The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]
Continue reading about Update on Intuit / Quickbooks debacle
Image by Carlo Nicora via Flickr Building on traditional views of Britain as a country that grinds inexorably to a halt when any adverse or strange weather event occurs (snow, leaves falling) I want to reflect on yesterday. In our village it was gloriously chilly and we had a good East Anglian snowfall straight from [...]
Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]
Continue reading about ICA leads social media sharing for Shirky speech
a nice little interview summary from #Amp08 Three questions 1: What’s good about the event today? 2: What’s bad or the downside about this event? 3: What would you like to see happening in the future? Nicely put together by Penny Jackson Thanks to Carl Jeffrey for letting me know they were up! Bookmark to: [...]
Was browsing around the Jiglu website and decided to actually read the terms and conditions of service docuemtns. What a surprisse. Written in normal language with careful explanations about how they will and won't serve you and use your information. Here's an extract. We are very conscious that most people are asked to click on [...]
One of my clients just got their very first email newsletter from a supplier. Oh my goodness, it is so DULL. Here's the opening paragraphs Welcome to the first edition of XYZ's Connections e-Newsletter, designed to provide timely information and tools to help your business run more efficiently. The cornerstone of our first issue is [...]
Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions). Bloggers reactions: FreshNetworks' Helen Trim Charlie Robertson of Red Spider Quentin Boyes of Honeycomb Software Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception. Bookmark [...]
Continue reading about Videos from event, “Should Brands be Broadcasters?”
I am hosting my third breakfast event. "Should Brands be Broadcasters?" on Wednesday 18th June, 2008 at One Alfred Place I run these breakfasts in order to showcase new ideas and innovative marketing thinking. Past speakers include Adriana Lukas on Social Media and Mark McGuinnes s on the Enneagram. Three speakers will give their unique [...]
Continue reading about Come to Breakfast and debate “Should Brands be Broadcasters?”
I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model. Definition of a CA is An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network [...]
Continue reading about The Agency as Community Facilitator – a new biz dev mode or future reality?
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