A world without RFPs?
Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]
By rebecca Wednesday October 12, 2011
Listening for the real briefing for an RFP
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
By rebecca Friday September 23, 2011
Complimentary Online Marketing Seminar
Online marketing – two case studies to show you how to do it yourself All businesses know that they need to have a website nowadays – but are you ready to start using that website proactively for your own marketing? It is not easy translating traditional marketing onto the internet. At this free lunchtime seminar, [...]
By rebecca Thursday August 18, 2011
Is the future of advertising Paid Owned Earned?
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
By rebecca Tuesday June 21, 2011