This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc He will be outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Last week we covered the importance of keyword grouping for more efficient, organized keyword research. We’re getting [...]
Cold calling – The folly of pre-mailing Recently I was asked how would I write an introductory letter to send prior to cold calling? My answer “I wouldn’t”. Reasons to write There are a couple of key reasons people send an introductory letter: They believe it will be read and as a result the prospect [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the next seven weeks, he will be outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step One: Start Broad. Whether you’re launching a new website or optimizing [...]
I am a fan of email auto responders that send a pre-determined email reply out from your address. They can be very helpful for new business development as an information tool for prospective customers. As ever, there are good and bad examples of automatic emails. Here are four examples we have received recently that can [...]
Steve is the author of a new book, When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It[Affiliate link] and his publicist got him to write an article for creative agencies based on the principles in his book. Many thanks, Steve Times are tough for every company out there, especially [...]
Last week I wrote about Sales being a ‘dirty’ word for professionals. Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake. Villas Bali wrote this comment completely agree with this, but are you surprised? a [...]
Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
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