Former client, Ctrl-Shift, is a strategy consultancy focusing on personal data and its use online. They realised that the landscape of personal data availability online has changed hugely in a very short time and despite hysterical outcries about Facebook privacy settings, it is an important area that both brands and consumers should be knowledgable about. [...]
Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header, “Your responsibilities”. Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering [...]
Upstart Business incubator – an informal lunch with Ken Morse. Live blog of the round table discussion. Which comes first – getting customers or raising capital? You prove the model before you get investors in. If you can show repeat revenues from customers. a trial is good but it’s not enough. You have to have [...]
How to buy web design servies is a particular skill. And a difficult one to keep up to date because few companies buy more than once every 3 years (or more). Staying current with procurement purchasing and how to assess a supplier of web design can be short-circuited by reading Lance Wiggs’ excellent quick assessment [...]
I rarely use support tickets with online service providers, preferring to research their knowledge base of articles instead. But when I get an answer like this with the log “Deemed Solved” it just makes me mad. The details of my issue were not resolved by the first ticket I submitted. Then, in order to [...]
One of the buzz marketing phrases doing the rounds is “Inbound Marketing” and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]
We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]
Three case studies on how you can improve your pitch to your contact’s boss – work, collaborate and learn together. Brian Carroll wrote a super blog post about this subject and came out with solid suggestions about how to get executive support for your proposal or project. Working with larger organisations means that budgetary control is not [...]
Business development process for the FutureAgency Why is your client or prospect listening to you talk? Why have they agreed to meet you or requested a proposal? Hopefully they think you can deliver the goods and improve their business’ sales line. The FutureAgency will get more business direct without pitching in a competitive situation You [...]
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