Learning new business skills from the “Hacker Way” at Facebook
There are times when enforced time pressure and driven creativity can be very helpful for a business. Read the last paragraph of the Economist’s appraisal of the Facebook IPO. Mr Zuckerberg’s social-ist manifesto also made clear that Facebook would stick to what he calls “the Hacker Way” – a nod to the “HP Way” which [...]
By rebecca Wednesday February 8, 2012
Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
4 Golden Questions for your customer surveys
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
By rebecca Monday January 9, 2012
How does Brands Seeking Agencies work?
We got a question from a customer reviewing the Brands Seeking Agencies service. And so let us answer as many of the questions as we can: Where does your information come from? It is simply from visitors targeting our website in searches – we rank high for several key search terms in branding, pitching, advertising [...]
By rebecca Wednesday November 9, 2011