Archive for the ‘CRM’ Category

Firing clients – a nightmare scenario

By Rebecca Caroe Friday October 14, 2011

Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]

A world without RFPs?

By Rebecca Caroe Wednesday October 12, 2011

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Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]

Sneak peek at current client project

By Rebecca Caroe Friday February 25, 2011

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Here at Creative Agency towers, we are usually coy about sharing information about our clients. But today one blogged a detailed update about the work we’re doing to help improve their website design, CRM and usability. The client is Feedblitz.com – an RSS to email service provider. A very neat tool that enables marketing newsletters [...]

VRM builds closer links with CRM

By Rebecca Caroe Thursday September 30, 2010

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I was very touched this week to read that Doc Searls and Don Peppers have started a dialogue about how the CRM (customer relationship management) school of business thinking has developed towards the new challenging VRM (vendor relationship management) mode of operation. Doc kindly credited me with making the introduction and amplified on an earlier [...]

12 Barriers to Growing your Email List

By julia Monday September 27, 2010

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This is a guest post by Kath Pay from The Email Academy. She will publish another 3 articles over the next few weeks. For most companies, your database is essential and list growth is one of your key aims. Ideally the subscription process needs to be as easy as possible – my mantra for building [...]

Excerpt from Jill Konrath’s Candid Letter from Sales to Marketing

By Rebecca Caroe Friday August 27, 2010

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Image via CrunchBase Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing” Dear Marketing, I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years. I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected [...]

Giant Disconnects of Today – job titles versus reality

By Rebecca Caroe Monday October 19, 2009

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Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]

Crowdsourced customer-buy-out of Nabaztag proposed

By Rebecca Caroe Friday August 21, 2009

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Image via Wikipedia I have been contacted by Emmanuel Moll – an old rowing contact, who is involved with the French movement to get customers to club togehter to buy out the management of the Nabaztag wifi rabbit toy service company. I was wondering if you could help me with something. I recently started an [...]

VRM for the medical industry… daylight?

By Rebecca Caroe Tuesday August 11, 2009

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The principles of working remotely are commonplace and many of us have opportunity to take days away from our office desks and work at home or from another location. Nothing much new there. But what if you could completely redesign your job so that half of your activities were taking place using internet tools? What [...]

Cluetrain celebrates 10 years – so what next?

By Rebecca Caroe Thursday June 18, 2009

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The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]