Last week I wrote about Sales being a ‘dirty’ word for professionals.
Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake.
Villas Bali wrote this comment
completely agree with this, but are you surprised?
a good proportion of new [...]
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Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations.
“Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold calling, the [...]
Continue reading about “Sales” is still a dirty word for professionals
I think businesses should take new year resolutions as seriously as business planning.
Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days.
Organisations could do well to think up their own new year [...]
Continue reading about Does your business have a New Year Resolutions shortage?
I am in the thick of working with a client on their case studies and so when two messages arrived within minutes about visual communications it was clear that investigation was needed.
The first was a tweet about “the best slide deck in the world”. A classic @Armano message about a client of his.
Turns out [...]
I got a new word today
Tradigital
When allied to the word marketing it means traditional digital and encompasses push messaging, interactive, automated, technology dependent
it comes from David Armano's latest slide set
his main messages if you can't sit through 47 images
Social Media marketing must be integrated (but often isn't)
He suggests measuring Authority, Attention, Engagement, Virality and [...]
The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there.
But what if you could completely redesign your job so that half of your activities were taking place using internet tools?
What do [...]
Continue reading about VRM for the medical industry… daylight?
I have a new client – an architectural firm who are just starting up. [I'ts a good idea to start a new business in a recession and they are as brave as it gets because the resal estate market is hard-hit].
I had my second session with them today and came away with wonderful insights about [...]
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Outsourcing has been a hot topic for many years as the slide away from UK / US locations for low cost services continues. But for an organisation / agency there's an issue much closer to home. When should my business development be a service provided by an external supplier and when should it [...]
Continue reading about When to outsource biz dev [and when not]
My little SXSW tshirt campaign idea grew into a lovely flower. Here’s how
Friday – meet @yellowpark at Tuttle Club / Social Media Cafe London and chat it through. Speak together to Dave Hughes on the phone.
Monday – call Dave and place my order for T shirt; write blog post and rush round in the afternoon [...]
Continue reading about Anatomy of a campaign in near real time
Thanks to everyone who replied to my post about new business .
I am now working this campaign and so the opportunity is gone – unless we've already spoken.
What was interesting what the number of agencies who sent a 'yes very interested' reply and then totally failed to follow up – by which time it was [...]
