Rob Lane my colleague recently wrote a first draft of a new proposal for a client brand and I was delighted that he chose to insert a new section header, “Your responsibilities”. Imagine an agency telling a prospective client – not one we’re working with already – that they had to actively participate in delivering [...]
How to buy web design servies is a particular skill. And a difficult one to keep up to date because few companies buy more than once every 3 years (or more). Staying current with procurement purchasing and how to assess a supplier of web design can be short-circuited by reading Lance Wiggs’ excellent quick assessment [...]
Tripp was a commenter on a blog we follow and we got to asking each other questions and answering them on the question stream – this led, inevitably to an offline connection – here’s what we discussed. Tell us about how you think agencies should get paid? We have some views on agencies and compensation….I [...]
One of the buzz marketing phrases doing the rounds is “Inbound Marketing” and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]
Ben Wightman is a senior PPC specialist with Latitude Group. We first heard him on the Digital Marketing Podcast – Ben has written a report for Latitude every quarter for the past 2 years about mobile marketing. Ben kindly skyped an interview with us about the report: How did you end up working in an [...]
Is it appropriate to ‘mark up’ services? My personal view about how to justify marking up services to sell to clients is this. If you have invested time and money researching the service, learning how to use it and how best to integrate it into marketing campaigns then it is legitimate to charge your clients [...]
Recurring, diverse revenue streams underpin the successful agency. Being exposed to a single large client is well-known as a fundamental mistake for agencies. I had a consulting client who spent a year executing a new corporate identity for a UK Building Society Bank. Within 4 weeks of it’s launch and roll-out nationwide, the outfit had [...]
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