Migrating your marketing online and integrating new elements of social media into a traditional brand strategy is not easy.  Today we showcase a client and their challenges and a book and a blog post.  Together they give you the one principle you need to write a B2B online brand strategy. How to get customer community integrated into your [...]








So, do you know how to to hack a Facebook welcome tab as a landing page?  No?  Not to worry, neither did we.  By learning on our feet and just going for it, we more than quadrupled the number of likes for a client’s Facebook page in 24 hours. Here’s how. We had a client [...]








We have set up several auto-responders for clients recently.  We like them because they encourage prospects to trust you with their email address, you can build communication ‘trust’ with the reader over time by delivering value in every message and it is acceptable to include some marketing messages within your series. If you have a [...]








As marketers we are well known for our planning skills- and nothing helps more when preparing for an event than making lists. Lots and lots of lists. Events can potentially be one of your largest marketing spends throughout the year, so when making such a big investment it is key to be organised and prepared. [...]








I had a great chat with Caroline Bottomley at Tuttle last week.  She runs Radar Music Videos . I am giving her some advice on business development for her business as she wants to become the go-to website for indie music videos.  However, I also said that I'd tap the power of the network and [...]








I am off to Cass Business School in the City on Friday night for a 'big ideas' thinking session.   [@Dougald you must come along...] Using the we20 forma t, the group will be trying to  talk about the issues and come up with some potential answers. Founders of the we20 project will be on [...]








Cambridge Judge Business School's Centre for Entrepreneurial Learning does an annual residential course called "Igniting Enterprise"   It's a all-you-need to get started course where the attendees are expected to come with an idea for a new business that they can use as the model for all the lectures.  I think the focus is on [...]








How to do big things in the shortest time possible. Mike Cassidy – serial entrepreneur [and very rich man]. Kelly Lewis – geekbrief TV host Evan Williams – Founder of blogger, twitter Tim Ferriss – author The four hour work week. the book hit the tipping point at SXSW last year….  Key learnings: Do usability [...]








I went with Caroline Lashley to the Bank of England’s quarterly inflation report briefing….. great venue the Bank – I browsed round the museum while I was waiting. It’s free and has some great curios from the past. What made me smile was the leaflet they gave me about the Bank “The Bank issues banknotes. [...]








When top bloggers complain publicly about not being able to work or use a bit of software, it is clear that the world will quickly try it for themselves, and spread the word. i am not a techie… but I am reasonably competent at using technology. But long ago, I learnt to apply the “David [...]