You will have read the guest post yesterday from Steve McKee. He generously gave me two copies of his book (hardback) to give away and so if you’d like one, please comment below and I’ll pick a winner on Friday and get your mailing address. Good luck! [Affiliate link] Bookmark to: Hide Sites $$(‘div.d1278′).each( function(e) [...]
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If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject [...]
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Image via Wikipedia Thinking about selling – the actual process of finding a prospect and communicating with them until they are prepared to hire your company, is something that isn’t often talked about in professional and creative services organisations. “Sales” is still a dirty word for professionals. We don’t like the implications of pressure, cold [...]
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Finding people online is getting easier. We have written before about ways to list yourself and your company – I was reviewing our incoming links and found 123People website. it trawls social media and other sites looking for christian name + surname references. So I did a couple of searches Rory Sutherland – nice spread [...]
One of the great ‘black holes’ of B2B marketing is the data list of suspects. Organisations who are not yet known to us but who are researching our products and services. Our heritage in database marketing for B2B works really well once we have a company or individual’s contact details – as an industry we [...]
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The title is a direct quote from a great post by Kipp Bodnar on the B2B Social Media blog. Take some time today to read the whole article. His suggestions about how influencer marketing can work are, at present, all manual interventions. Nothing wrong with that, but it means that this is a tool that [...]
One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal [...]
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I wanted to start this post with a flow diagram t hat resonated with me so much that I immediately sent it to my Mother. I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and. I expect you’ve been doing it too. But although funny, truthful and nicely wry, [...]
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The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there. But what if you could completely redesign your job so that half of your activities were taking place using internet tools? What [...]
Continue reading about VRM for the medical industry… daylight?
Image by luc legay via Flickr When you have taken the time and effort to create original content,I have always believed in using it two or three times in different ways to extract maximum value. And so a press release becomes an article which is reproduced as a flyer and is mailed to clients or [...]
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