I think businesses should take new year resolutions as seriously as business planning.
Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days.
Organisations could do well to think up their own new year [...]

Continue reading about Does your business have a New Year Resolutions shortage?

rebecca on May 8th, 2009

I had a great chat with Caroline Bottomley at Tuttle last week.  She runs Radar Music Videos .

I am giving her some advice on business development for her business as she wants to become the go-to website for indie music videos.  However, I also said that I'd tap the power of the network and get [...]

Continue reading about Music marketing ideas wanted!

rebecca on May 8th, 2009

New business models for Creative Agencies continues to fascinate me.

Seth Godin summarises four elements of a business model or architecture as

 1. What compelling reason exists for people to give you money? (or votes or donations)
   2. How do you acquire what you're selling for less than it costs to sell it?
   3. What [...]

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Having successfully started your recession business development plan with Lead Generation the next step to take is to examine the companies and consumers that you are targeting.

Keep a narrowed focus on the companies that are most likely to buy from you.
Review all customers over the past year and categorise them by value (how much [...]

Continue reading about Top tips for biz dev in a recession Part 2. Focus on your Targets

rebecca on October 21st, 2008

I have just had a conversation with a prospective client, Clive Robinson from Experiential Agency, The Factory Live .

During our chat, I tried hard to check that Clive had established a solid process for business development for his organisation.  It was clear that he has really strong sales skills, the collateral was all in place [...]

Continue reading about Check your biz dev process is working

rebecca on August 12th, 2008

Just had a good chat with Andrew about hiring new biz people. 

The gist was that most businesses get to a size when the MD can no longer do all the biz dev work alone.  What do you do next?

Options include:

train up a graduate
hire an experienced person with 3/4 years in the industry

My views were nicely [...]

Continue reading about Hiring new biz people….or not?

rebecca on May 27th, 2008

Doing ongoing research into less well-known places where agencies can go for help finding leads for new business pitches

Creative Brief – £300 bare minimum and £2,500 for the 2 Case Study package up to £4,500 for 10 case studies …. and when I searched on copywriters in London and South East there were none [...]

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rebecca on April 1st, 2008

I have been invited by Designer Breakfasts to lead a "brunch workshop" on 17th April

They are running a series of events to help design businesses improve their skills in getting new clients.

the first event was Sir George Cox talking about the future for design businesses; then Frances Hinton on  how to [...]

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rebecca on March 31st, 2008

A former client, Onzo , has successfully raised venture money and orders worth £9m. more here

sadly nothing on their own website….

Onzo is a data systems development
business, with specific intellectual property relating to the
development of display devices thatsupport smart metering systems.
Scottish
and Southern has also placed initial orders worth over GBP 7 million
with Onzo for [...]

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rebecca on December 30th, 2007

Continue reading about Blonde, beautiful and bright?