5 Tips on how to beat a video conferencing interview
Interviews are always a nervous ordeal but more often than not a well prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can [...]
By Rob Lane Friday May 13, 2011
SXSW Feedback – poor to dreadful. How was yours?
Many conferences ask for feedback after the event and the Interactive SXSW one arrived today. As a research survey it was flawed in three ways. First error – question structure Take this example of a question on the first page Overall, how satisfied were you with the information distributed in our print publications? 5= Very [...]
By rebecca Friday March 25, 2011
Health: is there really an App for that?
Can you app your way to better health? Of the apps downloaded 26% are only used once and a tiny percentage use them. Few medical apps have FDA approval but they are going to require this – approved ones are airstrip, mobile medical imaging. Are apps changing behaviour? B.J. Fogg @bjfogg Director of the [...]
By rebecca Sunday March 13, 2011
Brand Journalism: The Rise of Non-Fiction Advertising
Imagine a world in which brands tell the truth, advertisers act like publishers and all communication is real-time. Is this world possible? #brandjo Kyle Monson – Editor JWT Brian Clark – President of GMD Studios Bob Garfield – Advertising Age David Eastman – CRO JWT North America Shiv Singh – Head of digital, Pepsico Eastman: [...]
By rebecca Saturday March 12, 2011