Firing clients – a nightmare scenario
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
By rebecca Friday October 14, 2011
A world without RFPs?
Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]
By rebecca Wednesday October 12, 2011
Sneak peek at current client project
Here at Creative Agency towers, we are usually coy about sharing information about our clients. But today one blogged a detailed update about the work we’re doing to help improve their website design, CRM and usability. The client is Feedblitz.com – an RSS to email service provider. A very neat tool that enables marketing newsletters [...]
By rebecca Friday February 25, 2011
VRM builds closer links with CRM
I was very touched this week to read that Doc Searls and Don Peppers have started a dialogue about how the CRM (customer relationship management) school of business thinking has developed towards the new challenging VRM (vendor relationship management) mode of operation. Doc kindly credited me with making the introduction and amplified on an earlier [...]
By rebecca Thursday September 30, 2010