Firing clients – a nightmare scenario
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
By rebecca Friday October 14, 2011
Scribd for new business development
We had a little hissy-fit rant about Scribd a while back. I’d like to formally apologise for shooting my mouth off too early. Scribd has added new features – and they look pretty useful for content creators. The main thing that has been added is Analytics. Scribd has made a dashboard that looks a lot [...]
By rebecca Tuesday August 30, 2011
Discovery sites work for us – gaining traction
Just noticing that a lot of our inbound web visitors are coming from web discovery sites. This is defintiely a new thing… maybe we’re writing more good stuff or just getting indexed more often. So thanks to Stumbleupon and SimilarWeb who are equal first ranking in the stats at present. Have you checked your stats [...]
By rebecca Friday July 29, 2011
Is the future of advertising Paid Owned Earned?
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
By rebecca Tuesday June 21, 2011