Big brands spend big money on advertising. But this creates an arrogance of mind and self-indulgent attitude from agency staff that is unacceptable in the world of the Creative Agency of the Future. Read this article in which the author suggests advertising agencies should mimic the El Bulli restaurant staff who lock the doors for [...]
Business development process for the FutureAgency Why is your client or prospect listening to you talk? Why have they agreed to meet you or requested a proposal? Hopefully they think you can deliver the goods and improve their business’ sales line. The FutureAgency will get more business direct without pitching in a competitive situation You [...]
Today we start a blog post series writing about the new business models available for creative marketing agencies. The times change so fast that it may feel too late to change your organisation to a new business model. But it is not. Do Agencies need a new Business Model? Back in the early 2000s I [...]
Yesterday we launched into a new interview with Paul Roetzer about his book, The Marketing Agency Blueprint. In the book you use the phrase “Hybrid agency” – is this commonly used? It’s not yet common. There’s another PR book coming out describing us as hybrid professionals which I have read a preview. But I do [...]
What’s the first step in understanding someone? Speaking their language. When it comes to hooking a customer and encouraging them to speed down the marketing funnel by way of a website landing page, your greatest tool is your wording, your language, how you communicate. How to get started planning your landing page A client of [...]
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