Just doing the analytics review – some interesting findings
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Writing proposals avoiding common pitfalls
Top 10 must-read business development blogs
Shout! with Johnny Vulcan MD of Anomaly
A new business model for creative agencies
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Nicky O'Malley from recruiter InHouse has sent me their white paper about brands rationalising agency relationships .
She thinks that an internal "business development culture" is important
She advocates building closer relationships with existing clients so they don't re-pitch their account
Senior teams in agencies do not generally have a new business background
Business development bonuses are mainly [...]
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference.
With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and training [...]
Continue reading about Leading agency thinking from the USA & SXSW
I am off to Cass Business School in the City on Friday night for a 'big ideas' thinking session. [@Dougald you must come along...]
Using the we20 forma t, the group will be trying to
talk about the issues and come up with some potential answers. Founders of the we20 project will be on hand to [...]
Continue reading about we20 for Creative industries. Join us…
A rather long but very insightful and informative post from my friend, Mark McGuinness on how to keep your team motivated during a recession.
I particularly enjoyed his four states of motivation and the list of things that people "lose" when they get laid off.
when I was running a team I found these things useful:
short term [...]
Continue reading about Got a team you need to keep enthused?
There are more people than ever going to the SXSW Interactive festival in March – many coming from Britain.
I'd love to show all the attendees how many Brits are at SXSW this year and what great organisations are doing 'over here'. So I had an idea.
I met Dave Hughes at Amplified last year. He [...]
Continue reading about SXSW visiting Britons, a cunning plan…
A case study showing how to find new prospects for your service using social media.
Here's a nice example of Twitter working for me.
I wrote a blog post about creative agencies not using marketing tools for their own marketing
I put it up on Twitter
It was picked up by people who read my Twitter stream www.twitter.com/rebeccacaroe
They valued [...]
Continue reading about Using Twitter for Business Development…. part 3
Agencies in the UK don't use Web 2.0 for their own marketing. I started writing on this subject in 2007. Actually very instructive going back through my archive for references. Here are the main ones that I found. Read the research paper exec summary if you do nothing else…
Web adoption rates for agencies (March [...]
Continue reading about Marketers STILL don’t do web 2.0 stuff for their own agency
I picked up this survey of brand managers run by Sapient , the business consulting firm, and was intrigued by some of the answers. The survey was about 'what brand managers want' from their marketing agencies. Great subject area.
Here are their top 10 findings.
1. Greater knowledge of the digital space.
2. More use of “pull interactions.
3. [...]
Continue reading about Losers – how agencies risk going down the pan in the recession
From David Airey who has some great links to others writing on the subject (mainly focused on Graphic Design and Freelancers) including Amanda Vlahakis
I liked Amanda's so much I wrote a comment.
I'd qualify your 'spend more' message by saying you can get more value for your spend by using direct marketing and digital marketing [...]
