Archive for the ‘Books’ Category

Cheat Sheet: How to speed read and write a book review

By Rebecca Caroe Wednesday April 11, 2012

We get sent business books to review from time to time and are generally keen to remain well informed about business development and new developments in the field that others are developing. However, apart from slim earnings from Amazon Associate sales, we don’t generally make money on these book reviews, while we do provide great amplification [...]

How to write a B2B brand online strategy

By Rebecca Caroe Tuesday April 3, 2012

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Migrating your marketing online and integrating new elements of social media into a traditional brand strategy is not easy. Today we showcase a client and their challenges and a book and a blog post. Together they give you the one principle you need to write a B2B online brand strategy. How to get customer community integrated into your [...]

5 Simple Steps to Market and Sell your E-book

By Spring Cutter Friday June 17, 2011

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we share the secrets of marketing that we use for our own clients.

Case Study: How to turn yourself into a customer from a vendor

By Rebecca Caroe Wednesday April 13, 2011

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So here’s my case study from today - yes this just happened to us. Situation: Met a prospect – verified; decision maker with a budget. The conversation got stalled “we’re busy” and I wanted to push for a second meeting with a hope of getting a pilot project identified. How to overcome the stale mate: [...]

4 ways to get a conference summary when you can’t attend

By Rebecca Caroe Tuesday April 14, 2009

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There are loads of great events that you don't have the time to attend. Here's a list of ways to find out what went on without going yourself. Find out what hashtag is being used and follow it. Set up a browser window to get all the tagged tweets in one place using Twitterfall Set [...]

Launch of One Morning Event

By Rebecca Caroe Thursday May 8, 2008

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Steve Moore has launched a new breakfast event, called One Morning, the launch was yesterday at the glamorous One Alfred Place business club. Steve asked me to help out by chairing the three fabulous presentations – each one answering the question "What Happens Next?" for TV, book publishing and newspaper publishing. I love doing this [...]