When do you use all your database for a mass mailing? I have a huge database of contacts – both personal and business. Knowing when and how to contact them all is a difficult issue because you don’t want to annoy – but equally there are some things that you really want to communicate to [...]
Continue reading about When is a mass mailing really needed?
Disclosure: Sergio is a client of ours.
In 2009 Sergio Lopez Figueroa received an award from the British Council part of the Cultural Leadership International Programme and produced Delhi City Symphony. Following an experience in Delhi, Sergio composer, director and founder of the social-cultural enterprise Big Bang Lab created the concept of cultural social responsibility in [...]
Continue reading about GLOBAL CITY SYMPHONY AT WORLD URBAN FORUM
Receved via LinkedIn
Hi
Congratulations for your profile.
I’m expanding my network in the Marketing sector and I’d like to connect with you.
If you think this is not the best time to connect, please archive this request.
Thanks
B*** S****
It all reads so well, especially the suggestion about archiving the request if the timing isn’t right… except I don’t know [...]
“Pounce” is a great idea on the Etsy crafts website http://www.etsy.com
Here you can search in two ways
1 – recently updated shops waiting for their first sale
2 – Shops that just had a sale.
Perfect cross-promotion for both those starting out and those that are popular.
Love it.
Posted via email from rebeccacaroe’s posterous [...]
Image by Getty Images via Daylife
The London communicators group is having a meetup on March 9th to talk about
Sex and Turkeys – Are you ready to manage a merger, acquisition or joint venture?
The session will be run by Doug Ross and Phoebe Dunn of award winning consultancy, Square Peg International. ( [...]
Continue reading about Sex and Turkeys – are you ready for your organisation to be sold?
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We have been members of BIMA for a while – it’s a trade body for digital agencies. They ran an event called “New business generation – farming style” earlier this month. It was a panel discussion with Chris Cowpe – The Caffeine Partnership, Paul Kirkley – JWT, David Hart – Codegent and Mark [...]
Continue reading about Why prospects hide and how to overcome
Apologies for the silence this last fortnight. I’ve been moving house. Grim unpacking duties.
Here’s a quick tip that I am using myself today from Mike Cliffe-Jones
Priorities
I suspect many of you are writing blogs while holding down full time jobs, and that can be hard. I wanted to share some tips with you for [...]
SEO for your website
To give it its full name, search engine optimisation is the technique of writing copy text on a web page in such a way that it reads well for the spiders. This can result in the site enjoying a higher ranking in the search engines for the targeted search terms.
It is a [...]
Continue reading about Guest Post: Andy Owen. How to copywrite your website….part 4
Image by miss miah via Flickr
Bad consultants focus on short-term agendas. Good consultants effect long-term change.
Bad consultants care about looking good. Good consultants care about being good.
Bad consultants push what’s comfortable. Good consultants push what’s important.
Bad consultants seek validation. Good consultants seek the truth.
Bad consultants treat people with disdain. Good consultants treat them with respect.
Bad [...]
Continue reading about Guest Post: Robert Rosenthal, Bad vs. Good Consultants
The Rest of the site
Just think of the rest of the pages on your website, as the rooms of your house.
You need to make them warm, friendly and comfortable. Make them look inviting and interesting – not cluttered like Uncle Billy’s house.
Never forget, that the sales message is paramount. This means your copy has to [...]
Continue reading about Guest Post: Andy Owen. How to copywrite your website….part 3
