We have set up several auto-responders for clients recently. We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]
As marketers we are well known for our planning skills- and nothing helps more when preparing for an event than making lists. Lots and lots of lists. Events can potentially be one of your largest marketing spends throughout the year, so when making such a big investment it is key to be organised and prepared. [...]
Cambridge Judge Business School's Centre for Entrepreneurial Learning does an annual residential course called "Igniting Enterprise" It's a all-you-need to get started course where the attendees are expected to come with an idea for a new business that they can use as the model for all the lectures. I think the focus is on [...]
How to do big things in the shortest time possible. Mike Cassidy – serial entrepreneur [and very rich man]. Kelly Lewis – geekbrief TV host Evan Williams – Founder of blogger, twitter Tim Ferriss – author The four hour work week. the book hit the tipping point at SXSW last year…. Key learnings: Do usability [...]
I went with Caroline Lashley to the Bank of England’s quarterly inflation report briefing….. great venue the Bank – I browsed round the museum while I was waiting. It’s free and has some great curios from the past. What made me smile was the leaflet they gave me about the Bank “The Bank issues banknotes. [...]
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