Brand Journalism: The Rise of Non-Fiction Advertising
Imagine a world in which brands tell the truth, advertisers act like publishers and all communication is real-time. Is this world possible? #brandjo Kyle Monson – Editor JWT Brian Clark – President of GMD Studios Bob Garfield – Advertising Age David Eastman – CRO JWT North America Shiv Singh – Head of digital, Pepsico Eastman: [...]
By rebecca Saturday March 12, 2011
How many Rungs?
How many Rungs do you have to climb? social change and the engagement ladder. #howmanyrungs George Weiner Dosomething.org @georgecaweiner. Engaging with young people (3 rules are no money, no cars no adults!). They measure ‘actions’ not slactivism ‘likes’. Their model is a 15/17 to 25 year olds presidents / VPs, Following, Slackers. Focus is [...]
By rebecca Saturday March 12, 2011
OMG my pancreas just texted
John Pettengill #OMGdiabetic I am a diabetic and I live with a chronic disease. 25.8 million in the US today. A diabetic looks at each meal as a carbohydrate count with high/low glycemic index. You are thinking about yoiur condition all day long and we know why lab values like A1C are important. Some [...]
By rebecca Saturday March 12, 2011
How to benefit from conferences you attend
Preparation is key to getting the most out of any conference or seminar you attend. But it’s often hard to make this work for busy executives. Enter EventExtra. A new service from Matt O’Neill [he's the person who introduced us to our Guest blogger, Paul Foley] EventExtra’s sole purpose is to help conference participants be better [...]
By rebecca Monday January 31, 2011