When do you use all your database for a mass mailing? I have a huge database of contacts – both personal and business. Knowing when and how to contact them all is a difficult issue because you don’t want to annoy – but equally there are some things that you really want to communicate to [...]
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I read today about two separate and unrelated threats to bloggers from large corporates.
One, Forrester, has been dissected at length in public. They decided not to let employees blog about their work except on the Forrester.com domain, partly it seems because they’ve been stung by former staffers becoming ‘famous’ online and having built a strong [...]
I have been reading and following the US direct marketing agency run by Robert Rosenthal, The Mothers of Invention. They have some great promotion and marketing that they do for the agency and this Friday they have a great offer.
A free review of one marketing programme.
Here’s the offer text I received.
This Friday could be an [...]
Last week I wrote about Sales being a ‘dirty’ word for professionals.
Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake.
Villas Bali wrote this comment
completely agree with this, but are you surprised?
a good proportion of new [...]
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Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations.
“Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold calling, the [...]
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I think businesses should take new year resolutions as seriously as business planning.
Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days.
Organisations could do well to think up their own new year [...]
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Finding people online is getting easier. We have written before about ways to list yourself and your company – I was reviewing our incoming links and found 123People website.
it trawls social media and other sites looking for christian name + surname references. So I did a couple of searches
Rory Sutherland – nice spread of links [...]
Following our newsletter on Monday and the nice stream of comments about Reverse IP mapping from readers, we decided to add an interview to the series on IP Mapping.
Brewster Barclay is MD of Clickstream
Clickstream is all about B2B – we aim for hosting companies and large enterprises as target markets for our software.
I used to [...]
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We are running a series of posts on the most exciting B2B business development tool to appear this year – reverse IP mapping. Post 1; post 2.
There are two providers – LeadsExplorer.com and Trovus.co.uk [and since starting to write this series of posts, Prospect Vision has been introduced to us].
Trovus has the more slick back-end [...]
In learning more about the two companies that sell reverse IP mapping, and experiencing their sales management, we found their sales pitch quite different – a lesson in B2B sales by itself.
Sales pitches
Leads Explorer lets you install the code and has online tutorials for self-help. Trovus insists on a sales demo online or a face [...]
Continue reading about So which Reverse IP Mapping tool should I choose?
