This week there seems to be a trend for social goodness going hand in glove with good internet marketing. Getting a strong social conscionce into your marketing can give your brand a new lease of life as well as a new audience. Take a look at the following – they range from the mundane through [...]
Here are the new readers this week Agencies Schuster Thomsen Roehle, Marketing communications, Düsseldorf, Germany Shift Communications, Full service PR, San Francisco, CA Eclipse Advertising, Advertising, Burbank, CA Grey Global, worldwide Media Intelligence, Bangkok, Thailand Cubo, brand communications, London The Media Foundry, PR communications for media, London, UK Fuse8, Design, Leeds, UK Brands Media and [...]
I have several new clients and I thought I’d entertain you on a Bank Holiday Monday with a short list of what I am up to. Job number one (for fun) is to write an italian musical dictionary. I used to play lots of violin music and it is a great challenge to review my [...]
Image by wimbledonian via Flickr I am continuing with my trial of the Leads Explorer service. I think one of the biggest challenges in B2B marketing is to know who your incoming readers are and which companies they work for. And so I’d like to welcome new readers from Calian Canada Kyp UK Taylor Nelson [...]
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Just doing the analytics review – some interesting findings Top 5 posts viewed Writing proposals avoiding common pitfalls Top 10 must-read business development blogs Shout! with Johnny Vulcan MD of Anomaly A new business model for creative agencies Rant. Unsubscribe unacceptable behaviour risks your brand Thank you all for your readership last month. Help us [...]
Nicky O'Malley from recruiter InHouse has sent me their white paper about brands rationalising agency relationships . She thinks that an internal "business development culture" is important She advocates building closer relationships with existing clients so they don't re-pitch their account Senior teams in agencies do not generally have a new business background Business development [...]
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Continue reading about Leading agency thinking from the USA & SXSW
I am off to Cass Business School in the City on Friday night for a 'big ideas' thinking session. [@Dougald you must come along...] Using the we20 forma t, the group will be trying to talk about the issues and come up with some potential answers. Founders of the we20 project will be on [...]
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A rather long but very insightful and informative post from my friend, Mark McGuinness on how to keep your team motivated during a recession. I particularly enjoyed his four states of motivation and the list of things that people "lose" when they get laid off. when I was running a team I found these things [...]
Continue reading about Got a team you need to keep enthused?
There are more people than ever going to the SXSW Interactive festival in March – many coming from Britain. I'd love to show all the attendees how many Brits are at SXSW this year and what great organisations are doing 'over here'. So I had an idea. I met Dave Hughes at Amplified last year. [...]
Continue reading about SXSW visiting Britons, a cunning plan…
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