Image via CrunchBase Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing” Dear Marketing, I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years. I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected [...]
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Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
Continue reading about Giant Disconnects of Today – job titles versus reality
Image via Wikipedia I have been contacted by Emmanuel Moll – an old rowing contact, who is involved with the French movement to get customers to club togehter to buy out the management of the Nabaztag wifi rabbit toy service company. I was wondering if you could help me with something. I recently started an [...]
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The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there. But what if you could completely redesign your job so that half of your activities were taking place using internet tools? What [...]
Continue reading about VRM for the medical industry… daylight?
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
Continue reading about Cluetrain celebrates 10 years – so what next?
I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]
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Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]
Continue reading about ICA leads social media sharing for Shirky speech
Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions). Bloggers reactions: FreshNetworks' Helen Trim Charlie Robertson of Red Spider Quentin Boyes of Honeycomb Software Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception. Bookmark [...]
Continue reading about Videos from event, “Should Brands be Broadcasters?”
I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model. Definition of a CA is An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network [...]
Continue reading about The Agency as Community Facilitator – a new biz dev mode or future reality?
Have just updated the earlier databases work to include some which came out of the comments (thanks Tomas and Chris). Here is new summary document. Databases summary April 08 Bookmark to: Hide Sites $$(‘div.d398′).each( function(e) { e.visualEffect(‘slide_up’,{duration:0.5}) });
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