This week there seems to be a trend for social goodness going hand in glove with good internet marketing. Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience. Take a look at the following – they range from the mundane through [...]
There was a ripple of excitment when NZ Merino (the body who promotes the merino wool industry) published an advertorial in the Sunday newspaper. “With a serious skill shortage at the top of the business professional arena, forward-thinking New Zealand companies are looking outside the square to recruit innovative thinkerswith attitude and a passion to [...]
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Re-using content in order to reinforce the search terms and SEO for your site is a smart move. This helps Google work out what is relevant for search strings that lead to your content, particularly if they produce several results from your site. If they continue over time it strengthens your position in the search [...]
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if you are part of a business development team trying to build new enquiries and new clients some of your time will be spent on lead generation. That’s starting conversations with new organisations who haven’t done work with your company before. But, unless you are very lucky, few will respond to your first approach or [...]
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Image via Wikipedia We are often asked about how to pitch a brand in order to win their busienss. Now a pitch is usually the end of a long process that starts with a chemistry meeting or a credentials presentation. Here is an example from Razorfish who pitched for the jewellery retailer, Tiffany’s business. This [...]
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Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing. There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through. Whether customers buy is the really important [...]
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Blogs Can Convert Visitors into Leads for Ad Agency New Business The chief benefit to your agency from using social networking is “getting new business leads.” Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, can boost your agency’s presence on Google and ultimately bring in more [...]
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This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple [...]
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When do you use all your database for a mass mailing? I have a huge database of contacts – both personal and business. Knowing when and how to contact them all is a difficult issue because you don’t want to annoy – but equally there are some things that you really want to communicate to [...]
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I read today about two separate and unrelated threats to bloggers from large corporates. One, Forrester, has been dissected at length in public. They decided not to let employees blog about their work except on the Forrester.com domain, partly it seems because they’ve been stung by former staffers becoming ‘famous’ online and having built a [...]
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