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Google Analytics Keyword Workaround

Google Analytics Workaround Keyword MenuWith more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with.

Inside your Google Analytics you can see which search terms prospects are using to find your website by going to Acquisition -> Keywords -> Organic in the left sidebar menu.

With the rise of anonymous browsing, Google Analytics can no longer provide useful and therefore accurate keyword search data. You’ll more than likely see the majority of your keyword searches is “(Not provided)”.

This situation is getting worse month by month as we track the analytics for our website.

By following these steps, we can show you a workaround which will remove the dreaded “Not Provided” data and give you greater insight into how visitors are finding your site. Best of all, this workaround will also show you what keyword searches you are appearing in but not getting traffic from.

Google Analytics Keyword List

The Workaround For Keyword Searches

Although not a perfect replacement, Creative Agency Secrets has found a work-around which can give you a good indication of what search words and phrases your website is showing up for and which are drawing visitors.

It involves Google Webmaster Tools – You have to set this up for your website if you haven’t already.

Set up and Verify yourself and your website in Webmaster Tools – generally the easiest way is to do this with your analytics account. If this fails, Google helpfully provide short how-to’s on the other methods of verification.

Remember your site must be using the asynchronous tracking code.

Google Webmaster Tools Verification

Select the Google Analytics radio button (which can be found under the “Alternate methods” tab) and click Verify.

Now navigate to Search Traffic in the sidebar menu and select Search Queries.

Scroll down below the graph you will see a list of Queries used and the Impressions.  The main benefit of this data is you can see the Average Position your site has in search listings for each one (far right column).

We are going to show you how to send this data to your Google Analytics account but it’s worth noting that there is more accuracy in this screen as Google Analytics rounds the numbers.

Google Webmaster Tools Keywords List

Link Google Analytics To Webmaster Tools

Now re-open Google Analytics and browse to your website dashboard.

In the side menu go to Acquisition -> Search Engine Optimization -> Queries.  You will get a message advising you to enable Webmaster Tools (see screenshot below).

Set Up Google Webmaster Tools

Click the button to Set up Webmaster Tools Data sharing at the top of the page.

Leave all the settings it displays as default although you can change the fields if some are incorrect e.g. Industry Category.  At the bottom of the page the sub-heading Webmaster Tools Settings click the Edit hyperlink.

Google Webmaster Tools Data Sharing Set Up

This will bring up a list of site(s) and associated Analytics web properties.  Choose your site on the left radio button and Save.

Click OK to Add association in the next window.

Select Site To Add Link Webmaster Tools

View The Data

You’ll be directed to the Admin screen. Click Reporting in the top menu to return to GA and again go to Acquisition -> Search Engine Optimization -> Queries.

You should now see a summary graph and below it the list of keyword queries , impressions, clicks and average position of your website.

For everyday use, we find the Google Analytics summary data is fine.  But for non-rounded data, go into the Google Webmaster Tools display to get the full picture.

Note that data is normally 2 days behind on these searches compared to other metrics in Google Analytics.

Google Alerts Has Been Updated

Many content marketers rely on Google Alerts as a way of getting ideas for content, seeing what your competitors are doing online and for those vain enough – seeing what others are publishing online about you.

Google has recently “beautified” their Alert service – there’s no telling just yet whether they’ve changed anything behind the scenes.

 

The Old Google Alerts

Old Google Alerts

Old Google Alerts

Above is a picture of what Google Alerts used to look like – functional, but not the simplistic approach Google is taking.

 

The New Google Alerts

The first thing you’ll see when you check out Google Alerts is the friendly and more stylised design, however the big changes come with Google’s suggestions.

The suggestions are based off who you’ve added in your circles in Google+, again this emphasises the importance Google is placing on G+. The better you utilise Google+ the better the suggestions Google will offer.

Google have also added a “Me On The Web” section – something we recommend all of our clients to do. It is always intriguing to see what others are posting about you online (if anything).

*Remember if you’re using a unique (individual) Google account to add your company or your client’s companies – Google isn’t quite clever enough to auto-suggest them at this stage.

New Google Alerts

New Google Alerts

What Does My Website Look Like On A Mobile Device?

If you’re responsible for a website, you’ll know the importance of how it looks on mobile devices. While exact percentages of website visitors using mobile devices can be determined, this number can vary greatly month to month.

You might look at your website analytics and see you have only a few visitors viewing your site on a mobile device and decide that optimising your site for mobile devices is not worth the effort. But when one does view your website, what are they greeted with?

Remember, your website is often your first impression.

Remember, mobile devices being used for web browsing is rapidly growing

As there are many devices available, all with different screen sizes, how are you meant to test your website on all of them without purchasing a variety of devices or relying on friends and co-workers owning them?

How Can I See What My Site Looks Like On A Range Of Devices?

mobilemeFortunately there’s a simple solution. It’s called MobileTest.me. MobileTest Me acts as a browser based mobile emulator. It basically allows you to see how your website looks on a range of devices from your computer.

  1. Go to http://mobiletest.me/ and select a device you’d like to test with
  2. Enter the URL of the website you’d like to test
  3. Hit “Go”

To view the site from another device or to change the screen orientation simply use the “Options” and “Devices” tabs in the top left of the screen.

What Can I Do If I Don’t Like What I See?

wptouchIf your site isn’t responsive or doesn’t look as nice you you’d hoped there are a number of options available.

Obviously, the easiest solution is to get someone to fix it – however that can get expensive and time consuming.

If you’re on a popular platform such as WordPress you can always purchase a new theme which is responsive. The issue with this solution is that it can often be surprisingly time consuming and there is the potential for a large delay while you copy the content across to make it look consistent with the new theme.

A good short term solution is installing a free plugin such as WPTouch. WPTouch makes a mobile version of your site and only appears when viewed on a mobile device. Best of all, it is available free and only takes a minute to install (though you may want to spend time customising the colours to match your site and the icons for each menu item).