rebecca on February 8th, 2010

B2B recruitment is an area where it is easy to forget the importance of branding and corporate communication.  Nowadays you can find out loads about what it’s like working for a company online – and mostly through non-official sites.
I was really pleased to read this post from Jeffrey L. Cohen in which he interviews Laurie [...]

Continue reading about What’s it like applying to work for your company?

rebecca on December 14th, 2009

Finding people online is getting easier.  We have written before about ways to list yourself and your company – I was reviewing our incoming links and found 123People website.
it trawls social media and other sites looking for christian name + surname references.  So I did a couple of searches
Rory Sutherland – nice spread of links [...]

Continue reading about Neat people search site

rebecca on December 4th, 2009

Yesterday we wrote about how excited we are about reverse IP mapping.  This is the second post in a series that explains what it is, shows screen shots and does a brief product appraisal.  More on Monday.
What the tech looks like
Using the raw data of IP addresses and registered WHOIS companies the technology solutions create [...]

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rebecca on October 27th, 2009

I was trained as a Geographer in college.  And although considered by many to be a bit of a “non-subject” (unless you want to teach) there is one core concept that Geographers lead the world on and has helped me out throughout my working life.
A multi-disciplinary approach to problem solving.
This means that instead of assuming [...]

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rebecca on October 22nd, 2009

JUst got this through the mail from the nice Digital Britain folk.
It’s another version of crowd-sourcing great ideas but with some strong funding and a great brand behind the programme.
So if you are a genuinely “ideas led” agency come up with a couple of goodies and let’s see if you can get a slice of [...]

Continue reading about Open Innovation project £100k up for grabs

rebecca on October 19th, 2009

Help is needed:
Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry.
I’d like to give them a decent informational talk with a bit of humour thrown in.
Here’s the brief.
You may remember we met back in the Spring and amongst other things I mentioned that I may run a [...]

Continue reading about Giant Disconnects of Today – job titles versus reality

rebecca on October 14th, 2009

Tim Reid’s a great creative mind with whom I’ve collaborated in the past.
He just posted a question on LinkedIn and it deserves answers – can any of you help?
There seems to be a huge range of creative briefing forms about…most of which are aimed at providing the necessary information and background to produce creative work [...]

Continue reading about The perfect creative brief?

rebecca on August 21st, 2009

Image via Wikipedia

I have been contacted by Emmanuel Moll – an old rowing contact, who is involved with the French movement to get customers to club togehter to buy out the management of the Nabaztag wifi rabbit toy service company.

I was wondering if you could help me with something. I recently started an initiative for [...]

Continue reading about Crowdsourced customer-buy-out of Nabaztag proposed

rebecca on August 21st, 2009

Yesterday I published a review of the new Hugh MacLeod book "Ignore Everybody". 

And I promised to give away the two copies that I got from Hugh's pre-order promotion.

 And so here's how you can enter MY competition.

I have two copies of the book, one is signed by Hugh with a unique cartoon and his signature – [...]

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rebecca on August 20th, 2009

Image by

David Sifry

via CrunchBase

Hugh MacLeod has written his first print book, Ignore Everybody and 39 other keys to creativity.

It's going great guns on Amazon (follow @gapingvoid twitter stream for updates).

Being a cunning marketeer as well as a creative cartoonist and uber-blogger, Hugh ran a great pre-launch promotion (sadly in the USA only).  He offered a [...]

Continue reading about My book review of “Ignore Everybody”