Steve is the author of a new book, When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It[Affiliate link] and his publicist got him to write an article for creative agencies based on the principles in his book. Many thanks, Steve Times are tough for every company out there, especially [...]
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Adeline Grosrenaud is London blogger with a blog dedicated to CRM. It may seem an out of date concept now that the social web is going mainstream, but I asked her to write about how CRM and biz dev proceseses can be mutually supportive. She has a helpful check list of metrics that would be [...]
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Last week I wrote about Sales being a ‘dirty’ word for professionals. Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake. Villas Bali wrote this comment completely agree with this, but are you surprised? a [...]
Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
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I think businesses should take new year resolutions as seriously as business planning. Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days. Organisations could do well to think up their own [...]
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I am in the thick of working with a client on their case studies and so when two messages arrived within minutes about visual communications it was clear that investigation was needed. The first was a tweet about “the best slide deck in the world”. A classic @Armano message about a client of his. Turns [...]
I got a new word today Tradigital When allied to the word marketing it means traditional digital and encompasses push messaging, interactive, automated, technology dependent it comes from David Armano's latest slide set his main messages if you can't sit through 47 images Social Media marketing must be integrated (but often isn't) He suggests measuring [...]
The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there. But what if you could completely redesign your job so that half of your activities were taking place using internet tools? What [...]
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I have a new client – an architectural firm who are just starting up. [I'ts a good idea to start a new business in a recession and they are as brave as it gets because the resal estate market is hard-hit]. I had my second session with them today and came away with wonderful insights [...]
Image via Wikipedia Outsourcing has been a hot topic for many years as the slide away from UK / US locations for low cost services continues. But for an organisation / agency there's an issue much closer to home. When should my business development be a service provided by an external supplier and when should [...]
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