Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. [...]
Ben Wightman is a senior PPC specialist with Latitude Group. We first heard him on the Digital Marketing Podcast – Ben has written a report for Latitude every quarter for the past 2 years about mobile marketing. Ben kindly skyped an interview with us about the report: How did you end up working in an [...]
Robert Rosenthal posted this in his Facebook Group; How would you address this tricky database marketing challenge? A B2B marketer relies heavily on postal mail to promote their offerings. They use email marketing but have yet to see results strong enough to justify a reduced reliance on the Postal Service. Each purchase secured via postal [...]
We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]
Three case studies on how you can improve your pitch to your contact’s boss – work, collaborate and learn together. Brian Carroll wrote a super blog post about this subject and came out with solid suggestions about how to get executive support for your proposal or project. Working with larger organisations means that budgetary control is not [...]
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