Online marketing – two case studies to show you how to do it yourself All businesses know that they need to have a website nowadays – but are you ready to start using that website proactively for your own marketing? It is not easy translating traditional marketing onto the internet. At this free lunchtime seminar, [...]
Nick Burcher is a super star… but I didn’t know that when I first met him. We had coffee together and he gave me very early advice on setting up this blog and since then I’ve followed his work. Nick’s latest views are about the integration of advertising, marketing and social media in the context [...]
There was a once a time when global brands selected their marketing and advertising departments on their creative ability and trained them in the philosophy of business. The most successful staff members were the ones with the most unique ideas which would push their brand to success. This last sentence is still true these days, [...]
Getting fabulous creative work from your marketing agency depends on the brand team giving the best possible brief to set up the work. Writing down what you want from your campaign and collaborating with the agency to agree the full terms of reference for the work you are commissioning is of the utmost importance. You [...]
How much do marketers and their agencies need to know about technology. Code is now on a par with content. Allison Mooney, head of trends and Insights, Marketing Google Ben Malbon, Director of Strategy, Creative Lab Google Matt Galligan, SimpleGeo Rob Rasmussen, Tribal DDB Rick Webb, The Barbarian Group #agileagency How much do marketers and [...]
Can you app your way to better health? Of the apps downloaded 26% are only used once and a tiny percentage use them. Few medical apps have FDA approval but they are going to require this – approved ones are airstrip, mobile medical imaging. Are apps changing behaviour? B.J. Fogg @bjfogg Director of the [...]
Hashem Bajwa – Director of Creative Strategy Droga5 Nick Parish – Contagious Spirit a consultancy for non-traditional marketing Ty Montague – Co-collective a story-led innovation collective Alessandra Lariu – Creative Director McCann Ericson NYC John Wimsatt – the CLIENT! Verizon for wired line residential business #sellideas How do you sell Wimsatt: Motivation – if you [...]
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