As marketers we are well known for our planning skills- and nothing helps more when preparing for an event than making lists. Lots and lots of lists. Events can potentially be one of your largest marketing spends throughout the year, so when making such a big investment it is key to be organised and prepared. [...]
Interviews are always a nervous ordeal but more often than not a well prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can [...]
Many conferences ask for feedback after the event and the Interactive SXSW one arrived today. As a research survey it was flawed in three ways. First error – question structure Take this example of a question on the first page Overall, how satisfied were you with the information distributed in our print publications? 5= Very [...]
Can you app your way to better health? Of the apps downloaded 26% are only used once and a tiny percentage use them. Few medical apps have FDA approval but they are going to require this – approved ones are airstrip, mobile medical imaging. Are apps changing behaviour? B.J. Fogg @bjfogg Director of the [...]
Imagine a world in which brands tell the truth, advertisers act like publishers and all communication is real-time. Is this world possible? #brandjo Kyle Monson – Editor JWT Brian Clark – President of GMD Studios Bob Garfield – Advertising Age David Eastman – CRO JWT North America Shiv Singh – Head of digital, Pepsico Eastman: [...]
John Pettengill #OMGdiabetic I am a diabetic and I live with a chronic disease. 25.8 million in the US today. A diabetic looks at each meal as a carbohydrate count with high/low glycemic index. You are thinking about yoiur condition all day long and we know why lab values like A1C are important. Some [...]
Preparation is key to getting the most out of any conference or seminar you attend. But it’s often hard to make this work for busy executives. Enter EventExtra. A new service from Matt O’Neill [he's the person who introduced us to our Guest blogger, Paul Foley] EventExtra’s sole purpose is to help conference participants be better [...]
SXSW panel promotion is a serious business especially for creative agencies who want to advance their business cause by being on stage at this key annual gig in March. The team behind the #kebab panel (hijackers from last year’s event) want to ‘grow up and formalise’ their appearance and so submitted a panel proposal for [...]
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