3 Technologies That Will Transform Your Business Marketing by 2020

The year 2020 was once the ideal setting for futuristic sci-fi movies, but now it’s just around the corner. As the world gets closer to a new era, people have to brace themselves for the changes technology is going to effect on the business world. In fact, your customers will often drive technology you adopt in your business.

Technology is the vehicle businesses use to understand customer pain points and expectations in a bid to create meaningful relationships that build customer loyalty. If your company can genuinely nail customer experience, you’ll realize that your younger consumers are more brand loyal than all other generations. All this requires your IT department to power these top three technologies for next-generation customer experience.

  1. Cloud Computing

Advanced security capabilities today at application, network, and infrastructure levels make cloud infrastructure more secure than your on-premises apps. In fact, 80% of IT budgets are committed to cloud solutions. Cloud computing offers you more visibility into what your users are doing.

Regarding marketing, cloud computing helps improve customer service across different channels. Additionally, cloud computing also provides an easy way of collecting business analytics, so marketing teams understand the purchasing decision-making process.

  1. Artificial Intelligence (AI) 

AI is now in just about everything you do. You check the weather reports via Google Home, start your car, and the Waze app predicts the fastest route to the office, and you shop on Amazon relying on product recommendations based on your past purchases. At the end of the day, Netflix suggests what you should be watching next.

AI is becoming a standard in customer expectations, in place of just offering a convenience, which is why IT leaders are making it a top priority. Debates like Bamboo vs TeamCity are driving AI use cases all over the business world. In fact, prepare yourself for an era where AI will automatically recommend products to your customers based on preferences.

Fortunately, you can use AI-powered content curation technology to engage your web visitors by showing content that’s relevant to them. Also, a business that nails voice search in future SEO strategies will gain lots of organic traffic. This is thanks to increased search traffic driven by major players like Apple, Amazon, and Google.

  1. Customer-Centric Mobile Technology

The business world today can be explained by a single phrase “mobile first.” This is why you will rarely find a customer’s first interaction with a business taking place outside of the mobile or the web. In fact, more than 50% of consumers are more than ready to switch from brands that do not provide easy to use mobile experiences.

Plus, mobile phones have become productivity tools. You can run your business via a telephone. Moreover, both your employees and customers have higher expectations from their mobile experiences in regards to user experience, performance, and accessibility to real-time data.

Your customers and employees want to see the hottest leads in real time, get real-time notifications, and gain the ability to work on docs and submit approvals without opening a computer. These are not just initial questions; they are expectations! Even more reason why your business should offer fully functional apps that are focused on the user and delivering a truly engaging experience.

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It’s up to businesses and IT to offer end users powerful cloud computing, AI, and customer-centered technology. To deliver, you need to prioritize your resources and offload some of the burden by shifting to a low-code, cloud-based platform. This will make your work easier while serving your employees and customers with a more predictive and personalized experience that meets heightened expectations.

Raz Chorev, Marketer, Australia,

Raz Chorev talks Email Newsletters

Raz is CMO of Orange Sky CMOs in Sydney, Australia.  We caught up recently and got his insights into the latest in email newsletters for business marketing.

Raz Chorev, Marketer, Australia,

Raz Chorev

You’ve been doing email newsletters for years. How frequently do you change something major e.g. layout, frequency, type of article?

Every couple of years: content, structure and design.

When you assess the analytics on a newsletter, what are the top 3 metrics you use?

Open rate, engagement rate, and unsubscribes. This keeps me focused on people opening the email, reading / engaging with it, and not getting pissed off or bored with it.

Do you have a view on whether B2B brands should re-use blog content in newsletters?

Content can be repurposed, based on the audience. not the sender. You can use blog posts, videos, images, tweets, quotes – anything to engage your audience and add value to them as they read.

What’s one tip for the future in newsletters?

Talk to your audience, like as a person, like in a conversation. See what I’ve just done here? Don’t talk AT them. Try talking WITH them – and they’ll respond.

What’s your favourite AdTech for newsletters?

I’m not fussed either way. they are all pretty similar. it’s your content which is the most important, not one fancy feature over another.

Connect with Raz via LinkedIn or Orange Sky outsourced CMOs.