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We have been members of BIMA for a while – it’s a trade body for digital agencies. They ran an event called “New business generation – farming style” earlier this month. It was a panel discussion with Chris Cowpe – The Caffeine Partnership, Paul Kirkley – JWT, David Hart – Codegent and Mark [...]
Continue reading about Why prospects hide and how to overcome
Today I am in a RANT.
Yes, this is major.
I have had it with brands that will not or cannot successfully unsubscribe me from their mailing lists when I ask.
The name and shame begins with a childrens toy catalogue, Baker Ross. I once bought something from them as a gift and have been bombarded ever since. [...]
Continue reading about Rant unsubscribe: unaccepable behaviour risks your brand
Image by _Zahira_ via Flickr
If you work in a niche environment and want to do some “trend spotting” for the next year, here’s a great idea on how to engage your prospects, clients, staff and key influencers.
Start by finding a hot topic of the moment as the focus for your trend spotting. You could consider [...]
Continue reading about How to DIY a “Trend-spotting” campaing
Following our newsletter on Monday and the nice stream of comments about Reverse IP mapping from readers, we decided to add an interview to the series on IP Mapping.
Brewster Barclay is MD of Clickstream
Clickstream is all about B2B – we aim for hosting companies and large enterprises as target markets for our software.
I used to [...]
Continue reading about Interview with Reverse IP mapping user, Clickstream
We are running a series of posts on the most exciting B2B business development tool to appear this year – reverse IP mapping. Post 1; post 2.
There are two providers – LeadsExplorer.com and Trovus.co.uk [and since starting to write this series of posts, Prospect Vision has been introduced to us].
Trovus has the more slick back-end [...]
In learning more about the two companies that sell reverse IP mapping, and experiencing their sales management, we found their sales pitch quite different – a lesson in B2B sales by itself.
Sales pitches
Leads Explorer lets you install the code and has online tutorials for self-help. Trovus insists on a sales demo online or a face [...]
Continue reading about So which Reverse IP Mapping tool should I choose?
Yesterday we wrote about how excited we are about reverse IP mapping. This is the second post in a series that explains what it is, shows screen shots and does a brief product appraisal. More on Monday.
What the tech looks like
Using the raw data of IP addresses and registered WHOIS companies the technology solutions create [...]
One of the great ‘black holes’ of B2B marketing is the data list of suspects. Organisations who are not yet known to us but who are researching our products and services.
Our heritage in database marketing for B2B works really well once we have a company or individual’s contact details – as an industry we [...]
Continue reading about The most exciting B2B innovation this year… read on
One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business.
I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal management [...]
Continue reading about How to make inbound enquiries work for you
I got a new word today
Tradigital
When allied to the word marketing it means traditional digital and encompasses push messaging, interactive, automated, technology dependent
it comes from David Armano's latest slide set
his main messages if you can't sit through 47 images
Social Media marketing must be integrated (but often isn't)
He suggests measuring Authority, Attention, Engagement, Virality and [...]
