The US has a bill before congress to regulate online behavioural targeting. The industry has responded with self-regulation by including an icon “Interest based ads” on all ads seved using behavioural targeting. Personally, I think this phrase is hardly explanatory about what’s going on. It should really be “Hoped-for-interest-based-on-a-guess ads” This is going to be [...]
Continue reading about Online privacy and behavioural targeting
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
CAS caught up with Chris Hirst, MD of advertising agency Grey London. How does biz dev work at Grey and what is your role? I imagine biz dev is in two halves there’s the organic side from existing clients and the new business side. They are basically totally different. New business I envisage is like [...]
Continue reading about Shout! with Chris Hirst, MD Grey London
Image by Getty Images via Daylife Some of our American friends are getting very bgnt out of shape by Publicis' concealment of the extent of job losses they created across the global empire. BNET's Jim Edwards posted a shocking article today that announced Publicis CEO Maurice Levy outright lied about the status of layoffs across [...]
Image by tonylanciabeta via Flickr BBC's car programme, Top Gear, had a brilliant sequence in which Jeremy Clarkson and James May are sent to a 'London Advertising Agency' to make an advert about the new VW Scirocco Diesel. They arrive at "Goodyear, Stickleback and Bundsen Burner" and meet two execs….. who are they? A bit [...]
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
Image via Wikipedia Well a major brand is rocking the OTL boat – Coke 'suggests' that agencies get rewarded based on value . Traditionally, defining the value of an assignment has been the job of the agency, which tells its client how many people and how much time it'll need to accomplish a given project. [...]
Continue reading about Value based remuneration for agencies
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Continue reading about Leading agency thinking from the USA & SXSW
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
I have great hopes for this…. the industry needs some serious insight and motivation for change. Clients say their advertising isn't working any more. I am trying to get to a different outcome – if we think about it as interruptive it will continue to be crap. Bookmark to: Hide Sites $$(‘div.d549′).each( function(e) { [...]
Continue reading about Chris Heuer on The Future of Advertising
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