How to buy web design servies is a particular skill. And a difficult one to keep up to date because few companies buy more than once every 3 years (or more). Staying current with procurement purchasing and how to assess a supplier of web design can be short-circuited by reading Lance Wiggs’ excellent quick assessment [...]
We had a deep Discussion with Julian Darley, a client who runs Makin Movies- a consultancy, blog and shop for low budget movie making. Golden questions are a way to uncover more information from a discussion than your prospect is aware. See our other blog posts on the topic in the categories list on right [...]
We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]
Three case studies on how you can improve your pitch to your contact’s boss – work, collaborate and learn together. Brian Carroll wrote a super blog post about this subject and came out with solid suggestions about how to get executive support for your proposal or project. Working with larger organisations means that budgetary control is not [...]
We did a little feature on Monetizing Pinterest a couple of weeks back. And on my boards I’ve started one called Creative Agency Infographics. These are helpful for clients because they teach a little lesson as well as being visually attractive. Today we found the Viral Marketing Cheat Sheet ++ Click Image to Enlarge ++ [...]
We have set up several auto-responders for clients recently. We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]
Interviewing the brand and being interviewed as the agency are core skills for pitching. Getting to “the close” for new business and a signature on the contract requires a clear purchase decision from a brand decision maker. If you are pitching to a brand – prepare for these questions that they should be asking you. [...]
Enjoy the skill of OnlineMBA If you run something like this, it’s very sharable online. Guy Kawasaki regularly picks up on infographics, there are pinterest boards just for infographics. Creating Opportunities category has lots of suggestions about how to find new business prospects and opportunities to profile your brand, product or service to potential [...]
Business development tricks of the trade: Have you ever tried disguising new business prospecting as ‘market research’? Finding new customers to discuss your business products and services with is difficult for many people. Many people have a natural fear of the unknown and ‘cold calling’ strikes a death-knell in many people’s darkest fears. Let Creative [...]
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