Archive for the ‘Customer Relationship Management’ Category

Update on Intuit / Quickbooks debacle

By Rebecca Caroe Thursday February 5, 2009

I was invited down to Maidenhead to meet Melanie Vala and the Quickbooks marketing team following my rant and their subsequent work on improved customer communications. Melanie is a marketing manager in charge of acquiring new customers. She explained how the company is very US-centric with a lot of personal taxation management products which are [...]

ICA leads social media sharing for Shirky speech

By Rebecca Caroe Friday January 23, 2009

Make a comment.

Nice sub-title on the ICA website promoting Clay Shirky'sspeech on4 February The use of camera phones and recording equipment during talks and events in the Feedback series is encouraged. Snap it, video it, blog it and then share it wit h us. I like the use of a specific email address feedback@ica.org.uk to collect everything [...]

Viadeo on test – 3 failure reasons

By Rebecca Caroe Monday January 19, 2009

5 Comments

Image by Daniel F. Pigatto via Flickr I got an early invite to play on Viadeo.com when it launched and I duly plugging into the browser window and had a look around. Today I got a connection request from a friend in France. Neat – when I clicked the link in the email it took [...]

The future for customer data – a preview

By Rebecca Caroe Monday March 24, 2008

Make a comment.

Customer data has been an important part of the advice I give most of my clients for a long time – since I worked for Peppers and Rogers I have tended to suggest that it be called Customer Relationship Management or CRM. But that time is now moving into the past. The future is about [...]

Bluebook by O2, a cautionary tale

By Rebecca Caroe Monday March 17, 2008

5 Comments

What a disappointment. I was driven to the O2 website by an advert for their new Bluebook service. Curious, I watched the demo and so I signed up. Seemed a nice idea to keep all you sms updates, photos and phone numbers backed up. and then having gone through all the registration process, received [...]