Archive for the ‘Design’ Category

Creative and original 404 error page designs

By Rebecca Caroe Wednesday February 15, 2012

How can you make the most from an error? Get your customers back on track with 3 simple steps. And some humor We all get loose ends and links that break on websites. It’s a fact of online marketing life. So don’t stress – take our 3 steps and make the most of a bad [...]

Do marketing yourself or hire an agency?

By Rebecca Caroe Tuesday May 31, 2011

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How big does your company need to be before you use marketing professionals? For brands who are growing and becoming profitable there comes a time when you choose to professionalise your marketing. Many businesses decide at this point that they have two choices: to hire a staffer or to buy in expertise from an agency. [...]

Sneak peek at current client project

By Rebecca Caroe Friday February 25, 2011

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Here at Creative Agency towers, we are usually coy about sharing information about our clients. But today one blogged a detailed update about the work we’re doing to help improve their website design, CRM and usability. The client is Feedblitz.com – an RSS to email service provider. A very neat tool that enables marketing newsletters [...]

Giant Disconnects of Today – job titles versus reality

By Rebecca Caroe Monday October 19, 2009

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Help is needed: Rebecca has been asked to speak at a Cambridge University Careers service recruitment evening about our industry. I’d like to give them a decent informational talk with a bit of humour thrown in. Here’s the brief. You may remember we met back in the Spring and amongst other things I mentioned that [...]

The perfect creative brief?

By Rebecca Caroe Wednesday October 14, 2009

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Tim Reid‘s a great creative mind with whom I’ve collaborated in the past. He just posted a question on LinkedIn and it deserves answers – can any of you help? There seems to be a huge range of creative briefing forms about…most of which are aimed at providing the necessary information and background to produce [...]

How to create, share, collaborate and solve problems

By Rebecca Caroe Wednesday October 14, 2009

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One of the nicest things about the web 2.0 world is the expectation that sharing and collaboration are more important than protectionism and corporate isolationism. Opensource software development led the way twenty years ago and has blossomed so that global corporations like Sun Microsystems have both opensource (i.e. free) software as well as paid-for software [...]

Speculative work & pitching

By Rebecca Caroe Tuesday August 18, 2009

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Image by macinate via Flickr No matter whether you are proor anti the arguments for doing speculative work in order to win a client are discussed in many places – particularly for design agencies. Jacob Cass has written a good summary of the arguments for and against. when I was researching my own view I [...]

When design leads the website

By Rebecca Caroe Tuesday June 2, 2009

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Image via Wikipedia Great Fast Company post about a disgruntled customer redesinging the American Airlines website for free and running into the normal corporate issues with large company sites and multiple approval layers. Compare this to the Obama site design that due to time pressures could not have multiple decision makers in the design process. [...]

Government procurement – have your say on buying design

By Rebecca Caroe Friday May 8, 2009

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Image via Wikipedia Sean O'Halloran over on the Hoop blog has written a great post on how Design industry insiders can get involved in telling the Government (UK only so far, sorry!) how they thinkg Design and creative should be purchased. UK Government wants your views on how design & innovation can be bought and [...]

Leading agency thinking from the USA & SXSW

By Rebecca Caroe Wednesday April 1, 2009

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I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]