Is content syndication a good idea for articles?

Periodically I answer questions on www.Clarity.fm – a broking website for experts and entrepreneurs. This questioner is a startup and wants to know if having his blog articles syndicated will be helpful for his business. The answer applies to established businesses who write articles as well as startups.

The advantages of Content Syndication

I would say that it is 100% a good idea with a couple of caveats.

First, your syndication destination should already have an audience who aligns closely with your startup’s desire clients / customers.

Second, the syndicator must allow link-backs to your website.

So definitely go do it – if it builds audience with prospects and also if it can be made to drive traffic back to your website.

The key to appraising whether these things are appropriate, are all about building audience, testing the market and getting early adopters.

So consider your articles and whether a call-to-action can be added to the bottom of each one that drives the interested reader to your website. When they get there, can you capture their details by offering something to the reader?

Improving your local SEO is an important part of your business marketing.  It’s all part of Getting your website working hard for your business [there’s a free ebook telling you how].

Read more blog posts about Profile Raising by clicking the icon below. It’s one of the steps in our 8 Step Methodology 

4 Profile

Audience Industries New Zealand Tour

Audience Industries New Zealand Tour

Announcing the Audience Industries New Zealand Tour

Creative Agency Secrets is proud to be collaborating with Audience Industries for the second year running! Together with founders Dan Morris and Rachel Martin we’ll be running an 8 date tour, making stops in Auckland, Dunedin and Wellington, learning how to drive online business success.

Learn how to grow revenue with your best tool: YOUR website!

Find out how to build new revenue streams and grow audience engagement with your website with the leading edge of best practice with these two leading practitioners. Here’s a taste of what’s in store for you when you attend Audience Industries:

  • Audience engagement with community marketing
  • Persuasion and action techniques
  • How to tell a story (that people WANT to read)
  • Using data dashboards to improve conversions
  • The copywriting words that create engagement
  • How to use custom sidebars to optimise your adverts
  • A YouTube strategy to keep viewers on your videos

Get past using buzz phrases and marketing hype! You’ll learn practical solutions that you can use immediately.

Want to find out more?

Read all 4 curriculum options in detail!

We know these techniques work, and you will learn the practical solutions directly from expert, knowledgeable technicians. Don’t believe us? Look at just a couple of the testimonials we captured from last year’s attendees:

Rachel and Dan have a really lovely style and they have ‘been there and done that’ so they are talking from experience.  They’re constantly tweaking their own approach and there is an emphasis on practical application. I found them very generous with their information. No holding back.

They were genuinely concerned about the group getting the information and being able to use it.  They wanted everyone to succeed and it’s unusual to find that in presenters.

They want the whole sector to grow.  Very personable, nice and the information was extremely useful and It was easy into put into practice.  

Jayne Richardson, @jreltd, Auckland attendee 2015

Book your ticket now

  • Auckland – April 29th – Escape Velocity Curriculum
  • Auckland – May 1st – Sequoia Curriculum
  • Dunedin, May 3rd half day – Sequoia Curriculum
  • Dunedin May 4th half day – Circles Curriculum
  • Wellington – May 5th – Sequoia Curriculum
  • Wellington May 6th – Circles Curriculum
  • Auckland – May 9th – Circles Curriculum
  • Auckland – May 10th – Clusters Curriculum

Get details on the detailed curriculum of what you will learn at each event.

We’re offering single-day tickets, or get a SPECIAL for two dates in one city.

Don’t miss out on the Audience Industries New Zealand Tour! Dan and Rachel will teach you the tools so you will become the CEO of your website.

 

What is the New Business process?

Continuing our series on the Art and Science of New Business – Read Part 1.

I’m going to start with the definition of a business process –

Process – a collection of related, structured activities or tasks that serve a particular goal.

I took that definition from Wikipedia but it’s very straightforward if you do something in exactly the same way over and over again you will get the same outcome and that’s a process.

I want to remind you of the title of this article series is the Art and Science of Generating Leads.  The difference between an Art and a Science is that in the science everything is replicable exactly, every single time that you do it.  And art is not.

Generating leads is not always identically replicable. This is because markets change, economies evolve, your product or service may differ; the needs of your customers and prospective customers may be altering over time.

This does not mean that it is impossible to create a replicable process. But it does mean that you must acquire more skill than just following a series of “paint-by-numbers” tasks.

But you knew that didn’t you?

A business process gives an outcome

Let’s begin with working out the different steps that lead to an outcome.  I’m going to give you an example from my own

BNI logo

BNI logo

business here. It’s Wednesday morning at 7 AM. I am in a cafe with a group of 32 other trusted business individuals who are all working to help me generate leads for my business. The group is called Business Networking International. We meet once a week in order to do our best to help each other win more customers. How we do it is a straightforward, replicable business process.

It’s a methodology developed by Dr Ivan Misner.  He found it to be effective and set up a network. He’s grown it to over 180,000 members in many countries across the world. It is a tried and tested methodology for business owners to find a group of other business owners whose business is to help you find leads for your business.

Sounds extraordinary? Well it is.

I’m not going to tell Dr Misner’s story here, but suffice it to say at a certain stage in my business I found BNI to be a very useful discipline to help me establish a business process around finding new customers. I commend it to you and suggest you go and research the organisation today; their website is www.bni.com.

The new business development 8 step methodology is a process

8 step new business process. Step 1 Who are you?In order to make a process you first need to ensure that you’ve got all of the component parts lined up and ready to work I will say that step eight is the actual process because you string together all the components.

Step one is Who are you and what do you do? and that’s the topic up next.

Leads tracking spreadsheet sample

The Art and Science of Generating Leads

Many business owners tell us that they want more inbound leads and enquiries for new business.  We know exactly how to do it AND we’ve been practicing what we preach for years.  Here is the proof – our own data month by month of enquiries to buy Creative Agency Secrets’ services.

Leads tracking spreadsheet sample

Leads tracking spreadsheet sample

Today we’re announcing a webinar that shows you exactly HOW we do it, so you can learn to do this for yourself.  February 10th 2016.

The art and science of generating leads Event Sign up

The art and science of generating leads results in a new business development plan.  That’s a month by month chart of activities, all oriented around starting conversations that lead to paying clients.  And on this 90 minute webinar I am going to show you HOW to do it and then how to MAKE IT HAPPEN.

Creative Agency Secrets are experts in proactive execution marketing.  This is the technique that builds up your business profile which creates leads which become enquiries which become sales.  It’s a continuous cycle. 

Sounds simple – but most business owners do not know HOW to do it. 

This workshop is for business owners and managers who are responsible for finding new clients and growing revenues.  It will show you the practical, tried and tested techniques that the Creative Agency Secrets team uses.

Here’s a sneak preview of what you will learn:

  • How to create a unique company profile.
  • A check list of marketing activities.
  • New business pipeline analysis.
  • What you need to do to get better known in your industry.
  • Learn relationship building for getting and keeping long term clients.
  • How to spot opportunities for new business sales.
  • The business process that delivers leads.
  • What to measure to track progress.

Don’t take our word for it…

“I thought it was great, enlightening and thoroughly enjoyed the ideas. I also appreciated all the little things that can be done and those things that don’t take money but have a big impact. It was great and I thoroughly would recommend it to all business owners looking to expand business online.”

Julie Soboil, co-owner, Hushamok

“The business sessions with you were very good – reinforced my thinking but was given expert and very helpful and thoughtful information for me to digest. Although I am very aware of the importance of social media, I also realise that I am behind in using it so need to make time to get up to speed.”

Helen Mitchell, Managing Director, Anti-aging World

Register for the event by clicking any of the links to The Art and Science of Generating Leads

Tickets are Free

And we are offering two different tickets – Attend Live and Watch Later.  Both require you to sign up for February 10th 2016 event.

Event timings

10th February 2016 times in different country / locations

  • New Zealand 10 February 12 pm midday
  • Australia NSW/VIC 10 February 10 am 
  • Australia QLD10 February 9 am
  • United States PST 9 February 3 pm
  • United States EST 9 February 6 pm
  • United Kingdom 9 February 11 pm
Business Relaunch

Business not working effectively? Have you considered a business relaunch?

If your business isn’t working as effectively as it once was, a business relaunch might be for you. Relaunching a business is a proactive decision taken to ensure that your business stays relevant and engaging in this new fast-paced, dog eat dog world. If a business is relaunched successfully, it can shed its old, ineffective face – and usher in it’s new, more successful era. Here are our tips for business relaunch, to make sure you nail it.

Our Tips for a Successful Business Relaunch

Do Your Homework

The first step of any major change is to work out what isn’t working. Analyse your business, and work out what was effective, and what wasn’t. Recruit someone to give you a hand with this; preferably someone unbiased who won’t sugar coat the truth. From here, go deeper and work out why your business wasn’t working; have your customers changed? Has your market changed? Is your product still what it once was? This is the defining moment of a relaunch decision – carry it out accordingly! Having extensive knowledge of both your own business and the wider market is key to a successful relaunch.

Learn from your Mistakes

Now that you know what wasn’t working and why, it is time to make some changes. In front of you there are two ‘piles’: the good things and the bad. Keep the good things – be it your software, product, or even your business cards, and take the lessons from the bad things. These lessons are the most important part of a relaunch – learn from, and don’t forget them. Make positive decisions based on what you learned – this is where your business has its grand rebirth – it is a landmark moment. You have an effective business again – go you.

Spread the Good Word

Now you effectively have a new business – but no one knows about it. This is your time to share your business with the world (again). If you can signal the relaunch of your business with an event, and promote it in such way as to get people talking about it, you’ll put yourself in a strong position to start well. Your main aim here is not only to promote your business, but also to differentiate it and shed the image of the old one. If you can express the fact that your business is leaner, meaner, (maybe cleaner and greener), and here to stay – then you might be onto a winner.

Want to read more?

This article focuses on business relaunch options, and introduces the concept of pivoting your business
While slightly older, this article shares some fantastic war stories of businesses that have relaunched.
Look here for a quick relaunching guide from Marketing Donut.

Job sheets and accounts software for tradesmen

We get asked all sorts of things by clients and this morning an electrician startup asked us

“Got a recommendation for a job sheet and accounting app that also incorporates inventory management?”

We did some research among our clients and contacts and found two options for them to check for inventory management and time management.

Two videos for you to watch
Contact Bevan at Jobsheet App [email protected] for more information
Jobsheet app is used by David Mortimore at Precision Plumbing  he’s used it for a few years and has 6 guys on his team.
Rowperfect is a client who uses the new Xero inventory system and it works fine.
And when you’re ready for marketing advice for tradesmen – give Creative Agency Secrets a call!

New discovery regarding Google PageRank

Why Google PageRank may differ

The other day we noticed that one of our client’s Google PageRank suddenly dropped. The reason we noticed that was because we did a search on CheckPageRank to see how their website matched up. With a quick search on the Google FAQ page we found out that the reason to the major drop was that Google PageRank only updates a few times a year, and on that particular occasion something must have happened (such as their tracking code going haywire).

What is Google PageRank?

In short words, it is a tool that calculates the importance of a webpage based on things like how many links the webpage has pointing back to the page. PageRank is the number that Google assign to the website and the websites with higher PageRank numbers are more likely to end up on the top of Google search results. The rank is scored our of 10, with 1 being the lowest and 10 being reserved for the likes of Google, Facebook and YouTube.

Updating Your PageRank

With some further research we found out that you can automate updating of your website’s Google PageRank by adding a Google PageRank Button/Icon to it. These add-ins are more trustworthy and frequently updated than relying on Google PageRank alone to find and rate you..

How do I apply for the Google PageRank Button/Icon

You can easily get the Google PageRank Button/Icon here and insert it into you website. If you’re just looking to see your current PageRank though you can enter your website domain name in the white box and click generate, with the details appearing below.

We did a quick search on how our website is ranked and you can see the result: 

 

CAS PageRank

 

 

 

 

Business & Marketing Tip: Following up with leads and relationships

A mutually beneficial client winning strategy

Marketing education is a big part of our overall new business strategy. At Creative Agency Secrets we strive to find ways to connect with our potential clients and be a part of their marketing success whether they work with us or not. We hold complimentary marketing management and idea calls, host free marketing seminars, create appraisals for websites and so on. But what makes it all work is our ability to follow up with the people we meet and educate. It’s one of our core lead generation and client winning strategies, and it could work for your business as well.

What following up does for your business

Staying connected develops relationships between you and your prospective clients or friends. This means you build up a network of people who can use your services, direct you to new clients and endorse your work.

Here’s a case study of a sports equipment online retailer we manage marketing activities for called Space Saver Rowing Systems. The client was so impressed with our work that when their manufacturer started looking for marketing assistance, the client directed them to us.

In another example, we worked with Zeald website designers to host a free marketing event. From that connection we gained several new clients, among them – European Auto Spares. We followed up with them individually after the event.

We’ve got loads of these stories and all because we helped our contacts in their endeavours and kept up communications with them.  In short, following up with people can net you leads and create a healthy flow of revenue for your business.

relationships casKeep the relationship flowing: the different ways we follow up

Meeting summaries for prospective clients – summaries are quite common, usually in the form of a dreary PDF or bullet-pointed word document. Along with that, we like to include anecdotes or a friendly sentence relating to something new we learned about the prospective client from that meeting. This gives those who joined the meeting more reason to read the email and even better, a reason to reply. To the right an example of a regular email following up a business meeting.

Something that we love to include in these that makes all the difference, is a link to one of our helpful blog posts or free eBooks. We look for a related topic in the email, then link a keyword or two and mention it may help. For example, if the email pertains to construction an email campaign, we might link to our cold emails eBook!

Newsletters – if you run a regular newsletter about your personal or company activities, invite your contacts to it. Make sure first that they’ll get something out of your blog posts and focus on explaining that to them. Newsletters don’t only inform, they help keep you and your business in the minds of others. This can make the difference between whether or not they think of you when new work arises. For an example, sign up to our newsletter list and see what you learn.

Related business – categorise your past clients and business friends by business type. This lets you update contacts in different industries on related updates to your activities or information you find.  To make the most of this, as soon as you form a new business relationship you should create a related industry update alert via a tool like Google Alerts. This way you’re following the industries most related to your activities and the alerts remind you that you have a connection to that industry. Then you can report any exciting news you find straight to them.

Us? Well, we’ve created our subcontracted services listing for exactly this reason. It’s an activity we do whereby we list all the work we can’t do or isn’t related to our services, and those listings get picked up by other businesses with the right set of skills for the job. It’s a fairly simple information sharing activity but with huge potential impact. As a result, people loves connecting with us.

Follow themif you keep up to date with the activities of your contacts you can provide more relevant input or updates. This is another exercise making sure you keep your follow ups linked to you with context as opposed to random email drops asking them how they are.

Daily tasks for this would include reading LinkedIn status updates. Weekly or monthly tasks include reading your contacts’ newsletters. One way we keep up with our industries and clients is by setting Google Alerts searching for company names. We also set an event on our Google Calendar that has a list of company websites and blogs to read up on in the description.

In Summary

Be diligent and consistent when you’re following up with people. Sometimes they are busy or skip emails, life gets in the way. Keep trying while not being too aggressive and you’ll grow on the minds of your clients and leads. Change up your approach to be more informative if a friendly nature doesn’t catch their eye. For example, you could direct them to tools or blog posts that will directly improve their way of business or provide them with a new opportunity. We posted up several examples of catch up emails and following leads through email that we’ve written previously to help you on your way.

Many of these ways to follow up with contacts can fit into your day to day activities, especially if you’re a marketing agency like us. If you spot yourself working on something that could help out some of your business contacts, send them an email and keep up to date. But more importantly – keep your business in their minds, and leading with a positive impression.

 


The blue icons opposite are part of our 8-Step New Business Development Methodology.  6 Create Opportunities icon5 Relationship Development icon

Click each icon to find more blog articles on the topic – educate yourself in modern marketing

 

 

Cluetrain Original

Cluetrain has New Clues – time for newbies to read the original!

I listened to the FIR podcast #790 and found that Cluetrain has been updated!

Cluetrain Original

Cluetrain Original

New Clues published in January and numbers 52-67 apply to our marketing communications world in particular. [see below]
Oh, and also pay attention to number 100
You want to know what to buy? The business that makes an object of desire is now the worst source of information about it. The best source is all of us.
It will be hard to adhere to them – because marketers are busy fouling their own nest, much as we did with banner adverts, SEO and oh-so-many other internet tools which we over-exploited so the makers ended up changing the rules to exclude our actions.
Seems to me ever more of a message about the quality of content, ease of discovery and honesty of presentation.

Your marketing strategy for 2015

If your marketing strategy for this year even remotely resembles what you did for the past 5 years tear it up.  Forget it.  The businesses who will thrive understand Cluetrain, they present their wares at least in part in a Cluetrain-format and will reap the $$ rewards accordingly.
Just call us if you think you want to change and don’t know how.

Rant over.

Now, what do you think?
I’m going to get my whole team to read Cluetrain original next week as their homework!

New Clues for Marketers

The New Clues that directly relate to the practice of marketing. Numbered from the original. Read more