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Today there’s a great post on Mashable about the five levels of effective communication in use today.
These go from the public reply, through the direct message, email, phone and in person.
Nothing stunningly new there.
But it did lead me to think about which channel to use for which stage in your business development pipeline. [...]
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Today I am in a RANT.
Yes, this is major.
I have had it with brands that will not or cannot successfully unsubscribe me from their mailing lists when I ask.
The name and shame begins with a childrens toy catalogue, Baker Ross. I once bought something from them as a gift and have been bombarded ever since. [...]
Continue reading about Rant unsubscribe: unaccepable behaviour risks your brand
Last week I wrote about Sales being a ‘dirty’ word for professionals.
Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake.
Villas Bali wrote this comment
completely agree with this, but are you surprised?
a good proportion of new [...]
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Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations.
“Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold calling, the [...]
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Found a nice service with a fee plus paid-for analytics solution for Twitter accounts. Called Ad.ly Analytics it uses the Twitter API to assess your personal account.
Here’s the image of mine. I like the USA geographical assessment – who are all the Texans following me?
It also looks at the time of day you tweet and [...]
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I have a lot of time for Technorati – the original search site for blogs. A lot has changed since I first joined them (December 2006, in case you're interested).
They do an annual survey "The State of the Blogosphere". Here is the 2008 survey findings. and are asking for respondents for this [...]
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Tom and I corresponded a while back and I have been keen to get an interview with the Engago team about their LeadsExplorer service.
Have a browse around their site and if anyone's tried the service, please write back and tell us what you think.
1) What gave you the idea / inspiration to [...]
I got a new word today
Tradigital
When allied to the word marketing it means traditional digital and encompasses push messaging, interactive, automated, technology dependent
it comes from David Armano's latest slide set
his main messages if you can't sit through 47 images
Social Media marketing must be integrated (but often isn't)
He suggests measuring Authority, Attention, Engagement, Virality and [...]
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No matter whether you are proor anti the arguments for doing speculative work in order to win a client are discussed in many places – particularly for design agencies.
Jacob Cass has written a good summary of the arguments for and against.
when I was researching my own view I was persuaded [...]
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Outsourcing has been a hot topic for many years as the slide away from UK / US locations for low cost services continues. But for an organisation / agency there's an issue much closer to home. When should my business development be a service provided by an external supplier and when should it [...]
Continue reading about When to outsource biz dev [and when not]
