How to use a relationship to win new clients
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
By rebecca Tuesday June 28, 2011
Advice on misinterpreted messaging
Peter Bregman writes on the HBR blog about the importance of correct interpretation of communications – the message versus the “package” [or medium IMV]. Helpfully he gives four steps to follow which will help you to make the best of poor communication situations: 1. Notice. Anytime you feel a negative emotion about something said or [...]
By rebecca Friday December 3, 2010
Cluetrain celebrates 10 years – so what next?
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
By rebecca Thursday June 18, 2009
Update on Intuit / Quickbooks debacle
I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]
By rebecca Thursday February 5, 2009