Learning new business skills from the “Hacker Way” at Facebook
There are times when enforced time pressure and driven creativity can be very helpful for a business. Read the last paragraph of the Economist’s appraisal of the Facebook IPO. Mr Zuckerberg’s social-ist manifesto also made clear that Facebook would stick to what he calls “the Hacker Way” – a nod to the “HP Way” which [...]
By rebecca Wednesday February 8, 2012
A world without RFPs?
Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]
By rebecca Wednesday October 12, 2011
Listening for the real briefing for an RFP
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
By rebecca Friday September 23, 2011
How to write an awesome creative brief
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
By rebecca Monday May 23, 2011