The news this week has been crazy about Disney’s apparent flop in their recent release of the movie John Carter. It’s rare for a class act like Disney to get a project like this so badly wrong. We spoke to low budget movie blogger and Client of Creative Agency Secrets, Julian Darley about why he [...]
There are times when enforced time pressure and driven creativity can be very helpful for a business. Read the last paragraph of the Economist’s appraisal of the Facebook IPO. Mr Zuckerberg’s social-ist manifesto also made clear that Facebook would stick to what he calls “the Hacker Way” – a nod to the “HP Way” which [...]
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
So here’s my case study from today - yes this just happened to us. Situation: Met a prospect – verified; decision maker with a budget. The conversation got stalled “we’re busy” and I wanted to push for a second meeting with a hope of getting a pilot project identified. How to overcome the stale mate: [...]
Had a great start to the week in the agency – two new clients. One came from an introduction – thanks Chris – and the other is a longstanding client who just ‘jumped’ big time into the online world for their marketing and chose us to implement. All very flattering. But, cognisant of the cockiness that [...]
Do you struggle with objections or sometimes find that objections you never expected or planned for pop up and cost you sales? Well you’ll be glad to hear that there is an effective way to quickly become skilled at handling “any” objection whether you’ve heard it before or not. So how’s it done? Simple, all [...]
What do you do when the first words you hear on a sales call are; “I’m not interested”, “we don’t have the budget”, “we already have a supplier”, “you’re too expensive”… There are numerous books full of clever techniques for handling these objections some of which are very good. However I have found a simple [...]
| RSS |  |
 |
 |
 |
 |
 |