Selling disguised as market research
Business development tricks of the trade: Have you ever tried disguising new business prospecting as ‘market research’? Finding new customers to discuss your business products and services with is difficult for many people. Many people have a natural fear of the unknown and ‘cold calling’ strikes a death-knell in many people’s darkest fears. Let Creative [...]
By rebecca Tuesday February 7, 2012
Digital agency matching service launches
A gentle browsing led me to a new website that matches brands and agencies, Digital Agency Expert. Checking it out… will let you know more after registration information comes back from the organisers. Bookmark It
By rebecca Tuesday November 8, 2011
Gravity Global bombs self-promoting app launch
There’s a nice wrapper around the B2B marketing magazine this month and I sat down for a quiet lunchtime read today. Nicely constructed to resemble a normal front page with the magazine logo in corporate green, the headline is “Brand Augmentation – experience it with us” and a Gravity Global apple image. What a great [...]
By rebecca Wednesday September 21, 2011
Cheat-Sheet notes: Email Marketing turning emails into leads
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
By rebecca Wednesday September 14, 2011