Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
4 Golden Questions for your customer surveys
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
By rebecca Monday January 9, 2012
Firing clients – a nightmare scenario
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
By rebecca Friday October 14, 2011
List Building for Bloggers Series #14 – The Prizes and Pitfalls of Personalization
Welcome to Blog number 14 in the List Building for Bloggers guest post series by Feedblitz founderPhil Hollows. Phil writes about the essentials of building a mailing list around your blog. If you have been following our content marketing discussions, you’ll know that any brand that can consistently deliver excellent content online needs to distribute it [...]
By Rob Lane Wednesday August 17, 2011