We’ve met two companies recently who are retailers and trying to expand their business with new outlets and distribution channels but having some difficulties finding the right places to go to. Here’s some ideas of ways to get over this barrier by appealing to your existing customerbase. They know you, they know your brand and [...]
What’s the first step in understanding someone? Speaking their language. When it comes to hooking a customer and encouraging them to speed down the marketing funnel by way of a website landing page, your greatest tool is your wording, your language, how you communicate. How to get started planning your landing page A client of [...]
Robin from PromoManagers writes about the ultimate agency nightmare client. His firm acquired the business but the client doesn’t listen to the agency advice. The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]
Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile. He is a client side marketer. He says all the catch phrases we spout “partnership” and “lasting relationship”. But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]
Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch. Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]
There are times when apologies are needed in business. Sometimes we can say it with good grace – other times a forced reply through gritted teeth is needed. Take a read of Benjamin Ellis on fine form writing about “Making an Apology”. He writes “as a bare minimum I expect A genuine acceptance that what [...]
Can you app your way to better health? Of the apps downloaded 26% are only used once and a tiny percentage use them. Few medical apps have FDA approval but they are going to require this – approved ones are airstrip, mobile medical imaging. Are apps changing behaviour? B.J. Fogg @bjfogg Director of the [...]
Image via CrunchBase Excerpt from Jill Konrath’s “Candid Letter from Sales to Marketing” Dear Marketing, I know we haven’t always gotten along. In fact, I’ve been pretty critical of you over the years. I’ve complained that you’re not doing enough to get us business. I’ve blamed you when our new offerings fail to achieve projected [...]
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