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Archive for the ‘Customer Relationship Management’ Category

Creative Agency Secrets Archives

Firing clients – a nightmare scenario

Robin from PromoManagers writes about the ultimate agency nightmare client.  His firm acquired the business but the client doesn’t listen to the agency advice.  The relationship has been going downhil. But they are stuck because the agency needs the income but they also recognise this client won’t ever be a huge success with the campaigns they run [...]

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By rebecca Friday October 14, 2011

A world without RFPs?

Is it possible that a creative agency can build a pipeline of new business without having to respond to RFPs as a means of finding new leads? Two articles in my RSS feed today struck me today as being relevant to this topic The first is a slide deck from the excellent Courtney Pemberton and [...]

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By rebecca Wednesday October 12, 2011

Listening for the real briefing for an RFP

Reading John McTigue’s lovely rant about How to shop for inbound marketing services made us smile.  He is a client side marketer.  He says all the catch phrases we spout “partnership” and “lasting relationship”.  But read carefully and agencies cna learn how best to present themselves to a new client. He writes The companies and [...]

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By rebecca Friday September 23, 2011

Free download: B2B leads research guide

Today we publish our e-book – the B2B leads research guide. A quick look at how to find the name of the right person at the business you want to pitch.  Using both free and paid-for resources, we illustrate good websites to use and the tools they offer new business development professionals who are trying [...]

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By rebecca Monday May 9, 2011

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