Archive for the ‘CRM’ Category

Update on Intuit / Quickbooks debacle

By Rebecca Caroe Thursday February 5, 2009

I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]

ICA leads social media sharing for Shirky speech

By Rebecca Caroe Friday January 23, 2009

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Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]

Videos from event, “Should Brands be Broadcasters?”

By Rebecca Caroe Wednesday June 18, 2008

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Many thanks to Mireira Fontbernat from Qik who has uploaded video of the three speakers this morning (and a little bit of me doing introductions). Bloggers reactions: FreshNetworks' Helen Trim Charlie Robertson of Red Spider Quentin Boyes of Honeycomb Software Sadly the one of Andrew Howells of Zype didn't come out…. darn phone reception.

The Agency as Community Facilitator – a new biz dev mode or future reality?

By Rebecca Caroe Saturday May 3, 2008

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I have been given sight of the Forrester report "The Connected Agency " Feb 8th 2008. And it spells gloom and death for the current traditional agency business model. Definition of a CA is An agency with a deep understanding of consumer communities, helping brands create and nurture connections, deliver targeted, on-demand messages, and network [...]

Update on Databases

By Rebecca Caroe Monday April 21, 2008

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Have just updated the earlier databases work to include some which came out of the comments (thanks Tomas and Chris). Here is new summary document. Databases summary April 08

VRM – see your possible data future

By Rebecca Caroe Monday March 31, 2008

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What will it be like when consumers control their own data and become the driver of relationships with vendors? Went to another VRM Lonodn meeting last week organised by Adriana Lukas. Richard Marr has written a good synopsis of his undestanding with some very handy 'use cases" illustrating what VRM might be used for in [...]

The future for customer data – a preview

By Rebecca Caroe Monday March 24, 2008

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Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM. But that time is now moving into the past. The future is about [...]

Update on TFM&A

By Rebecca Caroe Friday January 4, 2008

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Just got registration confirmation email…. and another trick missed. If you feel that a colleague would also benefit from visiting Technology For Marketing & Advertising, please forward this email where they can register for FREE at: http://www.t-f-m.co.uk/colleague I left the link unconcealed so that you can see there is no embedded connection to ME. The [...]

TFM&A doesn’t use best practice CRM

By Rebecca Caroe Friday January 4, 2008

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Correction: TFM&A doesn’t use best practice any CRM. Just got emailed by TFM&A to get me to sign up to their 2008 event. I’ll probably go. But first a gripe. If they are the pre-eminent exhibition and conference for technology for marketing and advertising (as the name implies) why oh why can’t they use best [...]