rebecca on February 5th, 2009

I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications.

Melanie is a marketing manager in charge of acquiring new customers.

She explained how the company is very US-centric with a lot of personal taxation management products which are [...]

Continue reading about Update on Intuit / Quickbooks debacle

rebecca on January 23rd, 2009

Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February

 The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us.

I like the use of a specific email address feedback@ica.org.uk to collect everything from users [...]

Continue reading about ICA leads social media sharing for Shirky speech

rebecca on January 19th, 2009

Image by Daniel F. Pigatto via Flickr

I got an early invite to play on Viadeo.com when it launched and I duly plugging into the browser window and had a look around.

Today I got a connection request from a friend in France.  Neat – when I clicked the link in the email it took me [...]

Continue reading about Viadeo on test – 3 failure reasons

rebecca on March 24th, 2008

Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM.  

But that time is now moving into the past.  The future is about 'flipping' [...]

Continue reading about The future for customer data – a preview

rebecca on March 17th, 2008

What a disappointment.  I was driven to the O2 website by an advert for their new Bluebook service.

Curious, I watched the demo  and so I signed up.  Seemed a nice idea to keep all you sms updates, photos and phone numbers backed up.  

and then having gone through all the registration process, received a text [...]

Continue reading about Bluebook by O2, a cautionary tale

rebecca on January 1st, 2008

Continue reading about Business Prospecting using Skype

rebecca on December 5th, 2007

Continue reading about Salesforce Xmas event

rebecca on November 30th, 2007

Continue reading about Digital – new or old?

rebecca on November 23rd, 2007

Continue reading about Campaigns are DEAD – subsitute ‘conversations’

rebecca on November 11th, 2007

Continue reading about Don Peppers interviewed