We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]
Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the past seven weeks I’ve covered six steps that can transform your search marketing campaigns into lead- and revenue-generating machines. We’ve come to the final step: Step 7: Do it all over (and over) again! SEO and PPC are [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 6: Clean up your Research with negative Keyword Discovery Last week’s email covered the importance of prioritizing workflow [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 5: Focus on your top Keyword Performers Web analytics are a window into your search campaigns’ performance, and [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. He is outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step 4: Monitor Your Results You’ve done your research, and you’ve put your keywords to work on your website [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc He will be outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Last week we covered the importance of keyword grouping for more efficient, organized keyword research. We’re getting [...]
This is a guest blog by Larry Kim, Founder & VP of Product Development. WordStream Inc. Over the next seven weeks, he will be outlining seven highly effective keyword research tactics that will help you generate more leads and sales from your search marketing campaigns. Step One: Start Broad. Whether you’re launching a new website or optimizing [...]
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