Do marketing yourself or hire an agency?
How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]
By rebecca Tuesday May 31, 2011
Sneak peek at current client project
Here at Creative Agency towers, we are usually coy about sharing information about our clients. But today one blogged a detailed update about the work we’re doing to help improve their website design, CRM and usability. The client is Feedblitz.com – an RSS to email service provider. A very neat tool that enables marketing newsletters [...]
By rebecca Friday February 25, 2011
Giant Disconnects of Today – job titles versus reality
Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]
By rebecca Monday October 19, 2009
The perfect creative brief?
Tim Reid‘s a great creative mind with whom I’ve collaborated in the past. He just posted a question on LinkedIn and it deserves answers – can any of you help? There seems to be a huge range of creative briefing forms about…most of which are aimed at providing the necessary information and background to produce [...]
By rebecca Wednesday October 14, 2009