Image via CrunchBase Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing” Dear Marketing, I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years. I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected [...]
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I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]
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Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]
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Image by Daniel F. Pigatto via Flickr I got an early invite to play on Viadeo.com when it launched and I duly plugging into the browser window and had a look around. Today I got a connection request from a friend in France. Neat – when I clicked the link in the email it took [...]
Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM. But that time is now moving into the past. The future is about [...]
Continue reading about The future for customer data – a preview
What a disappointment. I was driven to the O2 website by an advert for their new Bluebook service. Curious, I watched the demo and so I signed up. Seemed a nice idea to keep all you sms updates, photos and phone numbers backed up. and then having gone through all the registration process, received [...]
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