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Was browsing around the Jiglu website and decided to actually read the terms and conditions of service docuemtns. What a surprisse. Written in normal language with careful explanations about how they will and won't serve you and use your information. Here's an extract. We are very conscious that most people are asked to click on [...]
Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions). Bloggers reactions: FreshNetworks' Helen Trim Charlie Robertson of Red Spider Quentin Boyes of Honeycomb Software Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception.
I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model. Definition of a CA is An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network [...]
[I only caught the end of this talk because I got lost trying to find a way up to the 4th level from the 3rd (don't ask it really did happen!) and Dierdre Walsh was sitting by the door and sent me her notes. Cheers, Dierdre] Overview: Marketers can no longer interrupt users with advertisements [...]
Key learning: Community is Grown not built. “building community” is for architects not online. Read the wisdom of crowds. And build the tools people can use and trust them to use appropriately. You may remember Fray from very old web. Derek started it in 1996 as a live story telling site. Each story ended with [...]
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