rebecca on December 19th, 2009

Found a nice service with a fee plus paid-for analytics solution for Twitter accounts.  Called Ad.ly Analytics it uses the Twitter API to assess your personal account.
Here’s the image of mine. I like the USA geographical assessment – who are all the Texans following me?
It also looks at the time of day you tweet and [...]

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rebecca on August 26th, 2009

I wanted to start this post with a flow diagram t hat resonated with me so much that I immediately sent it to my Mother.  I’ve been doing ‘tech support’ for my family for years, and for Geoff and, and, and.  I expect you’ve been doing it too.

But although funny, truthful and nicely wry, the [...]

Continue reading about What will business life be like in the future?

rebecca on July 31st, 2009

Image by luc legay via Flickr

When you have taken the time and effort to create original content,I have always believed in using it two or three times in different ways to extract maximum value.

And so a press release becomes an article which is reproduced as a flyer and is mailed to clients or included in [...]

Continue reading about Five Tips on how to “amplify” your work online

rebecca on May 20th, 2009

I am back in touch with the lovely Carol Alayne, who runs Tailoring For Women .

she is based in London but will basically go anywhere for her clients.  Carol made me some great trousers and we're cooking up some ideas for summer shirts.  Read her great post about using check and striped fabrics .

More news [...]

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rebecca on February 20th, 2009

This article was my laugh of the morning…

THe Nine inch Nails band have lead the way in free online music downloads – they make their money by bunding more valuable stuff with the downloads that fans are prepared to buy.  Josh Freese the former NIN drummer is promoting his album with [...]

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rebecca on February 5th, 2009

I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications.

Melanie is a marketing manager in charge of acquiring new customers.

She explained how the company is very US-centric with a lot of personal taxation management products which are [...]

Continue reading about Update on Intuit / Quickbooks debacle

rebecca on December 4th, 2008

Image via Wikipedia

Having been spitting mad last week.  I am now calmer, but nonetheless mildly frustrated.

The post got some big profile and a direct comment from Melanie Vala, an Intuit employee. I still feel bad that when trolling you get the fiery responses!

She wrote

 We really appreciate all the comments, feedback and help which our customers [...]

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rebecca on November 25th, 2008

I will be speaking at Amplified 08 a "Network of Networks" event to bring together the creative thinking around several business networking events.

This is a ground-breaking event for business in the UK.  I have had the pleasure of being at a couple of 'seminal moments' when great things started (Social Media Cafe planning event [...]

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rebecca on November 22nd, 2008

Image via Wikipedia

And another tool that may come in handy.  Written
for the Firefox browser, a tool that enables you to assess your website
(and others) for the Search Engine Optimisation and key words that are
being used. SEO for Firefox.

It's a plug in and appears at the bottom of the browser window.  Greyed out if not [...]

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rebecca on November 21st, 2008

Tips from Marketing magazine piece on search marketing on a budget.

The message – just do it. 

1 – set up a website

2 – establish a simple linking strategy to raise visibility in natural searches

3 – do your research on search

4 – be prepared to spend time setting up an monitoring the search strategy

5 – set up [...]

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