Business development process for the FutureAgency Why is your client or prospect listening to you talk? Why have they agreed to meet you or requested a proposal? Hopefully they think you can deliver the goods and improve their business’ sales line. The FutureAgency will get more business direct without pitching in a competitive situation You [...]
Today we start a blog post series writing about the new business models available for creative marketing agencies. The times change so fast that it may feel too late to change your organisation to a new business model. But it is not. Do Agencies need a new Business Model? Back in the early 2000s I [...]
Yesterday we launched into a new interview with Paul Roetzer about his book, The Marketing Agency Blueprint. In the book you use the phrase “Hybrid agency” – is this commonly used? It’s not yet common. There’s another PR book coming out describing us as hybrid professionals which I have read a preview. But I do [...]
Image by tapioliller via Flickr hi Ya'll my name is Henriette Weber. I am a close-to-but-not-yet 30-ish woman who lives in Copenhagen, Denmark. Now, when I found out that Rebecca needed a guestblogger on creative agency secrets I really wanted to chip in, both because I really enjoy reading Rebecca's blog – but also because [...]
The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there. But what if you could completely redesign your job so that half of your activities were taking place using internet tools? What [...]
New business models for Creative Agencies continues to fascinate me. Seth Godin summarises four elements of a business model or architecture as 1. What compelling reason exists for people to give you money? (or votes or donations) 2. How do you acquire what you're selling for less than it costs to sell it? [...]
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