Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
Online marketing – two case studies to show you how to do it yourself All businesses know that they need to have a website nowadays – but are you ready to start using that website proactively for your own marketing? It is not easy translating traditional marketing onto the internet. At this free lunchtime seminar, [...]
We posted a small freelance job online recently and I spent a couple of hours reviewing the submissions. The job was too small for lead scoring and sophisticated analysis. I used three criteria price location (time zone to align with our client) did they answer the RFP questions Easy. How did I choose you? So [...]
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
we share the secrets of marketing that we use for our own clients.
There was a once a time when global brands selected their marketing and advertising departments on their creative ability and trained them in the philosophy of business. The most successful staff members were the ones with the most unique ideas which would push their brand to success. This last sentence is still true these days, [...]
Pretty websites count for squat online – you need inbound leads and new business prospects for your sales team. Read this letter we recently sent declining a new business opportunity. Thanks for giving us the opportunity to bid for your website redesign. I am sure the guys in the Philippines are really cost-effective and their [...]
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