Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
A world without RFPs?
Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]
By rebecca Wednesday October 12, 2011
Listening for the real briefing for an RFP
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
By rebecca Friday September 23, 2011
Keywords: Tips and Tricks, Tried and Tested
We know as well as the next guy that to say there is a lot on the web on maximizing keywords within web pages is an understatement. We do a lot of reading and a lot of testing and have sorted the rubbish from the useful tips for our own resources. And we’re going to [...]
By spring Friday August 26, 2011