I think businesses should take new year resolutions as seriously as business planning.
Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days.
Organisations could do well to think up their own new year [...]
Continue reading about Does your business have a New Year Resolutions shortage?
I had a great chat with Caroline Bottomley at Tuttle last week. She runs Radar Music Videos .
I am giving her some advice on business development for her business as she wants to become the go-to website for indie music videos. However, I also said that I'd tap the power of the network and get [...]
New business models for Creative Agencies continues to fascinate me.
Seth Godin summarises four elements of a business model or architecture as
1. What compelling reason exists for people to give you money? (or votes or donations)
2. How do you acquire what you're selling for less than it costs to sell it?
3. What [...]
Having successfully started your recession business development plan with Lead Generation the next step to take is to examine the companies and consumers that you are targeting.
Keep a narrowed focus on the companies that are most likely to buy from you.
Review all customers over the past year and categorise them by value (how much [...]
Continue reading about Top tips for biz dev in a recession Part 2. Focus on your Targets
I have just had a conversation with a prospective client, Clive Robinson from Experiential Agency, The Factory Live .
During our chat, I tried hard to check that Clive had established a solid process for business development for his organisation. It was clear that he has really strong sales skills, the collateral was all in place [...]
Continue reading about Check your biz dev process is working
Just had a good chat with Andrew about hiring new biz people.
The gist was that most businesses get to a size when the MD can no longer do all the biz dev work alone. What do you do next?
Options include:
train up a graduate
hire an experienced person with 3/4 years in the industry
My views were nicely [...]
Doing ongoing research into less well-known places where agencies can go for help finding leads for new business pitches
Creative Brief – £300 bare minimum and £2,500 for the 2 Case Study package up to £4,500 for 10 case studies …. and when I searched on copywriters in London and South East there were none [...]
I have been invited by Designer Breakfasts to lead a "brunch workshop" on 17th April
They are running a series of events to help design businesses improve their skills in getting new clients.
the first event was Sir George Cox talking about the future for design businesses; then Frances Hinton on how to [...]
A former client, Onzo , has successfully raised venture money and orders worth £9m. more here
sadly nothing on their own website….
Onzo is a data systems development
business, with specific intellectual property relating to the
development of display devices thatsupport smart metering systems.
Scottish
and Southern has also placed initial orders worth over GBP 7 million
with Onzo for [...]
