Archive for the ‘Business Development’ Category
Creative Agency Secrets Archives
Learning new business skills from the “Hacker Way” at Facebook
There are times when enforced time pressure and driven creativity can be very helpful for a business. Read the last paragraph of the Economist’s appraisal of the Facebook IPO. Mr Zuckerberg’s social-ist manifesto also made clear that Facebook would stick to what he calls “the Hacker Way” – a nod to the “HP Way” which [...]
By rebecca Wednesday February 8, 2012
Why creative agencies can’t rely on creativity for new business
Creativity in business is a good thing. The idea is brought home to us every day: creativity will benefit our careers and personal goals. We all have to think outside that box. Those of us who are not ˜creative by trade, whether visually or in the written word, will all see and recognise this, wherever [...]
By Rob Lane Wednesday January 25, 2012
4 Golden Questions for your customer surveys
Getting reliable answers from your customer research is important – but getting short cuts by asking the right quesions is more than half the battle. We got a great set of four questions in the mail today. 4 Questions for customer insight Why did you (sign up to our mailing list)? What made you nearly [...]
By rebecca Monday January 9, 2012
How does Brands Seeking Agencies work?
We got a question from a customer reviewing the Brands Seeking Agencies service. And so let us answer as many of the questions as we can: Where does your information come from? It is simply from visitors targeting our website in searches – we rank high for several key search terms in branding, pitching, advertising [...]
By rebecca Wednesday November 9, 2011






