Imagine a world in which brands tell the truth, advertisers act like publishers and all communication is real-time. Is this world possible? #brandjo Kyle Monson – Editor JWT Brian Clark – President of GMD Studios Bob Garfield – Advertising Age David Eastman – CRO JWT North America Shiv Singh – Head of digital, Pepsico Eastman: [...]
This week I have been frustrated by poor spelling in English. It’s pervasive and it just grinds me down. Some is ‘normal’ such as US versus UK spellings of ‘behavior/behaviour’. This I can live with. But correctly identifying plurals [that's more-than-one] for commonly used words like ‘data’ is where common practice is usually incorrect use [...]
Blogs Can Convert Visitors into Leads for Ad Agency New Business The chief benefit to your agency from using social networking is “getting new business leads.” Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, can boost your agency’s presence on Google and ultimately bring in more [...]
If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject [...]
The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
Te 26 organisation is run by Ben Afia among others. A great group of mostly copywriters who have regular meetings in London. Here is the first webinar they are hosting, on blogging. 26 Blogging Webinar, 26 January, 11am GMT Having packed a room full of enthusiasts at our blogging for business event last year, we’ve [...]
I think businesses should take new year resolutions as seriously as business planning. Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days. Organisations could do well to think up their own [...]
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