat is a great source of content for marketing.
We recommend using the chat interactions as source material for your content marketing. Every question should become an FAQ answer. And a blog post. And part of your product descriptions, and and and.
Did you know that you can also build a mailing list using the Facebook pixel from your Messenger interactions?
Using this, you can do push messaging using FB straight into Messenger which is an awesome replacement for email marketing. Particularly as many lists are suffering high unsubscribe rates from customers with over-loaded inboxes.
Happy to discuss further if you need.
Read more on related topics by clicking the icons below
http://creativeagencysecrets.com/wp-content/uploads/2017/05/WE-answer.png358674Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2017-05-24 10:49:392017-05-17 15:02:56Increase customer engagement through live chat
New clients take a bit of work – you have to work hard to get to know them and they you.
Ghost Street logo
Having been part of the BizDojo community we were lucky to meet a host of great folks in the co-working space on K Road.
So it’s always a delight when we get to re-connect in the interests of client work.
Not only does it look good to be able to say “we know them already” but it builds trust with both parties and also some strong marketing too.
Nice work, Tim Dawson of Ghost Street and fun to be collaborating.
Networks of networks
Which makes me think about questions I have had this past fortnight about the networks which work for me and where and how I find them.
Challenging – because when I moved to Auckland I knew few people. So here are the ones which I find useful for meeting smart folks who think, challenge, may become clients and have good things which I’m interested in hearing others talk about….
This fifth step is where the hard work, diligence and persistence pay off in your search for success in new business development.
People buy from people they know, like and trust and so having an active relationship with prospects who remember your name when they want to and can get in touch with you easily when they want to is very important.
How memorable is your business?
People are forgetful. What are the ways that prospects use to remember your business?
I know people save the newsletters that I mail out. I find people write replies to Newsletters that I sent months ago and the reason is that they keep them “just in case” they need to get in touch again. Many businesses do not use a business database and this is a shortcoming.
There are many ways to stay in touch with people and it’s beneficial, as your mailing list grows, for you to have some that are semi-automated and do not require a lot of your time in order to fulfil.
Good examples of these are autoresponders and newsletters. We also use social media as a way of staying in front of people we have a set-and-forget process of feeding RSS feeds through to our social media profiles so that we can appear to stay ahead of the news and on top of new developments even though we are not actually watching social media every hour of the day!
Every business owner should have some form of regular networking in their diary. This could be as simple as a trade professional membership group, your chamber of commerce, or some specialist group for your area of expertise. Meeting people regularly is a very good way of staying front of mind. But beware, these people must be your prospects, not your competitors!
One way to find out if you are doing well in your relationship development is to track the number of new people we put into the business database. I collect business cards from as many people as I can who I think maybe of potential future interest to the business. This includes suppliers as well as prospective clients.
How and where do you get business cards? And what do you do with them?
It is important to have a careful plan to stay in touch with new people you meet. Some of them you want to spend time with and have a slowly developing individual relationship, others you can use mass communication. When planning your marketing, you need to think through these processes and organise all the communications necessary.
I have two special face-to-face relationship development techniques which I use. One is my circle of influence. The other is unhurried conversations.
A circle of influence is a small group of people who regularly feed new work through to us. These are people in parallel businesses whose services precede ours in the business service cycle. I meet with them on a quarterly basis or speak to them on the phone and they send us new enquiries and we are also able to reciprocate work back to them.
Unhurried conversations work on a slightly different format. It is a social event in the evening where I gather a group of interesting people around our board table for some afterwork drinks and nibbles. We use a format whereby only one person may speak any time. This forces everyone to listen carefully to what is being said. There is no agenda. The conversation takes whatever direction it wants to go. Learn more about the unhurried conversations format at this website. It is interesting that in this busy age of connected people and individuals so many people value a slower pace of talk, chat and interaction. Working at the slower pace allows my guests to take their time in thinking and considering whether they might work with us.
In summary – formalise all methods of building relationships between the business staff and prospective customers.
http://creativeagencysecrets.com/wp-content/uploads/2016/06/relationship-development.jpg341845Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-06-16 08:00:092016-06-02 11:52:33Step 5: Relationship development
Do you know what their interests are, what they want and need? Sure, we’d like to think it’s all about us and our brand. But there are strategies to reach your audience in a way that will get them engaged in you and your brand that goes beyond the surface of what you think they want from you. There are tried and true ways for you to know your audience better.
What’s your common denominator?
Find out what you have in common with your audience so you can be the brand that they trust. Engage them to keep them coming back to you. If you’re a marketing communication manager, in public relations, an agency marketer or have done the Audience Industries Sequoia curriculum, you should understand what to do, how and when you need to to make sure your audience comes back to you… every time.
Get to know your audience better with Audience Industries Circles
Audience Industries is coming to a town near you in May and are bringing Circles with them. Really good news for you. The course is broken up into 7 modules that will help you to really get to know your audience. Audience Industries wants to show you how to bring your audience to you, over and over again. Keep them coming back by speaking their language, learning their paths and optimize your ads to deliver maximum value for your site. Because we know, it’s all about the money.
Here’s what’s in store for you if you sign up for Circles:
Module 1: Learn what your audience has in common with you
Module 2: Be the brand/business that your audience trusts
Module 3: Find out what your audience wants and needs
Module 4: Break down the elements of compelling stories and apply them to YOUR story
Module 5: Understand what makes your audience take actions on your site and use the information for good
Module 6: Get the strategies that create likes, clicks, shares… real engagement on your social media channels
Module 7: What you should know before you optimize your ads
Sound like something your business needs?
We thought it might. That’s why founders Dan Morris and Rachel Martin are bringing Audience Industries to New Zealand for the second time. The Circles curriculum is coming to these big NZ cities this May, so book your tickets now while there’s still time:
It’s not just the Circles curriculum that’s coming to town.
If you think the Circles curriculum is good… you’re right! But Audience Industries has 3 other curricula that we think you should take a look at, too, to help you grow your business in an online world. Read more about the Audience Industries NZ Tourfrom Creative Agency Secrets to see just what else you can learn from Dan and Rachel. Don’t waste any more time wondering how to grow you business revenue online! Book your tickets for a city near you now.
http://creativeagencysecrets.com/wp-content/uploads/2016/04/Know-your-audience-better-with-Audience-Industries-Circles.jpg321845Laura Hollarhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgLaura Hollar2016-04-05 10:00:002016-04-06 12:25:35Know your audience better with Audience Industries Circles
A client asked us what they could do to thank their clients for their business that was more original than a christmas card. Here’s a summary of our suggestions:
Do a charity donation plus a performance. I know the CEO of StarJam a charity empowering young people wiht disabilities through performance and singing. Pay to sponsor their class for a year (it costs $30 per child per month), invite all your clients to a drinks party (mid-winter) and get a performance from the troupe. I’ve experienced these and they are very powerful, plus it’s local and community building.
Better still, make the donation in the name of your client and get StarJam to send a thank you card direct to the client so they know it was given by you but they get the recognition.
Choose something that comes once a month so clients remember you throughout the year. The Ma Cherie cafe makes exquisite French macaroons and pastries (I had breakfast there today) and they could send a box gift from you all. Or FarroFoodKits (Auckland only) or SnackPack the Honest Food Co,
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-11-12 12:12:052017-04-10 13:43:10Unusual Christmas gifts for business
I came across a curious slide deck recently called “How to Switch Accountants” published by an accounting firm. Now why would a firm choose to tell their clients how to move to another service provider?
Thinking more deeply it was immediately clear – this firm was using sophisticated psychology in its marketing. Let me explain
When you’re dating, how do you find good dates?
Think back to when you were actively seeking a life partner. Remember all those conversations with friends when you groaned “All the good looking ones are already with a partner”? or “I just get hit on by the ones I don’t like!”. And of course, once you had found a partner, it seemed that the reverse was true!
Well the same applies to businesses who are courting new clients – those who seem to be desperate and will “go out” with any prospect only attract the ugly ones – yet those who exhibit the reverse characteristics seem to magnetically attract great new clients.
That was what this firm was doing.
Attracting great new clients by showing such confidence by telling their existing clients how to leave. The clients CAN check out other providers, but the firm is so sure that they won’t like what is on offer elsewhere, that they either won’t try leaving or will come back fast.
The slide deck also includes a comprehensive list of questions to ask your new accountant under headings like
You may not feel ready to publish a similar document. But here are 3 things you can do now to check your own firm’s perception by prospective clients:
Get a friend to ‘mystery shop’ your firm – ring up and see what happens when they say they’re looking to switch accountants. Better still, call at 5.05 pm on a Friday.
Review all the marketing literature you have and see whether it accurately portrays your firm’s services, people, skills and areas of expertise
Do a client survey to see what (un-prompted) actual clients say they think your firm is good at. And does it match 2 above? Also do this to people who stop using your firm so you find out why they switched.
Yes I’m asking you if you drive business success from your website?
Is someone in charge of making your firm’s website successful? Making the websitedeliver business goals? It doesn’t matter if you’re self-employed or work for a giant corporation, if you have a website we will teach you how to drive proactive success with Blogging Concentrated education.
Announcing the Blogging Concentrated New Zealand Tour
Running to five dates, we are bringing the US founders of Blogging Concentrated, Dan Morris and Rachel Martin, to NZ so we can get ahead learning how to become the CEO of our websites and drive business success.
Five dates, Four Cities, Two Leaders and One YOU.
Join us in Auckland on May 1, May 3; Wellington on May 6th; Nelson on May 7th and Christchurch on May 9th for the best, practical website marketing execution training available.
What will I learn?
Websites are the modern marketer’s best tool to build new revenue streams and grow audience engagement. This training comes from the leading edge of best practice with two international practitioners sharing their up to date knowledge.
Learn specific techniques that will deliver outcomes including:
Audience engagement with clusters marketing
Persuasion and action techniques
How to tell a story
Using data dashboards to improve conversions
The copywriting words that create engagement
How to use custom sidebars to optimise your adverts
A YouTube strategy to keep viewers on your videos
Watch the 4 minute video Dan and Rachel recorded about the NZ sessions
Everything taught in the sessions is based on real-world learning and used daily in Dan and Rachel’s own business websites. They know these techniques work.
You will be learning practical solutions from knowledgeable technicians.
Blogging Concentrated Testimonials
“I think you are going to revolutionize the way I write posts – the Adsense lecture was phenomenal. We will be contacting you with more specific questions e.g. How on earth do we get the CPM per post spreadsheet – and everything else, once we decompress what we’ve learned.”R Miller
“You know when you go to a conference and you sit through sessions that simply regurgitate stuff you already know? Yeah, I hate that, which is why I’m so excited about being at Blogging Concentrated Atlanta, Dan R Morris and Rachel Martin have put together a ton of original content that is not just informative but actionable. When they come to your town you should definitely sign up and go.” Simon Salt
“Stay in front of your audience was worth the price of the conference ticket! Wow!” Penny Woodin Rogers
“@DanRMorris 16 minutes in and mind exploding with actions already!” Amie Flowerday
“Hi Dan, Just wanted to say thank you so much for all the valuable information you and Rachel gave us this weekend. You can not put any price on what we learned, and I am forever in debt to you both!” Emily Luscombe
Want to pay less for the event?
The Blogging Concentrated business has 2 parts – training events and BC Prime, a subscriber community who buy training and advice by monthly subscription. If you’re curious about the depth of knowledge these guys bring to training events – read the BC Prime page – note the huge quantity of 2014 Release Archives – impressive, eh? 6 – 10 new pieces of educational content per month…
There are two prices, one for BC Prime members and one for the public.
Avoid limp education, buzz phrases and marketing hype. Concentrate on workable, practical solutions that you can implement immediately on your website.
You know where to come!
http://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2015-03-20 18:28:132015-03-20 18:28:13Are you the CEO of your business website?
Marketing education is a big part of our overall new business strategy. At Creative Agency Secrets we strive to find ways to connect with our potential clients and be a part of their marketing success whether they work with us or not. We hold complimentary marketing management and idea calls, host free marketing seminars, create appraisals for websites and so on. But what makes it all work is our ability to follow up with the people we meet and educate. It’s one of our core lead generation and client winning strategies, and it could work for your business as well.
What following up does for your business
Staying connected develops relationships between you and your prospective clients or friends. This means you build up a network of people who can use your services, direct you to new clients and endorse your work.
Here’s a case study of a sports equipment online retailer we manage marketing activities for called Space Saver Rowing Systems. The client was so impressed with our work that when their manufacturer started looking for marketing assistance, the client directed them to us.
In another example, we worked with Zeald website designers to host a free marketing event. From that connection we gained several new clients, among them – European Auto Spares. We followed up with them individually after the event.
We’ve got loads of these stories and all because we helped our contacts in their endeavours and kept up communications with them. In short, following up with people can net you leads and create a healthy flow of revenue for your business.
Keep the relationship flowing: the different ways we follow up
Meeting summaries for prospective clients – summaries are quite common, usually in the form of a dreary PDF or bullet-pointed word document. Along with that, we like to include anecdotes or a friendly sentence relating to something new we learned about the prospective client from that meeting. This gives those who joined the meeting more reason to read the email and even better, a reason to reply. To the right an example of a regular email following up a business meeting.
Something that we love to include in these that makes all the difference, is a link to one of our helpful blog posts or free eBooks. We look for a related topic in the email, then link a keyword or two and mention it may help. For example, if the email pertains to construction an email campaign, we might link to our cold emails eBook!
Newsletters – if you run a regular newsletter about your personal or company activities, invite your contacts to it. Make sure first that they’ll get something out of your blog posts and focus on explaining that to them. Newsletters don’t only inform, they help keep you and your business in the minds of others. This can make the difference between whether or not they think of you when new work arises. For an example, sign up to our newsletter list and see what you learn.
Related business – categorise your past clients and business friends by business type. This lets you update contacts in different industries on related updates to your activities or information you find. To make the most of this, as soon as you form a new business relationship you should create a related industry update alert via a tool like Google Alerts. This way you’re following the industries most related to your activities and the alerts remind you that you have a connection to that industry. Then you can report any exciting news you find straight to them.
Us? Well, we’ve created our subcontracted services listing for exactly this reason. It’s an activity we do whereby we list all the work we can’t do or isn’t related to our services, and those listings get picked up by other businesses with the right set of skills for the job. It’s a fairly simple information sharing activity but with huge potential impact. As a result, people loves connecting with us.
Follow them – if you keep up to date with the activities of your contacts you can provide more relevant input or updates. This is another exercise making sure you keep your follow ups linked to you with context as opposed to random email drops asking them how they are.
Daily tasks for this would include reading LinkedIn status updates. Weekly or monthly tasks include reading your contacts’ newsletters. One way we keep up with our industries and clients is by setting Google Alerts searching for company names. We also set an event on our Google Calendar that has a list of company websites and blogs to read up on in the description.
Be diligent and consistent when you’re following up with people. Sometimes they are busy or skip emails, life gets in the way. Keep trying while not being too aggressive and you’ll grow on the minds of your clients and leads. Change up your approach to be more informative if a friendly nature doesn’t catch their eye. For example, you could direct them to tools or blog posts that will directly improve their way of business or provide them with a new opportunity. We posted up several examples of catch up emails and following leads through email that we’ve written previously to help you on your way.
Many of these ways to follow up with contacts can fit into your day to day activities, especially if you’re a marketing agency like us. If you spot yourself working on something that could help out some of your business contacts, send them an email and keep up to date. But more importantly – keep your business in their minds, and leading with a positive impression.
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http://creativeagencysecrets.com/wp-content/uploads/2014/11/relationships-cas.png1142809Theo Martinhttp://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgTheo Martin2015-02-23 14:58:562015-02-23 14:58:56Business & Marketing Tip: Following up with leads and relationships