Signed up to join a webinar and was directed to a very impressive Adobe Connect service for the presentation. In advance of the event, it suggested I test my browser and connection speed to ensure that I had the latest version of flash player. A great back-stop service for the presentation to ensure that everything [...]
What is ‘fair’ on the internet? Should your brand engage in unscrupulous marketing techniques in order to gain ‘followers’ and raise brand awareness online? Search engine optimisation is a bag of tools that can be used to drive brand popularity – but how far should you go? David Cushman writes a helpful explanation of the [...]
Image via Wikipedia A survey dropped through my in-box last week asking about the various different types of digital agency and the jobs they do within the advertising, marketing and communications industry. Which set me thinking. In the 80s agencies were either ‘above the line‘ or ‘below the line‘ where the line defined the separation [...]
The development of online money-making by bloggers and early-adopter affiliate marketers has progressed from stage one – write stuff and hang adverts around it; to stage two – use affiliates to promote it on your behalf and is now moving into a third stage. Building closed spaces where you can pay a bit to get [...]
I think businesses should take new year resolutions as seriously as business planning. Many of us have track records of starting something that is life-improving with great enthusiasm as a new year resolutions only for it to fizzle out and fade during the first 60 days. Organisations could do well to think up their own [...]
The Clutrain Manifesto was a significant moment in future-gazing for a world that is now very clearly with us. The authors have re-published the book with some additional chapters by themselves and another luminary, JP . Which will be great and some added thought-provoking chapters to digest. What was so great about Cluetrain? It [...]
I have returned from the South by Southwest Interactive (SXSW) conference in Austin, USA and, as last year, I attended some great sessions and met interesting people. This year I was also speaking at the conference. With the recession beginning to affect agency businesses I sought out those sessions that might be useful learning and [...]
Pete Lerma – Click Here/The Richards Group Over the past 10 years we have seen a bit change in digital. Integration = leveraging a variety of marketing communications platforms and using each to their maximum potential. Digital doesn't have to follow the traditional creative lead. When you do it right the whole is greater [...]
Sam and I first met when he worked out of a converted garage in London W14…. how times change! His new business is called Tradewind , Sam and I first met when he worked out of a converted garage in London W14…. how times change! Tradewind helps clients improve digital marketing spend, proving value and [...]
| RSS |  |
 |
 |
 |
 |
 |