5 Simple Steps to Market and Sell your E-book
we share the secrets of marketing that we use for our own clients.
By spring Friday June 17, 2011
Case Study – Content Marketing for Sporting Brands – Part 2
This is part 2 of a 2 part blog post, showing a case study for a sporting brand client. This case study highlights the importance and success of content marketing for smaller businesses. Client: Coxmate Industry: Rowing Equipment Date: 2011 – January – ongoing Summary: Content Marketing, Newsletter management, trade shows, athlete endorsement Coxmate is a producer and supplier [...]
By Rob Lane Tuesday June 14, 2011
5 rules for Tweeting B2B success
Listening to Guy Kawasaki promoting his new book, he gave away some great suggestions about how B2B marketers should use Twitter for online marketing success. Twitter has changed: it is not the same as Facebook or Linked In. When using third party tools like this it’s important to review how the market is using them. [...]
By rebecca Monday May 16, 2011
Brand Journalism: The Rise of Non-Fiction Advertising
Imagine a world in which brands tell the truth, advertisers act like publishers and all communication is real-time. Is this world possible? #brandjo Kyle Monson – Editor JWT Brian Clark – President of GMD Studios Bob Garfield – Advertising Age David Eastman – CRO JWT North America Shiv Singh – Head of digital, Pepsico Eastman: [...]
By rebecca Saturday March 12, 2011