Archive for the ‘Business’ Category

Sunday Times - rising media stars

Tuesday, March 25th, 2008

Reading the Busienss section yesterday evening… these are the people listed as the Media Industry's rising stars: top 40 under 40.

These ones interest me:

  • Ajaz Ahmed, Founder an dchairman of AKQA
  • Michael Birch, co-founder of Bebo
  • Neil Chugani, FD BBC Worldwide [my interest is more in his former international rowing career!]
  • Nick Gregg, Founder of Strategy Eye
  • Nick Green, CEO, Tangent Communications [a former client of mine!]
  • Rob Horler, Founder of Difiniti
  • Debbie Klein, CEO, WCRS
  • Saul Kelin, Partner of Index Ventures
  • Richard Moross, Founder Moo.com
  • Slexander Northcott, Founder of Gorkana 

SXSW - The Web Agency: There Will Be Blood

Tuesday, March 11th, 2008

Peter Eckert, projekt202

Chris Bernard, Microsoft

Kevin Flatt – Tribal DBB [agency of the year]
Brooke Nonberg – Pixel
Garrick Schmitt -Avenue A Razorfish
[I came because this session is supposed to be about the intersection of the traditional agency and the new online agency and how they and clients transition].

PE - if you are nimble it’ll be easy to move to this new paradigm.  The culture is changing and the internet is becoming mainstream and so this is the key for agencies with specialisations that fill a niche but others will find it hard to move out to this space.

CB – Any creative route or client if you don’t understand it you will risk falling behind and your voice stops being heard.  Step out and learn – recipe for continued evolutionary success.  

PE -it is going to be very hard to stay up with all the new social media outlets / trends…
BN – it comes down to ideas, she has seen powerful things from unexpected agencies.  There are wonderful things out there.  Either you have the client relationships and ideas or you let politics get in the way.   The team works hard together.
KF – Tribal was born out of DBB and the changing environment.  Because it is part of an organisation with a long history there was a lot of learning, transferred over.  Our medium is digital but we aren’t ignorant of the wider world of advertising.  Across all our offices we can see digital and all forms of communication.    The most interesting are the agencies that forget about the medium but focus on the communication and the engagement you seek.
GS – Creative ideas – you need a mastery of the data and the understanding of a user interacts with touchpoints and the influence of each.  How to change message and campaign structure to adapt to each one, and what people are saying online and on Facebook etc.  This medium is still evolving, data and how to make the judgements against it is native to the net and this platform and it will be harder for traditional agencies to apply their skills over to it.

BN – the net is just one channel not ALL the digital channels – there is so much.  The blood will be where people think it’s just about email or a website…. the consumer is moving through all these things all the time, they don’t stop.  There won’t be one single answer.  Authentic conversations within social media channels?  It is a dangerous space to push inappropriately into these channels – social media is something that you need to have a reason to be in… Insights come also from watching what they do as well as data and conversations with real people.   Take the tone and attitude and recognise it’s about sharing freedom of speech not pushing adverts.  

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How to share what I read

Friday, July 27th, 2007

I have a list of clients and contacts who receive emails from me with articles from time to time.  I use Furl to circulate links to these articles.

Let me know if you want to join the list and I can subscribe you or you can sign up yourself.  My id is rcaroe
Here’s how Furl works

How is Furl different than a blog?

This is a good question. Folks who use blogs know that they can
accomplish similar things to Furl using blogging tools (especially with
some customization). But just because something is possible, that
doesn’t make it the right solution to the problem. Blogs are an amazing
breakthrough for personal, digital publishing. If you have something
original/insightful to say, blogs are your voice. On the flip side,
Furl is focused on the consumption of digital media (including blogs).
Many of us read hundreds of articles and other items online that
influence our thinking (or are just amusing). Furl is our memory.
Although Furl has some features that overlap with blogging tools, blogs
and Furl approach Internet content in a fundamentally different way.
Blogs focus on the content you create (which often contains links)
while Furl focuses on the content you consume (i.e. what the links
point to). This is why Furl offers powerful features such as archiving
and full-text search, which apply to the linked page but don’t make as
much sense in the blog space.

We believe that serious bloggers will be some of the biggest users of
Furl. If you consume a lot of information through the Internet (as most
bloggers do), you need a way to "remember" (i.e. save and recall) what
you read, especially the most influential items. If you publish content
in a blog, you already understand the power of sharing your thoughts
with the public. Furl provides a turnkey solution to both of these
needs, allowing bloggers to focus on publishing new content while
saving and sharing their "latest reading" with their community at large.

Non Executive Directors - what do they do?

Friday, July 27th, 2007

I work as a non-executive for a couple of my clients.  I came across this article from the Telegraph in which the differences and similarities of a non-exec and an interim manager are detailed.

detail below.

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Pollen Nation

Thursday, May 31st, 2007

Happy days in sunny Chiswick for my florist client, Pollen Nation.  They have been on the BBC Breakfast show this week - showing how to tie a gorgeous wedding bouquet.  Here’s what Alison said about it.

Last week as part of Chelsea Flower Show, Pollen
Nation were invited to appear in a bridal bouquet feature on live BBC
Breakfast. In true Ready, Steady, Cook style 2 top London florists -
yes one was us - had 30 mins to design and create a bridal bouquet
during the show. Alison’s creation of white phalanopsis and fresh green
roses proved a great success, with the weather girl almost insistent on
taking it home!
Catch it again at:
http://s17420.gridserver.com/pollen-nation_bbc.mov

Pity Pollen Nation didn’t get the on-screen credit the other guy had!

Catch them next at the Grand Designs Show at Excel next week.

      
      

Excitement in Energy

Sunday, May 13th, 2007

This is right up my street…. got a new client (hopefully) in this sector.  We we probably be there.
Energy 2.0

Energy 2.0
is a new energetic series of events in the UK bringing together the
industry innovators, smart investors, forward looking NGOs, strong
government leaders and media organisations who are playing a role in
shaping the next era of energy generation, management and efficiency.

In this the first event of its kind in the UK, Mashup aim is to
bring together senior professional individuals from the ‘cleantech’
industry (including microgeneration & renewables) with their peers
in the ‘Internet’ industry.

Management theory on teambuilding

Tuesday, April 10th, 2007

Now, most of you readers know that I am a enthusiastic rower and sculler.  And here’s a great cross-over article about management theory and team building that is being used by one of the top rowing teams in teh world, Cambridge University, to try and aide its efforts to win the Boat Race.

Mark de Rond, has been following the crew and its professional coaching team for a year for his researches.  He is a Management Theorist at the Judge Business School.  It was Mark who set up the collaboration for his researches.  I expect the book that comes out of it will be very insightful. 

Anyway, here’s the Economist article.

Rhythm and blues

Mar 29th 2007 | CAMBRIDGE


From The Economist print edition

Can voguish management theory help to win a venerable race?

CAMBRIDGE
UNIVERSITY’S “blue boat”, which faces its Oxford rival in the 153rd
boat race on April 7th, glides past the browns and greys of the East
Anglian fenland. The oars cup and spill the water, leaving eight evenly
spaced dimples in the river behind them. Two catamarans track the
boat’s progress. In the first, Duncan Holland, the coach, looks for
flaws in the rowers’ technique. In the second sits a less congruous
figure: Mark de Rond, a management theorist from Cambridge’s Judge
Business School. He thinks this time-honoured contest holds lessons for
business today.

As in any
company, the members of the boat club are torn between competition and
co-operation. Colleagues vie with each other for preferment, yet must
collaborate closely to fend off competition from without. To win a seat
in the blue boat a rower must outshine his clubmates; but to go fast,
rowers must synchronise their efforts with the same people they are
trying to outdo.

On one recent
outing Mr Holland noticed the tell-tale signs of a “rhythm fight”
between two decorated rowers: each was trying, perhaps unwittingly, to
impose his natural tempo on the other. Some coaches might just tell one
to speed up and the other to slow down. But Mr Holland is willing to
try some b-school thinking. So, like the problem-solving circles
pioneered by Japanese steel plants, his rowers are encouraged to spot
and solve such glitches for themselves. “I lead from the side,” he says.

Picking the
best eight from more than 30 hopefuls proved tricky: not all of the
possible permutations added up to the sum of their parts. Jake
Cornelius, for example, arrived from Stanford University as one of the
strongest rowers, but he seemed to upset the rhythm of the boat. So he
was advised to row “anonymously”. As another rower put it: you stand
out by not sticking out.

Dan
O’Shaughnessy, by contrast, may not have the smoothest technique, but
he still belongs in the swiftest boat. A flamboyant character, he gets
the best out of his crewmates, who like to have him around, Mr de Rond
says. Their views were backed by an article in the Harvard Business Review,
which found that workmates prize amiability over ability, preferring
the “loveable fool” to the “competent jerk”. Employees may be reluctant
to admit this, but managers should take heed: teams that like each
other also seem to work better together.

So both
rowers will take their seats in the blue boat next week. The race is
always a test of strength, stamina and technique. But this year’s event
may also show whether some innovative management thinking holds water.

Web 2.0 adoption rates for business

Sunday, March 25th, 2007

Thanks to Nicholas Carr for spotting and linking two reports on Web 21.0 for business.  First Forrester’s survey of CIOs asked about their take-up of six Web 2.0 tools

Fully 89% of the CIOs said they had adopted at least one of six
prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social
networking, and content tagging - and a remarkable 35% said they were
already using all six of the tools.

Pretty much what you’d expect from Chief Technology Officers (who all probably lie a bit to appear ahead of the curve!)  [aside…. I remember in the Wordplex days of dumb terminals and central servers at Edward Erdman when I told the head of IT that a Windows front end for the software suite had been launched.  He knew nothing…. and I got no credit!]

But McKinsey did a wider survey

In January 2007, McKinsey surveyed some 2,800 executives - not just
CIOs - from around the world. It found strong interest in many Web 2.0
technologies but much less widespread adoption. McKinsey also looked at
six tools. While it didn’t include tagging, it did include mashups; the
other five were the same. It found that social networking was actually
the most popular tool, with 19% of companies having invested in it,
followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and
mashups (4%). When you add in companies planning to invest in the
tools, the percentages are as follows: social networking (37%), RSS
(35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%).

So - you know where you can place your company in this list.  BUT….read on, dear reader.

Perhaps the most surprising finding coming out of the McKinsey survey
was that American companies are not poised to be the leaders in
embracing Web 2.0 in coming years. If anything, they’re looking like
laggards.

[I don’t want to say ‘hooray’ but finally we find the "rest-of-the-world" can dominate the Yanks.]  Hooray.  And our chance comes now. 
This bell-curve of adoptions is raging ahead.  Different industries are taking it differently.  I have been working with my clients to get blogs up to speed… the hardest thing is to get them to see the opportunities offered.  And where the benefits will fall.

Any advice for me?

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Wikipedia… I just love you

Saturday, March 10th, 2007

Wikipedia is my key research resource for work and play.  Recently I checked out all the Nobel Prizewinners for Physics, the Olympic medallists for 1956 and what a piece of business slang - inshoring and nearshoring meant.

But I worry about some of the things the organisation behind the site say….. apparently they want to check the credentials of the people posting items onto the site.  Now, correct me if I’m wrong, but I thought the whole point was to allow anyone to post on any subject.  Ergo why check credentials?
It’ll slow down posting speed and will take half the fun out of the whole shebang.

Memo to self… must create an entry about myself before they start checking credentials.  Maybe I won’t.  Well, I am probably the best person to write about myself anyway - so that’ll be fine.  Or will it?!  ;-)