Don’t let your business get lost in the crowd
It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now find them stuffed under uneven table legs or as a booster seat. Today we find what we’re looking for with a click of a button. Does your business stand out?
In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost-effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.
Why updating your information is vital
Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!
Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.
Updated List of Directories
This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.
It’s the only thing standing in between you and your next big client.
NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)
|Localist||NZPages||Verified Local||Yellowpages NZ|
|Search local areas for shopping, restaurants,
things to do, popular services etc.
|Collection of New Zealand websites for any business.||Wide directory of businesses from all around New Zealand.||One of the most popular directory for businesses in New Zealand.|
|NZ LOCALIZER||NEW ZEALAND SEARCH||ENROLL BUSINESS||FINDA|
|A place with many New Zealand companies.||Directory of websites, a search engine and New Zealand articles.||Browse through local businesses and services of New Zealand.||Find anything in New Zealand.|
|HOTFROG||CYLEX||EXPRESS BUSINESS DIRECTORY||ZIPLEAF|
|A place for small business owners to tell the world what they do differently.||Business directory across 35+ countries.||A worldwide directory of businesses where you can update news and information about your products.||Find local companies.|
|Worldwide directory of businesses where you have a wide range of features to promote your business.||Easy-to-use global directory of services and businesses.||Collaboratively edited directory of businesses and places that help you find anything in New Zealand.||A B2B directory site to help you develop your business by generating sales leads.|
|Free and paid memberships available to list your business.||A worldwide directory of local businesses.||An international website where you list products, compare businesses and leave reviews.||A smaller global directory.|
|A review driven site for activities to do on your holidays.||A business directory where you can find many unique sites.||A directory and an online destination for business information.||Business directory to expand your global presence.|
|YELLO YELLO||OPENDI||FIND US HERE||SPOKE|
|Helps local businesses and services present themselves.||Business directory with big coverage in New Zealand.||Global directory of businesses, organizations, clubs, and communities.||Information of over 1.4 million businesses.|
|Find anything from local activities to exotic destinations worldwide.||Add or update your company details on Apple Maps so customers can find you through the app.||Find best places to eat, drink, shop or visit during your travels.||Browse popular local attractions and see what other users think about it.|
|PATHLEGAL||LAWLINK||TOP DESIGN FIRMS||RATEBEER|
|A directory of lawyers around the world.||Create a personal profile and connect with and online attorney network.||Reviews and rankings of design agencies around the world.||Directory of beers, breweries, bars and stores around the world.|