How to buy web design servies is a particular skill. And a difficult one to keep up to date because few companies buy more than once every 3 years (or more). Staying current with procurement purchasing and how to assess a supplier of web design can be short-circuited by reading Lance Wiggs’ excellent quick assessment [...]
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
We had a little hissy-fit rant about Scribd a while back. I’d like to formally apologise for shooting my mouth off too early. Scribd has added new features – and they look pretty useful for content creators. The main thing that has been added is Analytics. Scribd has made a dashboard that looks a lot [...]
Just noticing that a lot of our inbound web visitors are coming from web discovery sites. This is defintiely a new thing… maybe we’re writing more good stuff or just getting indexed more often. So thanks to Stumbleupon and SimilarWeb who are equal first ranking in the stats at present. Have you checked your stats [...]
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
There are times when apologies are needed in business. Sometimes we can say it with good grace – other times a forced reply through gritted teeth is needed. Take a read of Benjamin Ellis on fine form writing about “Making an Apology”. He writes “as a bare minimum I expect A genuine acceptance that what [...]
Do you want to know the real reasons why brands choose to meet marketing agencies? Getting the first meeting for your credentials presentation or a ‘chemistry’ session is often stated as being the hardest part of the business development sales pipeline. Many agencies have told me that if only I could get them in front [...]
It is well known now that Google changed its search algorithm significantly last month. The way Google searches and indexes your website is pretty important as the number one search site – if you’re not ‘found’ on Google your business loses out. The change mainly affects sites who copy / reproduce content from other sites (commonly called farming) and [...]
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