Peter Eckert, projekt202 Chris Bernard, Microsoft Kevin Flatt – Tribal DBB [agency of the year] Brooke Nonberg – Pixel Garrick Schmitt -Avenue A Razorfish [I came because this session is supposed to be about the intersection of the traditional agency and the new online agency and how they and clients transition]. PE – if you [...]
How to do big things in the shortest time possible. Mike Cassidy – serial entrepreneur [and very rich man]. Kelly Lewis – geekbrief TV host Evan Williams – Founder of blogger, twitter Tim Ferriss – author The four hour work week. the book hit the tipping point at SXSW last year…. Key learnings: Do usability [...]
Key learnings: Old media is giving out a strongly negative message about new media. Learning teamworking and collaboration are key skills for work in the future. TV in future where online has more depth than the broadcast show. Why Obama uses the language of 'we' versus Hillary's language of 'I'. Video games may be the [...]
Key learning: Community is Grown not built. “building community” is for architects not online. Read the wisdom of crowds. And build the tools people can use and trust them to use appropriately. You may remember Fray from very old web. Derek started it in 1996 as a live story telling site. Each story ended with [...]
They wrote a book, called Web Design for ROI. Key learning from this session: Judgements made are very quickly online. Improved design can make users take more actions that you want them to do. Small % improvements can lead to significant ££$$ revenue growth. Reasons for writing it – frustration… the business case and the [...]
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