Steve is the author of a new book, When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It[Affiliate link] and his publicist got him to write an article for creative agencies based on the principles in his book. Many thanks, Steve Times are tough for every company out there, especially [...]
Continue reading about Guest post: Steve McKee “What To Do When Growth Stalls”
Is your busines writing bids and proposals for new client work? Chinwag are hosting a great seminar on Thursday 29th April in Farnham, Surrey for people who want to write bids for the 2012 Olympic Games operating authority and for any public sector design and creative purchasing. Details here Bookmark to: Hide Sites $$(‘div.d1260′).each( function(e) [...]
Continue reading about Free Bid writing seminar – learn the secrets of successful proposals
Image via Wikipedia Today there’s a great post on Mashable about the five levels of effective communication in use today. These go from the public reply, through the direct message, email, phone and in person. Nothing stunningly new there. But it did lead me to think about which channel to use for which stage in [...]
Continue reading about When to change communication channels
Today I am in a RANT. Yes, this is major. I have had it with brands that will not or cannot successfully unsubscribe me from their mailing lists when I ask. The name and shame begins with a childrens toy catalogue, Baker Ross. I once bought something from them as a gift and have been [...]
Continue reading about Rant unsubscribe: unaccepable behaviour risks your brand
Last week I wrote about Sales being a ‘dirty’ word for professionals. Well it got picked up by MarComProfessional and was the lead article in their Friday round-up email – for which many thanks to Andrew Bruce Smith and Philip Sheldrake. Villas Bali wrote this comment completely agree with this, but are you surprised? a [...]
Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
Continue reading about “Sales” is still a dirty word for professionals
Found a nice service with a fee plus paid-for analytics solution for Twitter accounts. Called Ad.ly Analytics it uses the Twitter API to assess your personal account. Here’s the image of mine. I like the USA geographical assessment – who are all the Texans following me? It also looks at the time of day you [...]
Image via CrunchBase I have a lot of time for Technorati – the original search site for blogs. A lot has changed since I first joined them (December 2006, in case you're interested). They do an annual survey "The State of the Blogosphere". Here is the 2008 survey findings. and are asking for respondents for [...]
Image via CrunchBase Tom and I corresponded a while back and I have been keen to get an interview with the Engago team about their LeadsExplorer service. Have a browse around their site and if anyone's tried the service, please write back and tell us what you think. 1) What gave you the idea / [...]
I got a new word today Tradigital When allied to the word marketing it means traditional digital and encompasses push messaging, interactive, automated, technology dependent it comes from David Armano's latest slide set his main messages if you can't sit through 47 images Social Media marketing must be integrated (but often isn't) He suggests measuring [...]
Recent Comments