Archive for the ‘8 Analysis and Feedback’ Category

Winning pitches is fun!

By Rebecca Caroe Wednesday March 9, 2011

Had a great start to the week in the agency – two new clients. One came from an introduction – thanks Chris – and the other is a longstanding client who just ‘jumped’ big time into the online world for their marketing and chose us to implement. All very flattering. But, cognisant of the cockiness that [...]

Early adopters and how to leverage their influence

By Rebecca Caroe Thursday February 17, 2011

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Every trend is taken up first by the “early adopters” before either withering and dying or moving on to mass acceptance. When a new social media app comes out, these are the people who first get online to test it out. They’re the ones who’ll tell you if it is good and from whom much [...]

Useful Firefox plugins for Business Development

By Rebecca Caroe Wednesday February 2, 2011

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I have a range of Firefox and Chrome browser addins that I use regularly. You may find them useful too because they can speed up your work process and also create a library for you to check back on. These help speed up research when I am checking out a company or a person; they [...]

Metrics to prove your social media campaign is working

By Rebecca Caroe Tuesday February 1, 2011

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Devising appropriate ways to measure your social media campaign for new business development is key to proving that your work is delivering results. Today we suggest some ways to measure the success of your work The number of Followers on Twitter The number of Fans on Facebook Fan Pages, Events The number of tweets & [...]

7 highly effective keyword research tactics – Step 7: Do it all over (and over) again!

By julia Saturday December 18, 2010

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This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the past seven weeks I’ve covered six steps that can transform your search marketing campaigns into lead- and revenue-generating machines. We’ve come to the final step: Step 7: Do it all over (and over) again! SEO and PPC are [...]

7 highly effective keyword research tactics – Step 6: Clean up your Research with negative Keyword Discovery

By julia Saturday December 11, 2010

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This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 6: Clean up your Research with negative Keyword Discovery Last week’s email covered the importance of prioritizing workflow [...]

7 highly effective keyword research tactics – Step 5: Focus on your top keyword performers

By julia Saturday December 4, 2010

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This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 5: Focus on your top Keyword Performers Web analytics are a window into your search campaigns’ performance, and [...]

7 highly effective keyword research tactics – Step 4: Monitor Your Results

By julia Thursday November 25, 2010

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This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 4: Monitor Your Results You’ve done your research, and you’ve put your keywords to work on your website [...]

When your company contact details are out of date

By Rebecca Caroe Tuesday November 23, 2010

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The internet makes it easy to get in touch with people and organisations – right? WRONG. Day after day working for my business and my clients’ I find examples of organisations that make it really difficult for people to get in touch. Here’s the latest crop of examples. Author gets article into Harvard Business Reivew [...]

Social Report tracking conversations

By Rebecca Caroe Wednesday November 17, 2010

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We got an email from Vitaly Veksler, Founder of Social Report. It provides social network tracking, monitoring and reporting. He set us a challenge: I am quite interested in what industry experts have to say about the concept and the way it is implemented. My goal is to specifically offer this tool to social media [...]