An awesome fun-poke at the advertising industry from the Canadian geniuses behind the big orange slide blog from Grip Limited. Take a read and weep! But before I lose your attention to the fun, check out their blog rationale / objective. Think I might copy this…. Our big hairy goal? To be the best 5-minutes [...]
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
we share the secrets of marketing that we use for our own clients.
How much do marketers and their agencies need to know about technology. Code is now on a par with content. Allison Mooney, head of trends and Insights, Marketing Google Ben Malbon, Director of Strategy, Creative Lab Google Matt Galligan, SimpleGeo Rob Rasmussen, Tribal DDB Rick Webb, The Barbarian Group #agileagency How much do marketers and [...]
The US has a bill before congress to regulate online behavioural targeting. The industry has responded with self-regulation by including an icon “Interest based ads” on all ads seved using behavioural targeting. Personally, I think this phrase is hardly explanatory about what’s going on. It should really be “Hoped-for-interest-based-on-a-guess ads” This is going to be [...]
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